Marketing Lessons from this Year’s Super Bowl Commercials and Social Media Frenzy

Marketing Lessons from this Year’s Super Bowl Commercials and Social Media Frenzy

This year’s Super Bowl is in the history books. However, the marketing and advertising world is still talking about the Super Bowl Commercials. The marketing analysts are working overtime, still analysing the ads, their consumer appeal and social quotient; all long after the football analysts are done picking apart the defence and offense on the […]

Read More

Social Media Marketing 10 Step Checklist for Trade Shows

With all of the planning that goes into putting on and getting ready for a successful trade show, exhibitors often leave social media for the last minute. However, it is just as important to plan ahead for social media marketing that goes on during a trade show. Just as you would make your traditional marketing […]

Read More

Gmail Has Changed: Tips on Getting Through the Tabs

Gmail Has Changed: Tips on Getting Through the Tabs

Over the past several months Google has changed the way that the Gmail inbox is structured. Gmail now has tabs by default set up. New tabs automatically filter promotional emails, social emails, forum emails, and update emails (confirmations and receipts) into corresponding tabs. This attempt for Google to organise emails for their users may not […]

Read More

How to Set Up Weekly Benchmark Reports

How to Set Up Weekly Benchmark Reports

Why Your Business will benefit from this in Just 30 Minutes a Week Using a spread sheet program to set up weekly reports can give you valuable insights into web traffic, sales, and many details of your business. A weekly benchmark report can show you where you are succeeding with your business goals, and pinpoint […]

Read More

Google Maps Easter Egg: Explore inside Doctor Who’s TARDIS

Google Maps Easter Egg: Explore inside Doctor Who’s TARDIS

Today we thought we’d have a bit of fun with our blog post today and hope that you enjoy too. Google created a fun Easter Egg that allows you to explore the inside of Doctor Who’s TARDIS  as if it were mapped by Google Maps. It is quite incredible and a bit of interactive online […]

Read More

Cyber Bullying Prompts Questions of Social Responsibility

Cyber bullying has become a worldwide problem especial among children and teens. It seems that it is easier for cowardly bullying to take place behind the safety of one’s computer and is occurring alarmingly more than face to face bullying events and with more severity. If anything positive can come from the recent suicide of […]

Read More

Shark Week’s Social Media Success and Mockumentary Monsters

Shark Week’s Social Media Success and Mockumentary Monsters

The U.S. based Discovery Channel cable network celebrated its 26th annual Shark Week last week. Worldwide media celebrated sharks and ocean conservation too. Three hours of television programming for 6 nights turned into a sea of social media and the statistics are still being counted. The opening night of Shark Week was filled with controversy […]

Read More

Doctor Who Social Media Spoiler

Doctor Who Social Media Spoiler

Photo Credit: ScreenRant As you know by now, there will be a new Doctor Who in December. The Doctor will regenerate in the Doctor Who Christmas special at the end of this year. For the first time ever, the producers announced who the actor is that will be playing the new doctor. As soon as […]

Read More

On the Fence about Putting Your Brand on Social Media? This Study Will Get You Tweeting!

For as long as social media has been around, so has the debate about whether or not brands and businesses can actually make money in social media. A recent study from the IAB  (Internet Advertising Bureau) is potential proof that if brands can engage with customers in social channels, they have a very good chance […]

Read More

5 Ways to Creatively Use Facebook to Connect with Customers

5 Ways to Creatively Use Facebook to Connect with Customers

Facebook is a great way to get social and connect with your customers on a more personal level. Here are 5 tactics to use to be creatively social with your Facebook fans. Highlight your customers in a spotlight feature. Your customers and other fans like to see that they are acknowledged and appreciated. Set up […]

Read More