It goes without saying that plastic pollution is a significant problem that our world is battling against. But despite the global awareness of the importance of recycling, more than 90% of plastic waste ends up in landfills and in the ocean. That’s why it’s important to encourage your brand to embrace an eco-friendly attitude. One […]
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According to One4All, businesses spend £78.3 million on corporate gifting each year, giving their clients and staff personalised merchandise to help them enjoy the holiday season in style. But finding a giveaway that properly matches your business might be tough, given the number of items to choose from. At GoPromotional, we have a team with […]
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Promotional products should be a vital part of your marketing efforts throughout the entire year. However, heading into winter, you need to adjust your promotional inventory accordingly. After all, nobody wants to receive a branded sunglasses in October. So ask yourself, what do people enjoy doing and what items do they need most during chilly […]
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Every good business owner knows that employees are the backbone of all companies. For a brand to thrive, owners have to put the same effort into their relationships with customers and employees, as they are equally important. Luckily, it is quite easy to show your employees that you care about them and appreciate all their […]
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Marketing research suggests that winning over new customers is five times more expensive than keeping existing ones. Thus, investing in your regular customers and making them more loyal to your brand is an important step to increasing your brand awareness and longevity. The easiest way to ensure loyalty is to make your regular customers feel […]
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Starting a company is highly challenging, especially in the early 2020s. There’s a tonne of competition out there, and we can never be too sure if our message will reach enough people and earn us the revenue to keep us afloat. Obviously, the best way to maintain any business is to have as many people […]
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So, we have a batch of awesome promotional merchandise that we want to sell or give away. We feel like this particular product will be the big selling point that puts our brand on the map and makes it grow exponentially in comparison to the past season. And according to nearly every metric, it should […]
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If you are an attorney, you already know that managing a law firm can be difficult. Not only are you busy with consultations and writing briefs, but you are also spending most of your day in the courtroom. Therefore, it’s hard to find any more time to come up with an effective marketing strategy. But […]
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About a decade ago, the digital revolution truly reached its peak. For a while, it seemed as if most companies made a complete shift to digital marketing, completely disregarding the printed tradition. However, things are slowly changing once more. Nowadays, digital advertising has become so crowded and repetitive that most audiences find it boring and […]
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What comes to mind when someone mentions ‘good branding’? Most people will have the same basic response. Namely, they will immediately default to ‘well, it’s about evoking powerful images, it’s about the visual identity, so logos and colours’. And to an extent, they are right. Getting the right logo is absolutely a part of a […]
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