21 Different Types of Brand

21 Different Types of Brand

If we type “what is a brand” in a search engine right now, we will probably be bombarded with a number of definitions. Moreover, we won’t learn anything we didn’t already know. Brands are the essence of marketing; they are how we distinguish various products and services across many industries. But is there just one […]

Read More

7 Factors That Make a Brand Stand Out

7 Factors That Make a Brand Stand Out

In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and large businesses as well, all struggling to be more than just white noise to the average customer. So the situation is quite tricky, isn’t […]

Read More

7 Things Great Brands Always Do

7 Things Great Brands Always Do

Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are several things you need to do. Becoming great isn’t the end of the line. We’re serious, it isn’t. […]

Read More

The Dos And Don’ts of Building a Brand Identity

The Dos And Don’ts of Building a Brand Identity

There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just that. It is visual. But it is also emotional, and it communicates just how trustworthy and relevant your brand is. A brand identity isn’t easy to […]

Read More

8 Essential Elements to a Comprehensive Brand Identity

8 Essential Elements to a Comprehensive Brand Identity

If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is important, building a brand identity is so much more than that. A logo is a starting point, and by no means the finishing line. With that in […]

Read More

13 Key Strategies for Building a Successful Brand in Today’s Economy

13 Key Strategies for Building a Successful Brand in Today’s Economy

When you think about successful brands, the very first thing you will remember are their logos. However, a strong brand is a lot more than the sum of its visual elements. If you manage to build a strong brand, it will be as relevant as the product you’re offering. First-time business owners frequently run into […]

Read More

What is Strategic Brand Management?

What is Strategic Brand Management?

Strategic Brand Management –  Meaning and Its Importance You can hear a lot of stuff around the office. Although watercooler talk isn’t what it used to be, chatter around the office can always prove insightful. Remember, it isn’t eavesdropping if you can apply it in business. So the other day, two gents from the office […]

Read More

How to Manage Brands over Time

How to Manage Brands over Time

Markets are very dynamic, and the products are always evolving, changing, and improving. Furthermore, regulations are changing almost as fast and often as new technology is being introduced. Meanwhile, customer’s tastes, preferences, and needs are also in constant flux. On top of all that, marketing strategies have to change as well — if nothing else, […]

Read More

Managing Brands over Geographic Boundaries and Market Segments

Managing Brands over Geographic Boundaries and Market Segments

Whether their hand was forced or it happened naturally, most companies want to expand and conquer the global market. However, expanding globally isn’t that easy. For starters, you have to adapt your marketing strategy for global consumption. Such adapted marketing programmes are the only way to achieve strong brand equity that knows no borders and […]

Read More

Introducing and Naming New Products and Brand Extension

Introducing and Naming New Products and Brand Extension

One company isn’t necessarily just one brand. It can offer a lot of products and service under different brand names. That’s why creating the brand matrix is essential. The brand matrix allows you to see the current offer of the entire company, all brands and products included. The brand matrix includes the product line and […]

Read More