Professional documents call for the use of professional ink colours — and there are hardly any exceptions here. Using the wrong ink can do a lot more harm than you think. Rejection is just one of the potential outcomes. The really unlucky ones may even be suspected of fraudulent activity. Before starting, remember to read […]
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You want to go green, but you just don’t know where to start. Is recycling plastic enough? Should you try to go completely off the grid? Will small efforts really make a difference? We’ll help you get started as we discuss 7 top eco-friendly energy money saving tips for this summer! Eco-friendly Laundry Detergent […]
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Everyone knows what promotional pens are. In fact, if you were to look at your own pen collection, you would find at least one printed pen amongst them. Each of these gives you a specific message. Naturally, each message and logo printed onto a pen is sublime and powerful. It’s no wonder that companies worldwide […]
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If we type “what is a brand” in a search engine right now, we will probably be bombarded with a number of definitions. Moreover, we won’t learn anything we didn’t already know. Brands are the essence of marketing; they are how we distinguish various products and services across many industries. But is there just one […]
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In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and large businesses as well, all struggling to be more than just white noise to the average customer. So the situation is quite tricky, isn’t […]
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Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are several things you need to do. Becoming great isn’t the end of the line. We’re serious, it isn’t. […]
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There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just that. It is visual. But it is also emotional, and it communicates just how trustworthy and relevant your brand is. A brand identity isn’t easy to […]
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If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is important, building a brand identity is so much more than that. A logo is a starting point, and by no means the finishing line. With that in […]
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When you think about successful brands, the very first thing you will remember are their logos. However, a strong brand is a lot more than the sum of its visual elements. If you manage to build a strong brand, it will be as relevant as the product you’re offering. First-time business owners frequently run into […]
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Strategic Brand Management – Meaning and Its Importance You can hear a lot of stuff around the office. Although watercooler talk isn’t what it used to be, chatter around the office can always prove insightful. Remember, it isn’t eavesdropping if you can apply it in business. So the other day, two gents from the office […]
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