Is It Best to Have Your Blog Comments on or Off?

Turning your business blog comments off or leaving them on may not even be something that has crossed your mind. However, several large marketing blogs have tried it both ways for you and highlight the pros and cons. Of course, every blog and every business are different, so keep in line with what works for […]

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Startups Pushing Productivity

Productivity is a hot topic for any company. Everyone wants to be more productive and more efficient. Big business is often where you will see the focus on productivity. However, when it comes to startups, there are plenty of new ones making productivity more accessible for everyone. Here are 5 startups that help people or […]

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Tips for Putting Ecommerce Customers at Ease & Building Trust

Building trust is one of the most important aspects for ecommerce sites. This is especially the case if your brand is not well-known and puts just one more challenge in front of smaller companies. PayPal helps show website owners and marketers how to build that ever-important trust factor with trust seals, security seals, and a […]

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Google Sets Penalty Sights on Bloggers Next

Over the past few years, Google has gone to great lengths to penalise websites that were using tactics that could be considered questionable ethics in an effort to achieve higher Google search engine page rankings. The well-known updates called Panda and Penguin eliminated or penalised websites that either had poor content or low quality links. […]

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Google Penguin 4.0 is Coming!

If you are a website owner or digital marketer, you are likely very familiar with Google’s Penguin update. The Penguin update was institute to penalise websites that have taken short cuts to obtain backlinks and is considered “spamming Google’s search results”. Companies soon learned that if they have links from poor quality sites, they could […]

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Facebook Emoji Reactions Launched

This week Facebook launched “reactions” in the form of emojis. Five new emoji reactions have joined the familiar thumbs up “like” button. Now, by holding down the mouse click on the like button, the new emojis will pop up and users can choose to click love, haha, wow, sad, or angry. We previously talked about […]

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London Hotel Search - Right Hand Ads

Google Removes Right Side Ads: What this Means for Marketers and Websites

Over this past weekend, Google made a major change in the search engine results pages or SERPS. They are no longer serving up the ads on the right side of the page. Statistically, studies have shown that many users ignore those because they know they are ads anyhow. The difference now is that Google will […]

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Big Game Ad Winners and Losers Part Two – There are No Losers!

Last week, we posted about the Big Game commercials  and listed my top 10 picks out of the 52 commercials. This week, I was going to feature the “losers” although after thinking about it over the last week, there really are no losers when it comes to Super Bowl commercials. You can see all of […]

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Big Game Ad Winners and Losers

The final game of the National Football League’s regular season is always a spectacle that is televised all over the world. For those of us in the marketing world, the innovative commercials can be just as (if not more) exciting than the game itself. It is the one time each year that everyone focuses on […]

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8 Must Have Tools Every Business Traveller Needs to Stay Mobile

When you are travelling for business and need to remain connected, there are a few tools that you can keep on hand to ensure that your mobile productivity remains intact. Here are the tools you can take with you to stay online wherever you may be.

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