Use the power of promotional products to increase your brand awareness
Promotional products have been proven to be a cost-effective way for businesses to make a great impression on their customers. According to research conducted by the BPMA, promotional items have a significant impact on customers, with around 51% of the people surveyed stating that receiving promotional products would make them more likely to use that company in the future. In addition, 52% of respondents said they were more likely to recommend a company's services if they received branded merchandise.
Promotional products offer many benefits to businesses, including:
In conclusion, promotional merchandise is an effective and low-cost marketing strategy that can help businesses achieve their marketing objectives. By using promotional products, businesses can make a positive impression on customers, stand out among their competition, generate leads, increase brand awareness, and leave a lasting impression.
Why do promotional products work?
Promotional products are practical marketing giveaways branded with a company logo or slogan to promote a brand, corporate identity or event. The man considered to be the "father of promotional products" was named Jasper Meek, a newspaperman and printer from Ohio. When you take products, such as branded water bottles, and print them with a company logo or slogan to give them away, that’s a promotional product! Branded merchandise such as this improves your marketing campaign and boosts your brand’s presence. With custom promotional items, you can raise brand awareness and increase sales with the knowledge that your customers will love receiving their gifts, leading to increased loyalty.
This is a tried and tested marketing tactic; you don’t have to take our word for it. Research conducted by the British Promotional Merchandise Association has determined 81% of promotional product recipients keep their gift in regular use for two years or more. That’s two years of exposure! Anyone who sees that product in use, worn, or on a colleague’s desk will see your brand. Multiply that a hundred or a thousand times, which significantly increases your brand awareness. Don’t forget that branded items are twice as powerful as traditional forms of advertising when it comes to encouraging consumer action.
Take printed mugs for example; even the simplest action of drinking a coffee can become an asset to your marketing efforts if you use them as giveaways. Think about it: who wouldn't want their product to be associated with something so uplifting? It suggests your brand is as reliable as a hot coffee in the morning. With our UK custom merchandising solutions, you won’t just attract a current customer’s return business; you’ll make new ones too. That's why promotional products work!
How to use promotional products
Although they may be everywhere in our daily lives, we often don't realise the impact that these branded products have on our purchasing decisions and brand loyalty. Utilising promotional gifts can keep your brand at the forefront of people's minds and result in high recall rates. The possibilities for using branded products are endless, but they can be particularly effective as event merchandise at trade shows, client meetings, and as marketing giveaways.
Luxury promotional products can be excellent giveaways in a variety of situations, such as events, to win customer loyalty, to leave a lasting impression on business visitors, or to boost employee morale. Using branded products at events can help generate impressions and reinforce your brand image, making it a powerful marketing tool.
To impress clients during meetings, consider providing them with promotional merchandise. Additionally, you can strategically place promotional products around your office to create a professional workplace with a strong brand identity. By incorporating your brand's colour themes onto your desk and office promotional products, you can enhance brand recognition and build trust with your clients.
If you have a new employee joining your company, welcoming them with company merchandise can help them feel like they belong. For existing employees, corporate gifts can foster a positive work culture and show that their efforts are appreciated. Personalising items with your brand logo or company slogan can make the recognition more meaningful.
Giving away branded merchandise to potential customers can increase the chances of them becoming loyal customers. By handing out company-branded products to visitors, you can differentiate yourself from your competitors and build a relationship beyond the meeting or occasion. This can lead to repeat business and increased brand awareness.
At company events, handing out personalised products can help you stand out from your competitors and build rapport with visitors and clients. Offering totally branded products or business gifts to everyone can create a lasting impression and keep your brand at the forefront of their minds. GoPromotional offers a vast selection of products that can be printed with your company's logo including some fabulous home and living gifts and the latest in technology products.
Whether you need wholesale personalised items for an upcoming event or want to increase brand recognition, utilising promotional products can be an effective marketing strategy.
The UK's leading distributors
Welcome to GoPromotional, the UK's number-one supplier of custom-printed promotional products, merchandise gifts. Our wide range features over 50,000 promotional gift items and is ideal for almost any marketing campaign, including trade shows, conferences, exhibitions, events, charity fundraising, outdoor and leisure promotions and much more! At GoPromotional, you will receive Award Winning Service, the lowest prices, quick quotes, and guaranteed delivery dates. Whatever your budget and no matter the occasion, we can help you to increase brand awareness.
Whether you’re looking for functional promotional items such as printed bags or promotional keyrings, custom umbrellas, usable office supplies such as promotional pens or branded notebooks, or casual branded clothing such as printed t-shirts, logo hoodies or branded headwear, we’ve got what you need. If you find any of our printed products elsewhere and for a fully inclusive lower price, we’ll happily match the price.
We have plenty of promotional ideas to spare if you’re all out of inspiration or unsure what product will appeal best to your specific audience. There are always classic discount promotional giveaways such as printed tote bags, branded travel mugs, and the ever popular ballpoint pen – but there’s so much more, and we’re here to help. When raising your brand awareness, you can count on your two most prominent allies: GoPromotional, and your imagination.
Why you can trust GoPromotional
Our client focussed approach
Unlike many other customised promotional product suppliers, we don't cut corners. GoPromotional isn't the DIY buying experience that's become so common. Our dedicated account managers are ready and able to assist you every step of the way. We don't treat your order as just a simple transaction, it's your brand's future, and we aim to match your requirements and goals to the right product and the best deal.
Our extensive client base covers all sectors and organisations. Schools and Universities, local governments, sports and fitness clubs, nonprofits, design agencies, the NHS, and just about any small and large business depend on us!
In-house design and printing services
We’re not just a distributor! We’re professionals! Our in-house production team has decades of graphic design and merch printing expertise and is on hand to assist you. We want you to have something worth bearing your brand and corporate message, and we’re committed to your satisfaction.
We make use of the latest personalisation methods for each product. We can do it if your company logo needs to be screen printed, engraved, printed in full colour, embossed, or embroidered. You can be confident that all our products are inspected, safety tested, and ethically sourced. Our trusted manufacturers are all environmentally compliant and receive regular social audits for your peace of mind.
Our extensive range of products
Over 10,000 promotional products that can be personalised with your brand name and logo. Our range of custom branded merchandise, includes pens, mugs, clothing, water bottles, notebooks, bags and more. With our promotional items and gifts, you can create a unique impression that reflects your brand image and promotes your business to maximum effect.
We understand that every industry has its unique requirements, which is why we provide industry-specific promotional merchandise. Our promotional items are suitable for corporate gifts, rewards and prizes, giveaways, seminars and conference events, exhibitions, shows, and concerts. We also have customisable school wear, fundraising and charity products, as well as products for clubs, societies, and sports clubs.
With our extensive range of promotional items, you can be sure to find the perfect item that meets your marketing objectives and enhances your brand's visibility.
Budget promotional products
Promotional products do not have to break the bank, nor do they require a significant marketing budget. You can achieve all your goals, whether it be increased brand exposure or recognising staff's achievements and efforts, with low-cost customisable products such as fun novelty giveaways such as badges, stress balls, tasty sweets, wristbands and fridge magnets.
If you're searching for branded giveaways and promotional items that suit your budget, we understand that you need products that offer the best ROI at reasonable prices. That's why at GoPromotional, we provide affordable printed products.
You can easily find budget-friendly products on our website by searching for "budget" followed by the product you're interested in. Alternatively, you can browse our best-selling products category to ensure that all the products displayed are effective custom merchandise that won't break the bank.
We also have product-specific categories for extremely cost-effective promotions, such as our event lanyards, budget pencils, low cost pens, and value keyrings. With our range of affordable options, you can achieve your marketing goals without overspending.
Our five star customer ratings
Customer service is our number one focus, and we take feedback very seriously to continue to develop and improve. Please take a moment to read our countless five-star customer reviews or the many industry awards we have received. And, of course, if you have any questions, call us. We’d love to say hello!
In a rush? Is your supplier unreliable? No problem. We can deliver a wide selection of printed promotional materials in 48 or 72 hours from our London warehouse. So if you are in a tight spot, call us, and we'll do our utmost to help.
Order your promotional products today!
So, now we've explained the benefits of using promotional gifts for your business and if you are ready to get the ball rolling, look no further than GoPromotional. All you need to do is get in touch with your specific needs, and we will be ready and waiting to talk you through your branded merchandise options and provide you with all the information you need.
Experienced Product Experts
Personal, dedicated service
by industry professionals
From initial processing of your order, through to artwork, proofing and final delivery, your account manager will ensure that every last detail is covered.
100% Satisfaction Guaranteed
Your complete satisfaction is
our number one priority
Your promotional gifts will be printed exactly as your signed artwork approval. If not, we will reprint your order or provide you with a full refund.
UK Price Match Promise
We know it's not all about price,
but it's reassuring to know
We appreciate your marketing budget is a precious resource. If you do find any of our products cheaper, simply let us know, and we will match the price!
The team were simply fantastic! I needed some promo items turned around super quickly for an urgent last minute trade show, and Molly made it happen. She and her colleagues were highly professional, friendly and super fast. I simply couldn't have asked for better value or level of customer service!
From the very initial enquiry through to delivery, the team were professional, polite and exceptionally efficient - I have dealt with many other companies in the past and their service did not come close to that which I received. I will be using them again for future conferences, events and exhibitions!
It really was a pleasure to deal with this company. From my initital request they were very reliable and provided in-depth product knowledge, with outstanding customer service and never tried to force a sale! The products we selected were great, the artwork perfect, and the prices competitive!!
Promotional products are practical marketing giveaways branded with a company logo or slogan to promote a brand, corporate identity or event. One of their essential purposes is to increase sales and encourage customer loyalty. Giving away unique promotional merchandise, sometimes referred to as swag, at trade shows and events is a proven way to ensure your brand stands out and sets you apart from your competitors.
Years of research has proven beyond doubt the benefits of investing in promotional products. Providing customers with cost-effective, practical items printed with a logo or slogan is an ideal way to put your brand directly in their hands and minds in such a way that few other advertising methods can achieve. Not only are they perfect for retaining customers and attracting new ones, but promotional items also make great staff giveaways and thank-you gifts for your most loyal employees.
Research by the Advertising Speciality Institute (ASI) (ASI) demonstrated that the most popular promotional products receive thousands of impressions annually, inspiring people to reach out to the business which provided them with the gifts.
Subject to the usability and practicality of the promotional merchandise you distribute will affect the ROI you can expect to receive. By offering customers unique promotional items that recipients can use daily and provide a practical function, your brand awareness will increase and, thus, return on investment.
According to research by the Advertising Specialty Institute (ASI) in 2020, the most popular promotional products include; promotional drinkware, branded USB sticks and printed power banks. Other popular merchandise includes:
Other popular items are:
You can browse our best-selling items in our Best Sellers Section. We have every type of promo gift and corporate giveaway you could imagine. Let us know if you need help finding what you want, and our product specialists will source it for you! Use our website menus to explore specific product categories, or use the 'search' box to refine what you're looking for.
Our best selling products include:
You can browse our full range of best selling promotional items in our Best Sellers Section.
Yes! Our products can be custom printed using various branding techniques with your logo, slogan and important marketing message. This unique personalisation ability makes promotional products one of the most popular tools for raising brand awareness.
The delivery of our promotional items is subject to the products you select. We have a wide range of giveaways that can typically be branded and delivered within 5-7 working days. However, if you need your merchandise sooner, call us, and we will do our utmost to meet your delivery requirements.
Yes! We have a wide selection of products available for despatch in 48 hours from your final artwork approval. Most items can be printed and despatched within seven working days or less. To learn more about our fast-track services, contact one of our friendly account managers, who will be happy to advise you further.
We use the following branding processes, depending on the colour(s), material and other factors:
Yes! We source our products from across Europe and worldwide and manufacture a range of UK merchandise. Why not view our full range of UK made products.
Yes! We currently offer over 1500 items that have environmentally friendly credentials. Whether it's material they are manufactured from, their reusability or the green living they encourage. Our eco-friendly products are all ethically sourced and include keyrings, mugs, bags, pens, water bottles and much more. You can browse our range of eco-friendly items to see everything we offer.