Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and utlimately grow your business. Make a positive start today by viewing our most popular ranges of items and gifts.
At GoPromotional we get asked this question all the time and there is little wonder why, any savvy business owner or marketing manager will always seek to receive the best possible return on any marketing spend. The simple truth is that, although promotional products are a clear investment, research over decades proves without doubt that they work!
Few people realise that scientifically YOUR clients are psychologically hard-wired to respond with positivity to your promotional items. Want to know what we know? Then keep reading our top 5 reasons why promotional products will work for your business.
1. They fulfil the basic principle of ....
‘Give And You Shall Receive’
The BPMA (British Promotional Merchandise Association) produced a study which found that 87% of people who received promotional items or business corporate gifts branded with the advertiser’s logo and message ultimately made a positive interaction with the advertiser.
2. Promotional products demand attention
It’s not rocket science, if you are handing out free gifts people will naturally be attracted to you and show interest in your product or service offering. In this way, promotional merchandise acts as a fantastic ice breaker and first point of contact.
3. Longevity beyond other marketing efforts
Ask yourself this question, how long does it take for someone to delete an email? 5 seconds, 7 seconds? At best 10? But how long does it take for you or anyone else to throw something away? If you are like most people it’s certainly not a matter of seconds and often weeks, months even years!
So, it goes without saying that if you are distributing custom printed merchandise that looks good and is of a practical nature to the recipient, they will hold on to this and will use it on a regular basis, thus continually acting as a reminder of your brand and message. Research conducted by the Promotional Products Association International (PPAI) found that 58% of UK recipients will keep a promotional product for an amazing 1 to 4 years.
4. Promotional merchandise provides for
unrivalled repeat brand exposure
This is one of the main reasons why custom printed pens, notebooks, tote bags, mugs, keyrings, sticky notes, t-shirts and water bottles remain some of the most popular branded giveaways. These low-cost corporate giveaways are used on a daily basis and as such increase substantially top-of the mind awareness. Simply put, the more you see a brand, the more you think of a brand!
5. Promotional items generate instant goodwill
Reaching out to potential new customers and existing customers is one of the fundamental cornerstones and principles of business marketing. Research shows that 52% of those who received promotional merchandise were more likely to think not only of the brand but also of the person that gave them the item, remember one of the key points of any sales process ‘people buy from people’.
In the eyes of professional marketers, high quality printed promotional gifts that are memorable are the key to the success of any marketing campaign - Quality 81%, Memorable 71%, Relevance 69%, Usefulness 65%, Longevity 31%.
So there you have it, five compelling reasons to use promotional gifts as part of your marketing mix and get your brand in the hands of your treasured customers today. Now we have clearly demonstrated the benefits or using business gifts, why not say ‘hello’ and lets’s start working together to build your brand awareness in the most cost effective and proven way.
We have one of the largest and most comprehensive ranges of promotional merchandise in the UK. Our passionate sourcing team are continually striving to enhance and improve this with the very latest and most innovative products. With literally decades of combined industry experience, we can cater for virtually every marketing product requirement no matter how off the wall this may be.
Bespoke merchandise is something we specialise in via our extensive global network of manufacturing partners. With unique and custom promotional products the possibilities are simply endless and our highly experienced sourcing team are available to work with you hand in hand to create the perfect solution for your next campaign.
In a competitive marketplace, we continually keep a sharp eye on our prices to ensure we offer you our customer the very best value without compromise on service for which we are industry award winners.
At GoPromotional we pride ourselves on our creative flair, depth of knowledge and fresh ideas for all your merchandise requirements. Our professional design team will work hand in hand with you to ensure we maximise every opportunity with the promotional products you select. We can cater for all your promotional marketing needs, right from initial concept through to final artwork. With a passionate and experienced creative team who thrive on nothing more than sourcing items that will enhance and compliment your brand.
Our wealth of knowledge and expertise will ensure that your artwork is prepared perfectly for reproduction and print. Whatever your design requirements we have the know-how and creative flair to ensure that your logo and message are centre stage of your next promotion.
Our clients demand and expect nothing but the very highest of standards, especially when it comes to ethics, so you can be rest assured that the goods we purchase on your behalf have been ethically sourced from socially and environmentally compliant and fully audited manufacturers. As an organisation, GoPromotional is dedicated to improving the lives of all workers in our extensive supply chain and this is borne out by our memberships of both SEDEX and ETI.
Selecting the right product for your promotion is clearly key, but just as important is the branding technique. At GoPromotional we offer the very latest in branding techniques to ensure your logo and message always looks professional and eye-catching.
Our comprehensive, state of the branding techniques includes, screen printing, pad printing, transfer printing, UltraHD digital full colour print, precision laser engraving, embossing, spot UV varnish and embroidery. With such a choice of branding methods available our experienced team of product specialists are always on hand to assist you in selecting the best option to create the maximum branding impact.
Turning your marketing visions into reality is our number one goal and we have been specialising in doing exactly that for decades.
For us, it's all about understanding your business and what you hope to achieve from your marketing campaign. Working hand in hand ensures we can provide effective promotional giveaways that deliver on your marketing objectives, build brand awareness, on time, on budget and most importantly, on brand.
With the largest online product catalogue and the very latest innovative printing techniques all backed up by Industry Award Winning Customer Service and Genuine Low Prices, we get your brand noticed!
No matter what sector you are in the chances are we have provided promotional products within that arena and as such have a wealth of experience to help you pick the right products to get the maximum impact for your next promotion. Below are just some of the sectors we work with on a regular basis.
Our unique and bespoke promotional merchandise programmes offer clients the opportunity to have an off the shelf range of branded products ready to ship locally or globally at the most cost-effective rates. Our expertise in this area is unrivalled thanks to our in-house print, embroidery, pick, pack and warehousing facility all under one roof. Our service includes the building of great looking webstores that exactly replicate your website and integrate seamlessly with whatever IT processes you use including punch out technology.
With over 45 comprehensive UK corporate promotional merchandise programmes running in-house for organisations that include BBC, Tesco, Yorkshire Building Society and The Prince’s Trust alongside global programmes for Ingersoll Rand, AECOM, Hertz and others we can offer a truly unrivalled service.
Whether you need a super-fast webshop in less than 48 hours, or a fully stocked product webshop with a historical library we can deliver on tailored to your specific needs.
In-house print and embroidery facilities
Our extensive in-house print facilities enable us to react swiftly and efficiently to all your demads. With over 1,000,000 promotional items printed and embroidered annually in-house we can meet the most demanding of client deadlines.
Our exclusive Trading Platform enables our sourcing team to receive multiple quotations from suppliers worldwide at the click of a button ensuring we receive the most competitive market rates for our clients.
WAGE membership allows us to draw upon the local services of fellow members in markets across the world delivering exclusive advantages to our clients.
Merchandise on demand
For those clients who seek the ultimate in flexibility and control we can provide a core range of cost effective promotional merchandise available on a fast track next day delivery basis. Each year we supply, stock, pick, pack and ship more than 65,000 orders containing well over 1,000,000 items from our headquarters.
Warehousing and fulfilment
Costs and lead-times are minimised with our unique on-line, real time reporting ensuring clients have total clarity over stock and order movements.
Our clients can be rest assured that the goods we purchase on their behalf have been ethically sourced from socially and environmentally compliant and fully audited manufacturers.
For additional information on how we can transform your corporate promotional merchandise schemes, please contact us and speak to one of our dedicated client service managers for an informal, no obligation discussion.
We'd love to hear from you!
If you are wondering which out of the literally thousands of products we supply are our most popular and why, then below is a brief summary.
Pens & Writing Instruments
Promotional pens remain at the top of the list and there is little wonder why! Offering amazing practicality, available to suit every budget and in every style and colour you can possibly imagine, they are guaranteed to be used on a daily basis spreading your logo and message wherever they are used. We offer a huge range of printed pens including; budget, corporate, plastic, metal, stylus, environmentally friendly options, highlighters, markers, pencils, pen sets and retail brand names such as Parker, BIC, Cross Prodir, Waterman, Senator and Sheaffer. With a plethora of printing methods available, to ensure your logo looks professional and eye-catching from screen printing, UltraHD full colour print and precision laser engraving.
Along with a writing instrument, people are always looking for something to keep their notes in to help them stay organised. A great way to keep your name in front of them every single day is with custom printed notebooks and at GoPromotional we've got hundreds of options to choose from. Our vast range includes hard backed and soft feel notebooks all of which can be screen printed, debossed or spot varnished to create a truly memorable reminder of your brand.
If you are looking for a branded giveaway which will carry your brand and message wherever it travels then look no further than printed bags. Available in a huge range of colours and styles they offer exceptional branding potential and their practical use means they are used over and over again for a whole host of marketing activities. Our range includes cotton shoppers, conference, exhibition, tote, drawstring, backpacks, rucksacks, sports, laptop, cooler, and eco-friendly bags.
Clothing & Apparel
The perfect walking billboard for your logo and message. Promotional clothing is available in every conceivable style, colour and budget, from low cost t-shirts through to corporate work wear shirts or jackets you can guarantee your message will always be on show. We offer a range of printing methods, including screen printed t-shirts, hoodies and fleeces, embroidered polo shirts and caps, through to jackets and even knitted hats and scarves.
Get your logo in the hands of your potential customers and loyal clients with these top sellers. Whether it be promotional mugs for the office, printed travel mugs for those on the go or sports and water bottles for the active, custom printed with your logo they are amongst the most practical and regularly used promotional items with an amazing lifespan. Our branding methods include screen printing, full colour dye sublimation, etching, engraving and heat changing colour mugs all of which will ensure your message stands out.