Promotional sports accessories - promoting active lifestyles and brands in tandem

As a business owner, especially in the 2020s, you must stay ahead of the fierce, ever-growing competition. For that reason, brands across various industries utilise sports accessories as their primary method of branded marketing. These accessories are practical, versatile, and appeal to a broad audience, even if the brand that uses them as promotional items has nothing to do with sports.

Below, we will cover all of the positive aspects of custom branded sports accessories and why, as an entrepreneur, you ought to explore them as an option.

Sports accessories worth considering

Fitness trackers and smart watches
Modern athletes have embraced using cutting-edge technology to keep track of their progress, which is why smart watches and fitness trackers have become so popular over the past decades. As a progressive brand owner, you can achieve the necessary exposure by investing in these gadgets as promotional items and branded merchandise.

Gym and fitness towels
Branded gym towels offer plenty of advertising space and are ideal for a brand to spread the word among users. Not only will the customers become loyal clients, but they’ll also provide the necessary exposure by taking the towel with them to crowded areas such as indoor or outdoor gyms.

Cycling accessories
Some of your potential clients might be avid cyclists. That particular niche comes with its own set of highly useful products, such as helmets, gloves, seat covers and safety lights.

Pedometers
Runners, walkers, and hikers use pedometers to keep track of their steps. It’s an effective, helpful tool that is always a part of its owner’s arsenal. Therefore, it’s an excellent item to consider adding to your stock.

Sports bottles
Physical activity requires a lot of hydration, which is where branded water bottles made out of durable material come in handy. You can even opt for different versions that vary in colour, shape, and size.

Deciding on the target audience for custom sports and fitness accessories

One significant benefit of choosing sports accessories as promotional items is the sheer multitude of potential clients. You are guaranteed to attract the attention of professional athletes, avid gym goers, fitness instructors, or even individuals who are conscious about their health. What’s more, the current trends show a massive rise in popularity when it comes to physical activities like sports and exercise. Individuals who practice extreme sports, hiking, or mountain climbing will equally benefit from using one of your pieces of custom branded merchandise.

Organisations and distribution points for personalised fitness accessories

Your primary benefactors, when it comes to sports-related promo items, will be within the industry itself. In other words, you’ll be required to aim for the fitness, sports, health and wellness sectors. However, you can expand your reach and target businesses that are outside of the industry but can still benefit from selecting one of your items.

In terms of distribution, these are some of the venues, events, and niches you can target:

Extensive printing and branding options

After selecting the most optimal products for your marketing campaign, you ought to consider the different branding methods that will make each item stand out. The three most popular methods that work best with sports accessories are screen printing, full-colour digital printing, and precision laser engraving.

We offer a variety of printing options on our promotional sports and fitness products. Options range from screen printing, right through to the very latest in UltraHD™ print technology. This allows us to reproduce full-colour images and logos to a standard most suppliers can only dream of! Our professional graphic designers are always on hand to offer expert advice in product selection. They will ensure that your logo is reproduced to the highest quality, representing your brand in the best possible way.

Buy your sports and fitness products today!

Because of their versatility and propensity for everyday use, sports accessories are perfect as business corporate gifts. Since the consumers will interact with them frequently, they will expose them to new potential clients, giving your brand free marketing and a much-needed viral boost. With that in mind, we here at GoPromotional cannot recommend sports accessories enough in regards to effective and attractive branded items.

We have a wide range of merchandise for sports and fitness marketing campaigns to choose from in many colours and styles with prices to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the UK market leaders! 

Searching for inspirational giveaways to compliment your sporting merchandise? Then maybe consider sone printed t-shirts, fashionable branded caps, handy branded fitness towels or popular backpacks and drawstring bags? These complementing products are perfect for trade shows, events and other sporting related promotions.

For additional information on our collection of spots and fitness giveaways and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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