Gareth Parkin  |  Digital Marketing Director

Gareth Parkin
As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable industry reputation. Many see him as the leading, trusted authority on promotional product printing. His inspiring articles and content help clients when deciding on their next branded merchandise order. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for digital marketing and technical operations he inspires the team with his vision.

Articles By Gareth Parkin

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Welcome to our range of mints

Everyone enjoys a bit of refreshment during the course of their day. Branded mints are not only sharable, but portable and convenient as well, allowing brands to provide an item to their customers which they are sure to use and...

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Welcome to our range of essential working from home products

With an increased risk of COVID-19 Coronavirus here in the UK, many businesses are asking their staff to work from home where possible. Working from home during such a crisis, or in general offers lots of practical benefits,...

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Welcome to our range of healthcare promotional products

The big event is fast approaching! You and your team could be having a difficult time trying to decide which promotional products to hand out. Whether this is to both loyal customers or potential customers of your business....

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Welcome to our range of promotional rucksacks and backpacks

Drawstring bags and backpacks are trendy promotional products, similar to printed tote bags, pens and mugs. Now more than ever, backpacks are fashion accessories for people of any age. Stylish and useful, backpacks and drawstring...

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Welcome to our range of promotional ice scrapers

During the winter we are all too familiar with rushing out of the house only to find the car windscreen is iced over! Just as bad you see, the driveway needs to be shovelled. Promotional plastic ice scrapers are the...

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Welcome to our range of branded cooler bags

Distributing cooler bags as part of your marketing strategy offers great advertising potential. They will boost your brand exposure and for the following reasons:-Practical, with mesh pockets, zippers, and plenty of pouches and...

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Welcome to our range of promotional canvas shopping bags

Branded canvas bags are one of the best marketing tools to promote your company. They are low-cost, durable, useful, and stylish. Customers will use them and spread brand awareness for your company. There are many custom products...

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Welcome to our range of custom branded badges

The use of branded badges as a marketing tool is a smart way to boost brand exposure. Use custom printed badges as unique freebies at corporate events and trade shows. People from all age groups be it, adults, elderly, kids love badges...

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Welcome to our range of COVID-19 promotional products

The current global pandemic has been a huge change for the world. Everyone must deal with the coronavirus. Promotional pandemic gear helps keep clients safe and spread brand awareness for your company. Help stop the spread of the virus...

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Welcome to our range of branded cotton bags

Branded cotton shopping bags are perfect for raising your brand profile and corporate identity no matter where they are used! Ensure your potential customers carry your brand logo and advertising message on their...

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Welcome to our wide range of water and sports bottles

Why buy printed bottles? Water bottles are a must-have in the world of promotional merchandise. Apart from regular drinkware, more companies are opting to give their customers and employees something useful. No matter who gets them,...

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Welcome to our range of branded coffee mugs

Trends are always changing in marketing. There's always a new product that promises better results and greater returns on investment. Savvy marketers know the secret to a successful marketing campaign. They are not limiting...

Blog Posts By Gareth Parkin

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7 Top Eco-Friendly Energy Money Saving Tips

You want to go green, but you just don’t know where to start. Is recycling plastic enough? Should you try to go completely off the grid? Will small efforts really make a difference? We’ll help you get started as we discuss 7 top eco-friendly...

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10 Tips For Buying Promotional Pens

Everyone knows what promotional pens are. In fact, if you were to look at your own pen collection, you would find at least one printed pen amongst them. Each of these gives you a specific message. Naturally, each message and logo printed onto a pen...

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21 Different Types of Brand

If we type “what is a brand” in a search engine right now, we will probably be bombarded with a number of definitions. Moreover, we won’t learn anything we didn’t already know. Brands are the essence of marketing; they are how we...

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7 Factors That Make a Brand Stand Out

In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and large businesses as well, all struggling to be more than just...

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7 Things Great Brands Always Do

Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are several things you need to do. Becoming great isn’t the end...

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The Dos And Don’ts of Building a Brand Identity

There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just that. It is visual. But it is also emotional, and it communicates...

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8 Essential Elements to a Comprehensive Brand Identity

If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is important, building a brand identity is so much more than that. A logo is a...

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13 Key Strategies for Building a Successful Brand in Today’s Economy

When you think about successful brands, the very first thing you will remember are their logos. However, a strong brand is a lot more than the sum of its visual elements. If you manage to build a strong brand, it will be as relevant as the product...

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What is Strategic Brand Management?

You can hear a lot of stuff around the office. Although watercooler talk isn’t what it used to be, chatter around the office can always prove insightful. Remember, it isn’t eavesdropping if you can apply it in business. So the other day, two...

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How to Manage Brands over Time

Markets are very dynamic, and the products are always evolving, changing, and improving. Furthermore, regulations are changing almost as fast and often as new technology is being introduced. Meanwhile, customer’s tastes, preferences, and needs...

 

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