Gareth Parkin | Digital Marketing Director
Articles By Gareth Parkin
Welcome to our range of mints
Everyone enjoys a bit of refreshment during the course of their day. Branded mints are not only sharable, but portable and convenient as well, allowing brands to provide an item to their customers which they are sure to use and...
Welcome to our range of essential working from home products
With an increased risk of COVID-19 Coronavirus here in the UK, many businesses are asking their staff to work from home where possible. Working from home during such a crisis, or in general offers lots of practical benefits,...
Welcome to our range of healthcare promotional products
The big event is fast approaching! You and your team could be having a difficult time trying to decide which promotional products to hand out. Whether this is to both loyal customers or potential customers of your business....
Welcome to our range of promotional rucksacks and backpacks
Drawstring bags and backpacks are trendy promotional products, similar to printed tote bags, pens and mugs. Now more than ever, backpacks are fashion accessories for people of any age. Stylish and useful, backpacks and drawstring...
Welcome to our range of promotional ice scrapers
During the winter we are all too familiar with rushing out of the house only to find the car windscreen is iced over! Just as bad you see, the driveway needs to be shovelled. Promotional plastic ice scrapers are the...
Welcome to our range of branded cooler bags
Distributing cooler bags as part of your marketing strategy offers great advertising potential. They will boost your brand exposure and for the following reasons:-Practical, with mesh pockets, zippers, and plenty of pouches and...
Welcome to our range of promotional canvas shopping bags
Branded canvas bags are one of the best marketing tools to promote your company. They are low-cost, durable, useful, and stylish. Customers will use them and spread brand awareness for your company. There are many custom products...
Welcome to our range of custom branded badges
The use of branded badges as a marketing tool is a smart way to boost brand exposure. Use custom printed badges as unique freebies at corporate events and trade shows. People from all age groups be it, adults, elderly, kids love badges...
Welcome to our range of COVID-19 promotional products
The current global pandemic has been a huge change for the world. Everyone must deal with the coronavirus. Promotional pandemic gear helps keep clients safe and spread brand awareness for your company. Help stop the spread of the virus...
Welcome to our range of branded cotton bags
Branded cotton shopping bags are perfect for raising your brand profile and corporate identity no matter where they are used! Ensure your potential customers carry your brand logo and advertising message on their...
Welcome to our wide range of water and sports bottles
Why buy printed water bottles? Water bottles are a must-have in the world of promotional merchandise. Apart from regular drinkware, more companies are opting to give their customers and employees something useful. No matter who gets...
Welcome to our range of branded coffee mugs
Trends are always changing in marketing. There's always a new product that promises better results and greater returns on investment. Savvy marketers know the secret to a successful marketing campaign. They are not limiting...
Blog Posts By Gareth Parkin
7 Factors That Make a Brand Stand Out
In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and large businesses as well, all struggling to be more than just...
7 Things Great Brands Always Do
Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are several things you need to do. Becoming great isn’t the end...
The Dos And Don’ts of Building a Brand Identity
There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just that. It is visual. But it is also emotional, and it communicates...
8 Essential Elements to a Comprehensive Brand Identity
If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is important, building a brand identity is so much more than that. A logo is a...
13 Key Strategies for Building a Successful Brand in Today’s Economy
When you think about successful brands, the very first thing you will remember are their logos. However, a strong brand is a lot more than the sum of its visual elements. If you manage to build a strong brand, it will be as relevant as the product...
What is Strategic Brand Management?
You can hear a lot of stuff around the office. Although watercooler talk isn’t what it used to be, chatter around the office can always prove insightful. Remember, it isn’t eavesdropping if you can apply it in business. So the other day, two...
How to Manage Brands over Time
Markets are very dynamic, and the products are always evolving, changing, and improving. Furthermore, regulations are changing almost as fast and often as new technology is being introduced. Meanwhile, customer’s tastes, preferences, and needs...
Managing Brands over Geographic Boundaries and Market Segments
Whether their hand was forced or it happened naturally, most companies want to expand and conquer the global market. However, expanding globally isn’t that easy. For starters, you have to adapt your marketing strategy for global consumption. Such...
Introducing and Naming New Products and Brand Extension
One company isn’t necessarily just one brand. It can offer a lot of products and service under different brand names. That’s why creating the brand matrix is essential. The brand matrix allows you to see the current offer of the entire company,...
How to Measure Outcomes of Brand Equity?
Measuring the outcomes of brand equity should be done at the source. You can choose one of two types of methods that measure one dimension of brand equity at a time: These are used to measure brand association by recording the consumers’...
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Winners of the Promotional Merchandise Distributor of the Year Award
Members of the BPMA, Promota, PPIA and The Advertising Speciality Institute
Winners of the Promotional Merchandise Distributor of the Year Award
Members of the BPMA, Promota, PPIA and The Advertising Speciality Institute