Gareth Parkin  |  Digital Marketing Director

Gareth Parkin
As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable industry reputation. Many see him as the leading, trusted authority on promotional product printing. His inspiring articles and content help clients when deciding on their next branded merchandise order. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for digital marketing and technical operations he continually inspires the team with his vision.

Articles By Gareth Parkin

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Promotional mints are a classic refreshing giveaway

Everyone enjoys a bit of refreshment during the course of their day. Branded mints are not only sharable, but portable and convenient as well, allowing brands to provide an item to their customers which they are sure to use and likely to expose to...

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Welcome to our range of essential working from home products

With an increased risk of COVID-19 Coronavirus here in the UK, many businesses are asking their staff to work from home where possible. Working from home during such a crisis, or in general offers lots of practical benefits,...

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Welcome to our range of healthcare promotional products

The big event is fast approaching! You and your team could be having a difficult time trying to decide which promotional products to hand out. Whether this is to both loyal customers or potential customers of your business....

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3 Key reasons to use printed t-shirts!

When it comes to a promotional gift that set the standard for marketing excellence, nothing comes close to branded t-shirts. Think about how many bands promote their albums by selling customised concert t-shirts. Another good example would be a...

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Welcome to our range of promotional rucksacks and backpacks

Drawstring bags and backpacks are trendy promotional products, similar to printed tote bags, pens and travel mugs. Now more than ever, backpacks are fashion accessories for people of any age. Stylish and useful, backpacks and drawstring bags are the...

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Branded ice scrapers for winter promotions

During the winter we are all too familiar with rushing out of the house only to find the car windscreen is iced over! Just as bad you see, the driveway needs to be shovelled. Promotional plastic ice scrapers are the solution! Durable and...

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4 Top reasons to buy branded promotional cooler bags!

Distributing cooler bags as part of your marketing strategy offers great advertising potential. They will boost your brand exposure and for the following reasons:- Practical, with mesh pockets, zippers, and plenty of pouches and storage...

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5 Top reasons to use promotional canvas bags

Branded canvas bags are one of the best marketing tools to promote your company. They are low-cost, durable, useful, and stylish. Customers will use them and spread brand awareness for your company. There are many custom products you can use to...

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The perfect way to market your brand with promotional badges

The use of branded badges as a marketing tool is a smart way to boost brand exposure. Use custom printed badges as unique freebies at corporate events and trade shows. People from all age groups be it, adults, elderly, kids love to wear badges. They...

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Promotional products for the COID-19 Coronavirus pandemic

The current global pandemic has been a huge change for the world. Everyone must deal with the coronavirus. Promotional pandemic gear helps keep clients safe and spread brand awareness for your company. Help stop the spread of the virus with products...

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A new era of marketing with branded stylus pens

Promotional stylus pens are becoming the newest trend in marketing, and it is easy to see why. Their ability to serve as both writing instruments and modern tech gadgets puts them miles ahead in front of any other promo item out there. If you...

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Your logo on custom branded recycled pens

Branded environmentally friendly pens help you market your product while showing your brand wants to save the planet. Your brand’s public image plays a big part in sales. Eco-friendly promotional pens are a great tool to help. These branded...

Blog Posts By Gareth Parkin

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What is the Best Ink Colour for Professional Documents

Professional documents call for the use of professional ink colours — and there are hardly any exceptions here. Using the wrong ink can do a lot more harm than you think. Rejection is just one of the potential outcomes. The really unlucky ones...

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7 Top Eco-Friendly Energy Money Saving Tips

You want to go green, but you just don’t know where to start. Is recycling plastic enough? Should you try to go completely off the grid? Will small efforts really make a difference? We’ll help you get started as we discuss 7 top eco-friendly...

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10 Tips For Buying Promotional Pens

Everyone knows what promotional pens are. In fact, if you were to look at your own pen collection, you would find at least one printed pen amongst them. Each of these gives you a specific message. Naturally, each message and logo printed onto a pen...

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21 Different Types of Brand

If we type “what is a brand” in a search engine right now, we will probably be bombarded with a number of definitions. Moreover, we won’t learn anything we didn’t already know. Brands are the essence of marketing; they are how we...

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7 Factors That Make a Brand Stand Out

In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and large businesses as well, all struggling to be more than just...

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7 Things Great Brands Always Do

Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are several things you need to do. Becoming great isn’t the end...

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The Dos And Don’ts of Building a Brand Identity

There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just that. It is visual. But it is also emotional, and it communicates...

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8 Essential Elements to a Comprehensive Brand Identity

If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is important, building a brand identity is so much more than that. A logo is a...

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13 Key Strategies for Building a Successful Brand in Today’s Economy

When you think about successful brands, the very first thing you will remember are their logos. However, a strong brand is a lot more than the sum of its visual elements. If you manage to build a strong brand, it will be as relevant as the product...

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What is Strategic Brand Management?

You can hear a lot of stuff around the office. Although watercooler talk isn’t what it used to be, chatter around the office can always prove insightful. Remember, it isn’t eavesdropping if you can apply it in business. So the other day, two...

 

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