Branded Bags – Who Do They Work For?

In the competitive world of advertising, every business wants to promote their brand in the most effective way possible. It isn’t easy — advertising your business can be expensive, complicated and hard to get a return on your investment. Branded bags are a fantastic way of raising brand awareness. With a huge variety of sizes, […]

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Branded Corporate Gifts – Are They Always A Good Idea?

Branded corporate gifts are a great way to build brand awareness, and can be an essential part of the sales process for companies big and small. According to a recent study published by the University of Lincoln, corporate gifts can provide a company with a ‘valuable means of strengthening relationships with its key customers and […]

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Custom Merchandise – Choosing The Right Products For Your Sector

We all already know that custom merchandise is an incredibly effective way of advertising – in a recent study from the British Promotional Merchandise Association (or BPMA), 83% of respondents went on to make a purchase from a company that supplied them with a promotional product. However, it’s important to make sure you pick the […]

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Promotional Product Campaigns – What’s Your Purpose?

Every business wants to promote their brand, service and offering to the world in as many ways as possible. Promotional product campaigns can be one of the most effective ways of getting the word out, but only when they’re done properly. When you look around, you will see hundreds of new marketing campaigns being released […]

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Promotional Business Gifts – 5 of the Best

Promotional business gifts are a fantastic way to spread awareness of your brand and increase customer retention, as well as offering a range of other benefits. No matter what kind of industry you are in, if you can find the right branded merchandise, you are likely to see significant benefits for your business. Not every […]

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10 Promotional Merchandise Ideas For Small Businesses

Promotional merchandise can be a powerful way to increase awareness of your brand and act as a lasting reminder of who you are to the recipients. But how do you choose the right promotional merchandise for your business? According to the British Promotional Merchandise Association (BPMA), the key is to make sure your merch is […]

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Business Merchandise – How To Get It Right

Promotional business merchandise can be a fantastic way to spread awareness of your brand, make customers feel valued and increase the likelihood that they will remember you next time they make a purchase decision. For business merchandise to be effective, though, you need to make sure you are doing it right. There are all sorts […]

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Corporate Merchandise – How to Strike the Right Chord

Corporate merchandise can help you achieve many goals for your business, including increasing brand awareness, encouraging customer loyalty and helping to define your brand identity. However, in order for your promotional merchandise to be effective, you need to get your messaging right and make sure it strikes the right chord with your customers. This can […]

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Why consumer leave before buying and how you can win them back

Finding a way for customers to even consider your brand, let alone begin the process of purchasing your products or service, is becoming increasingly difficult. This is because consumers are constantly bombarded with hundreds of options for every sector imaginable, therefore it is crucial to find out why they are not clicking YOUR ‘buy button’. […]

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Emotional Ads Get All The Attention!!!

  Skipping, blocking, avoiding and ignoring ads, we are all guilty of it and all the brand marketers know this which is why brands are cranking up the quality of their ads, to trying and get people to watch them. Ad Age, Game Global Brand Officer Marc Pritchard stated that “they are turning down the […]

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