What comes to mind when someone mentions ‘good branding’? Most people will have the same basic response. Namely, they will immediately default to ‘well, it’s about evoking powerful images, it’s about the visual identity, so logos and colours’. And to an extent, they are right. Getting the right logo is absolutely a part of a […]
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Maintaining a modern brand image can be tricky, especially in a world where trends disappear faster than they appear. Fortunately, rebranding can be an option to keep the look and feel of your business fresh and one step ahead of your competitors. Plus, when done right, it can help you reach an even wider audience […]
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The benefits of branding are often overlooked but they can be critical to the success of any business. Branding is an integral part of any successful marketing strategy, and it can help to create loyalty and trust among customers. In this blog post, we’ll be exploring five of the most important benefits of branding that […]
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Sometimes, a brand needs a fresh start and depending on the approach we take, it can succeed or fail spectacularly. As an example, let’s go over a popular Kellogg’s breakfast cereal that has made waves in the UK for more than half a century now. The original cereal, marketed with a familiar mascot, the now-famous […]
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When you launch a business, you most likely don’t consider branding a priority. And, even if you do, it’s hard to get it right the first time. Not only that, but some elements like your logo design and brand values evolve over time and won’t always align with your vision. Sadly, that usually results in […]
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Generally speaking, sequential numbering involves printing descending or ascending identification numbers for products. Through this process, each item receives its own unique number. More often than not, this number appears in one or multiple positions on the item and is printed using red ink, making it very noticeable. To guarantee that each identification is unique, […]
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If you have ever ordered promo products from a printing company, you have probably noticed that the entire industry has its own slang. Words such as branding, art paper, bespoke printing, and colour separation are only a few examples that you might hear at any given time. Out of them all, the phrase that draws […]
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Over the past few years, the printing industry has evolved to unprecedented levels. With impressive technological advancements, printing on all sorts of materials and products is now possible. As a result, the number of companies engaging in promotional printing has also increased. However, finding a reliable supplier that aligns with your specific needs and goals […]
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Since the Gutenberg days, and even before that in China, the demand for printed media has not subsided. Even the youngest generation, i.e. the Zoomers, still enjoy the feel of a nice book in their hands. And it’s not just the books that print keeps vital and hip. Hundreds of millions of products contain some sort […]
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Homeowners who have a printer usually have a few options to choose from when they want to print a photograph. Obviously, if they happen to own a colour printer, they will choose the colour option. Some artistically-minded people might opt for sepia tones, since they give off that vintage worn-out feel. And if they want […]
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