Why is Data Important for Your Business?

Why is Data Important for Your Business?

5 Reasons why your company needs a good database In order to make sound decisions, many successful business leaders rely on some form of data. In the past, when we talked about data collection, we used to refer to manually gathering data. We used to do that by talking with customers in person or conducting […]

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What is Market Sensing and How Can it Help Your Business?

What is Market Sensing and How Can it Help Your Business?

Nowadays, even our culture has become digital. And although that fact isn’t new, it does bring new possibilities for brands. The omnipresence of the media allows brands to engage with us through our favourite news and information channels. If you pay just a bit of attention to it, you will notice that we are constantly […]

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Why Influencer Marketing is so Important for Business?

Why Influencer Marketing is so Important for Business?

What is Influencer Marketing and Why is it so Important? Social media isn’t just for kids anymore – Influencer Marketing is becoming the go-to tool for marketers. Right now, social platforms are no longer relevant only for connecting people. They are everywhere, and everything is on them. That means that no business can ignore social […]

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How to Build a Marketing Team for Your Business

How to Build a Marketing Team for Your Business

Whether you’re a marketer or you have a small business, these challenges lie ahead. While reaching out to consumers has never been easier than now, it has also never been more challenging. Marketers have to be proactive 24/7 and adapt to every new trend and social media platform that shows up. That’s all due to […]

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What are the 4Ps of Marketing?

What are the 4Ps of Marketing?

Changes in the World of Marketing – Non-Scaling Marketing During the twentieth century, marketing has become one of the biggest industries in the world. And, at that time, the marketers came to the realisation that they had to market to scale. They would make consumer categories by using specific patterns. Most commonly, they would divide […]

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What is the Experience Economy?

What is the Experience Economy?

Why Marketers Need to Focus on Creating Experiences to Thrive in the New Economy The newer generations of people and technological advances they are bringing about are changing the way people see the economy. In this new, digital system, consumers no longer only look for products that give them value. Instead, they go beyond the […]

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The Impact of Technology on Sales and Marketing

The Impact of Technology on Sales and Marketing

Saying that the use of modern technologies is changing the way sales and marketing work is an understatement. In fact, one wouldn’t be wrong to say that the advances in technology are revolutionising the world that we live in. Namely, Big Data, Artificial Intelligence, and high-level analytics are the biggest drivers in the world of […]

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Why Data is the New Holy Grail for Contemporary Marketers

Why Data is the New Holy Grail for Contemporary Marketers

If you’re online reading this, then you must have an account on at least one social media platform. If you’re an avid internet user, then you’re most probably also using at the very least several different apps. And you’re giving away incredible volumes of information about yourself to every single one of these platforms and […]

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The Changing Face of Marketing and Increased Demands on Marketeers

The Changing Face of Marketing and Increased Demands on Marketeers

“The world of marketing is a dynamic environment that demands a lot from those who try to compete in it”   Traditional Marketing As we have said, marketing is a very flexible industry. In fact, it changes at a rate that many can’t keep up with. The traditional confines of selling and advertising no longer […]

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What is Push and Pull Digital Marketing?

What is Push and Pull Digital Marketing?

Push and Pull Marketing in the Context of Online, Mobile, and Big Data Business Models When most people say “marketing”, they don’t include the entire range of activities that exist within marketing. They simply include the acquisition of customers, retention of attention, or prospecting. The reason for that is simple. Most people are already used […]

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