This series is dedicated to promo specialists — like GoPromotional — and it details why buying products from them is much better than dealing directly with manufacturers. In our first part, we discussed our dedication to quality, which is the most important factor you need to consider when planning a promo campaign. For our second […]
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Though it may not seem like it, coming up with a successful marketing campaign can be quite easy. If you play your cards right, your brand awareness can increase beyond your wildest dreams. The most important decision you have to make is where you’ll get your logo products. After all, they will represent your business […]
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No matter what type of business you’re running, you will want to attend a trade show or two. These events are an excellent way of gaining prospective clients, as well as expanding your brand and upstaging the competition. Moreover, you can also gain additional future collaborators and expand your brand further. Naturally, for any trade […]
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In recent years, content marketing has become the essence of lead generation, branding, and even sales campaigns due to its effectiveness. However, the medium is always changing, meaning that it’s not something you should sit and wait around with. With more access to data regarding your buyers’ preferences, you need to constantly fine-tune your approach […]
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Although companies have always utilised marketing techniques to advertise and market their products. The term “marketing mix” was established in the mid-twentieth century. In reaction to new technology, the marketing mix components had experienced many alterations. In marketing approach , the salesperson must use the marketing mix as a framework. The job of a marketing […]
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5 Reasons why your company needs a good database In order to make sound decisions, many successful business leaders rely on some form of data. In the past, when we talked about data collection, we used to refer to manually gathering data. We used to do that by talking with customers in person or conducting […]
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Nowadays, even our culture has become digital. And although that fact isn’t new, it does bring new possibilities for brands. The omnipresence of the media allows brands to engage with us through our favourite news and information channels. If you pay just a bit of attention to it, you will notice that we are constantly […]
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What is Influencer Marketing and Why is it so Important? Social media isn’t just for kids anymore – Influencer Marketing is becoming the go-to tool for marketers. Right now, social platforms are no longer relevant only for connecting people. They are everywhere, and everything is on them. That means that no business can ignore social […]
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Whether you’re a marketer or you have a small business, these challenges lie ahead. While reaching out to consumers has never been easier than now, it has also never been more challenging. Marketers have to be proactive 24/7 and adapt to every new trend and social media platform that shows up. That’s all due to […]
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Changes in the World of Marketing – Non-Scaling Marketing During the twentieth century, marketing has become one of the biggest industries in the world. And, at that time, the marketers came to the realisation that they had to market to scale. They would make consumer categories by using specific patterns. Most commonly, they would divide […]
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