Facebook Advertising the Advantages and Disadvantages

Facebook Advertising the Advantages and Disadvantages

Facebook as a Digital Marketing Tool In very simple terms, one can describe marketing as the practice of advertising goods and services. And again, in very simple terms, digital marketing includes marketing through the use of digital mediums. It would also be wise to note that the rise of the Web 2.0 and social media […]

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What are Online Advertising Models?

What are Online Advertising Models?

If you’re in advertising, but you’re just getting to learn more about online ads, this article will be a great introduction. We’ll analyse some of the most common advertising models and explain their advantages. However, we won’t just cover the basics; we’ll help you understand online advertising models and make it easier for you to […]

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What is Market Sensing and Learning?

What is Market Sensing and Learning?

A Simple Guide to Effective Market Sensing,  Learning and Intuition   Market Learning If a marketer wants to employ strategic marketing, they have to start by learning about the ways their potential customers are changing their preferences and attitudes. For that reason, companies hire market research agencies. Those agencies conduct surveys and provide research reports […]

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How Do You Successfully Manage a Sales Team?

How Do You Successfully Manage a Sales Team?

Managing the Sales Team The sales team of a company is the face of the organisation. That is why most companies are willing to spend a lot of resources and invest heavily to improve their sales team. However, the current systems are making the sales team training very expensive. For that reason, companies are trying […]

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What are the Tools of Promotion?

What are the Tools of Promotion?

Advertising, Sales Promotion, Public Relation & Direct Marketing In the context of the “marketing mix,” there are 4Ps to focus on. Namely, the list of 4Ps includes products, prices, places, and promotions. By that theory, you create successful marketing strategies by combining the 4Ps into an outline. Now, we will focus on the fourth P […]

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Managing Integrated Marketing Communications

Managing Integrated Marketing Communications

Effectively managing integrated marketing communications is all about improving the brand image and brand awareness which is not a simple task. For that reason, companies have to create marketing strategies and build campaigns around them. And one of the most important aspects of building brand awareness is communication. So companies have to create channels of […]

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What is Retail and Market Logistics?

What is Retail and Market Logistics?

One of the changes the companies are looking forward to is the move towards the value network. As conventional supply chains are becoming obsolete, value networks are showing more and more promise. In value networks, instead of being customers, retailers and wholesalers are thought of as partners of the suppliers. But to successfully design a […]

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What is a Marketing Channel System and Value Network?

What is a Marketing Channel System and Value Network?

Designing and Managing Value Networks and Marketing Channels Most companies have a similar method of functioning when it comes to the supply chain. They start off by getting raw materials, they use their resources to turn the materials into products, and lastly, they distribute those products to their consumers. But in order to develop a […]

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What are Distribution Channels in Business?

What are Distribution Channels in Business?

Distribution Channels – Meaning and Their Significance After a product leaves the producer and before it comes into the hands of the final consumer, it has to pass through at least one marketing intermediary. Marketing intermediaries are retailers, distributors, wholesalers, franchises, authorised dealers, jobbers, agents, and even online services and stores. All these intermediaries are […]

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What are the 6 Steps in Determining Price?

What are the 6 Steps in Determining Price?

Developing a Price Strategy Isn’t Difficult If You Follow the 6-Step Model When you look at it from a different perspective, the marketing mix for any company is basically the same. It always consists of 4 Ps – product, price, place, and promotion. The price is the most relevant P in this case, as it […]

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