What is Market Scanning?

What is Market Scanning?

Fads have a bad reputation for lasting for very short periods of time and fading away. But as always, there are companies that create profits from them. That is due to the fact that they work as moments of opportunity that are almost impossible to predict. On the other hand, trends are a lot slower […]

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How to Measure Market Demand

How to Measure Market Demand

Today’s market is very dynamic. And in this market, the wants and needs of consumers don’t stay the same for long periods of time. The free flow of information and advertising campaigns are making it difficult to paint a precise picture of the market. Per capita incomes are increasing in the majority of the developed […]

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How to Build Customer Satisfaction, Value, and Retention

How to Build Customer Satisfaction, Value, and Retention

The competition in the market of today is incredible. Companies are racing to the top, and they are not slowing down. And in such a world, companies have to focus on their customers more than ever to emerge victorious. Understanding the process of how to build customer satisfaction and building procedures, as well as the […]

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How To Adapt Marketing to the New Economy

How To Adapt Marketing to the New Economy

The market of the 21st century is changing at an incredible rate. And it doesn’t seem like the changes are going to stop. As it is right now, we can see an interesting mix of the new economy and the old one. That mix allows companies who have only the understanding of the old economy […]

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Defining Marketing for the 21st Century

Defining Marketing for the 21st Century

The technological innovations of the 21st century have brought the development of a new economy. However, the new economy is a product of the evolution of the old economy. So in order to fully understand the new, one would have to understand the basics of the old economy. The economy that we now call the […]

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