Designing and Managing Services

Designing and Managing Services

To design marketing strategies around services, it is essential to understand the characteristics of services! Building and managing a positive brand image is the main task of the art of brand building. But advertisers should remember that the process of brand building is not over once the sale is realised. In fact, it takes a […]

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The Effects of Country of Origin on Marketing

The Effects of Country of Origin on Marketing

How Brands from Certain Countries Score over the Others Have you ever heard of the COO effect? No? It can make a huge impact on your marketing. Country of Origin Effect, or COO, is when consumers and marketers associate brands with certain countries and base their buying decisions on it. For example, thanks to our […]

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What is Product and Brand Strategy?

What is Product and Brand Strategy?

Setting the Product and Branding Strategy The marketing strategy of every company should revolve around the 4Ps — product, price, place, and promotion. Although no company can create a successful strategy without combining all four Ps, it is the product which is clearly the most important one. No amount of marketing efforts can result in […]

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How to Design Global Market Offerings

How to Design Global Market Offerings

The world is no longer a large, unreachable globe. And by that, we are not trying to say that the planet is flat, but are simply trying to explain how communication is affecting our perception of it. We no longer have to worry about our distance from the rest of the world when it comes […]

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What are the 8 Stages of New Product Development?

What are the 8 Stages of New Product Development?

The Product Development Process – Developing New Market Offerings When it comes to marketing, the process is clear. Companies start by deciding on the market they want to use, then they focus on the segment, and lastly, they focus on customers. From there, they can begin developing new products. Those products can be evolutions of […]

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What is Differentiation and Positioning in Marketing?

What is Differentiation and Positioning in Marketing?

Nowadays, a market surplus in any niche is what we can expect on average. It is all but impossible to start manufacturing a product that has an incredible demand and an underperforming supply. In fact, even the most basic of products come in multiple varieties and from dozens of companies. For that reason, companies have […]

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What is Competitive Strategy? – Dealing with the Competition

What is Competitive Strategy? – Dealing with the Competition

Every business market and every single consumer in a market has a set of distinct attributes. And customers function by those attributes. Not so long ago, a company was able to thrive by simply understanding the characteristics of their consumers. Nowadays, it’s no longer that simple. In the modern era where technology is taking over […]

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Marketing Strategy Its Importance and Meaning

Marketing Strategy Its Importance and Meaning

It’s vital that very business owner needs to understand what a marketing strategy is, as well as why it is so relevant for that every business has one.   The Meaning of Marketing Strategy Marketing strategy is defined as an extensive plan made to achieve the desired marketing goals of an organisation. A marketing strategy […]

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What is Business Buying Behaviour?

What is Business Buying Behaviour?

Analysing Business Markets and Business Buying Behaviour The first thing you need to know about the market is that it is made of two segments — business markets and consumer markets. While companies do create products for the consumer market and focus mainly on it, the business market definitely deserves some attention. Business markets primarily […]

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What is Consumer Buying Behaviour Analysis?

What is Consumer Buying Behaviour Analysis?

At its base, the marketing department has one main task — to understand and satisfy consumer’s needs, wants, and desires. To achieve that, it has to have insight into consumer behaviour. That means understanding aspects such as purchase, utility, and disposal of products. If an organisation fails to understand its consumers, results can be disastrous. […]

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