Why Marketers Need to Focus on Creating Experiences to Thrive in the New Economy The newer generations of people and technological advances they are bringing about are changing the way people see the economy. In this new, digital system, consumers no longer only look for products that give them value. Instead, they go beyond the […]
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Saying that the use of modern technologies is changing the way sales and marketing work is an understatement. In fact, one wouldn’t be wrong to say that the advances in technology are revolutionising the world that we live in. Namely, Big Data, Artificial Intelligence, and high-level analytics are the biggest drivers in the world of […]
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If you’re online reading this, then you must have an account on at least one social media platform. If you’re an avid internet user, then you’re most probably also using at the very least several different apps. And you’re giving away incredible volumes of information about yourself to every single one of these platforms and […]
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“The world of marketing is a dynamic environment that demands a lot from those who try to compete in it” Traditional Marketing As we have said, marketing is a very flexible industry. In fact, it changes at a rate that many can’t keep up with. The traditional confines of selling and advertising no longer […]
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Push and Pull Marketing in the Context of Online, Mobile, and Big Data Business Models When most people say “marketing”, they don’t include the entire range of activities that exist within marketing. They simply include the acquisition of customers, retention of attention, or prospecting. The reason for that is simple. Most people are already used […]
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Facebook as a Digital Marketing Tool In very simple terms, one can describe marketing as the practice of advertising goods and services. And again, in very simple terms, digital marketing includes marketing through the use of digital mediums. It would also be wise to note that the rise of the Web 2.0 and social media […]
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If you’re in advertising, but you’re just getting to learn more about online ads, this article will be a great introduction. We’ll analyse some of the most common advertising models and explain their advantages. However, we won’t just cover the basics; we’ll help you understand online advertising models and make it easier for you to […]
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A Simple Guide to Effective Market Sensing, Learning and Intuition Market Learning If a marketer wants to employ strategic marketing, they have to start by learning about the ways their potential customers are changing their preferences and attitudes. For that reason, companies hire market research agencies. Those agencies conduct surveys and provide research reports […]
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Managing the Sales Team The sales team of a company is the face of the organisation. That is why most companies are willing to spend a lot of resources and invest heavily to improve their sales team. However, the current systems are making the sales team training very expensive. For that reason, companies are trying […]
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Advertising, Sales Promotion, Public Relation & Direct Marketing In the context of the “marketing mix,” there are 4Ps to focus on. Namely, the list of 4Ps includes products, prices, places, and promotions. By that theory, you create successful marketing strategies by combining the 4Ps into an outline. Now, we will focus on the fourth P […]
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