Custom Promotional Products – Are they Worth the Investment?

From your sponsored football kit at school, to your first day scouting for freebies at a freshers’ fair, to that make-or-break client meeting, every one of us has encountered promotional products multiple times throughout our lives. Today, almost every business owner or marketer knows the incredible power that custom promotional products can wield, but there […]

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Promotional Sweets & Confectionery – Does it Work for ANY Business?

As a customer, it is always impressive to be presented with a sweet treat during a meeting, or perhaps a thin mint after a meal. From a business point of view, a gift of a biscuit, boiled sweet or chocolate is all the sweeter, if it is branded with your own logo and colour scheme, […]

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Health Promotional Items – What Are the Best Options?

Branding for health promotional items has never been more popular and shows no sign of slowing down. If you want to get your own brand “out there”, you want a good, consistent image, with a strong logo and identifiable colours, and you want as many potential clients and customers to see you as possible. But […]

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Branded Corporate Gifts – Are They Always A Good Idea?

Branded corporate gifts are a great way to build brand awareness, and can be an essential part of the sales process for companies big and small. According to a recent study published by the University of Lincoln, corporate gifts can provide a company with a ‘valuable means of strengthening relationships with its key customers and […]

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Printed Notebooks – Are They Right for your Business?

Printed notebooks are one of the most popular types of promotional merchandise for businesses. They are great for use by your own staff, helping to reinforce your brand both internally and when meeting with clients. They are also great for giving away to clients, potential clients, suppliers and any other valued business contacts. They can […]

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Business Merchandise – How To Get It Right

Promotional business merchandise can be a fantastic way to spread awareness of your brand, make customers feel valued and increase the likelihood that they will remember you next time they make a purchase decision. For business merchandise to be effective, though, you need to make sure you are doing it right. There are all sorts […]

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Who Buys Promotional Products – The Top Ten

So who buys promotional products? Well we are here to tell you, as a study from PPAI (reveals the top ten buyers – the people who believe in this marketing technique to produce high levels of endorsement for their business or organisation. This article will give you an idea of how far promotional products can […]

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Screen Printing & Heat Transfer – What is the difference?

  Are you new to the process of printing? Are all the options a little too confusing? Well here is a helping hand so you can understand just two of the forms of printing – Screen Printing and Heat Transfer. It would be unfair to say that one is better than the other as both […]

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The Facebook Famous – Can they help your brand?

Winning the attention of a specific target audience can be quite a chore but in order to gain popularity, your brand may find it useful to work with an online influencer.  Phillip Brown, sociology expert, states the Vloggers (some of whom also know as the Facebook Famous) and other online influencers have more of an […]

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The importance of social selling for B2B

It’s  well-known that most individuals go online to research a product when they are interested in purchasing. However, did you know that it is as much as 90% of the consumers. Furthermore not only do they start by researching on the internet but they begin their search on social media. Social media plays an increasingly […]

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