Branded Corporate Gifts – Are They Always A Good Idea?

Branded corporate gifts are a great way to build brand awareness, and can be an essential part of the sales process for companies big and small. According to a recent study published by the University of Lincoln, corporate gifts can provide a company with a ‘valuable means of strengthening relationships with its key customers and […]

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Printed Notebooks – Are They Right for your Business?

Printed notebooks are one of the most popular types of promotional merchandise for businesses. They are great for use by your own staff, helping to reinforce your brand both internally and when meeting with clients. They are also great for giving away to clients, potential clients, suppliers and any other valued business contacts. They can […]

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Business Merchandise – How To Get It Right

Promotional business merchandise can be a fantastic way to spread awareness of your brand, make customers feel valued and increase the likelihood that they will remember you next time they make a purchase decision. For business merchandise to be effective, though, you need to make sure you are doing it right. There are all sorts […]

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Who Buys Promotional Products – The Top Ten

So who buys promotional products? Well we are here to tell you, as a study from PPAI (reveals the top ten buyers – the people who believe in this marketing technique to produce high levels of endorsement for their business or organisation. This article will give you an idea of how far promotional products can […]

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Screen Printing & Heat Transfer – What is the difference?

  Are you new to the process of printing? Are all the options a little too confusing? Well here is a helping hand so you can understand just two of the forms of printing – Screen Printing and Heat Transfer. It would be unfair to say that one is better than the other as both […]

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The Facebook Famous – Can they help your brand?

Winning the attention of a specific target audience can be quite a chore but in order to gain popularity, your brand may find it useful to work with an online influencer.  Phillip Brown, sociology expert, states the Vloggers (some of whom also know as the Facebook Famous) and other online influencers have more of an […]

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The importance of social selling for B2B

It’s  well-known that most individuals go online to research a product when they are interested in purchasing. However, did you know that it is as much as 90% of the consumers. Furthermore not only do they start by researching on the internet but they begin their search on social media. Social media plays an increasingly […]

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Support employees and revolutionise the workplace

Your company’s most valuable asset is its employees. After all, they are the ones that are most closely connected to your customers, processes, products and services. They really are the heart of the company, which means they are also potentially the ones with great revolutionary ideas. Therefore listening to their ideas and putting forth opportunities […]

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Trade Show Checklist

Are you planning for a trade show? Do you want your stand and staff to triumph?  Well you will need this essential checklist to make it a success. Trade shows are a brilliant place to network with potential customers. They allow you face-to-face interaction and they hand you the opportunity to build solid, strong relationships […]

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Most Influential Content

Which Type of B2B Content is Most Important?

Since content development is becoming more and more important for businesses, we wanted to point out which types of content are most important to focus on. This report surveyed 100 people who are responsible for influencing or making B2B technology buying decisions.

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