If you think about some of the biggest brands out there, you’ll realise that they are all easily recognisable. In other words, if you see a TV ad, you’ll probably be able to tell which brand it’s for long before you see the logo or any other telltale sign. The secret behind this fact is […]
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What comes to mind when someone mentions ‘good branding’? Most people will have the same basic response. Namely, they will immediately default to ‘well, it’s about evoking powerful images, it’s about the visual identity, so logos and colours’. And to an extent, they are right. Getting the right logo is absolutely a part of a […]
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Maintaining a modern brand image can be tricky, especially in a world where trends disappear faster than they appear. Fortunately, rebranding can be an option to keep the look and feel of your business fresh and one step ahead of your competitors. Plus, when done right, it can help you reach an even wider audience […]
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Creating and maintaining a corporate identity is an important part of success for any business. It defines who you are as a company, how you want to be perceived, and how you want your brand to be remembered. In this blog post, we’ll discuss the importance of corporate identity, its elements, and some examples of […]
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Are you looking for ways to improve the brand visibility of your business? Then you’ve come to the right place! In this blog post, we will be discussing 7 proven methods for boosting your brand visibility. From increasing your presence on social media to leveraging influencers, these strategies are sure to help your business stand […]
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Are you looking for an effective way to build an emotional connection between your business and your customers? Emotional branding is an effective strategy that can help you create a strong, lasting bond with your customers. It’s all about connecting with your customers on an emotional level, inspiring them to invest in your brand and […]
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The benefits of branding are often overlooked but they can be critical to the success of any business. Branding is an integral part of any successful marketing strategy, and it can help to create loyalty and trust among customers. In this blog post, we’ll be exploring five of the most important benefits of branding that […]
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Sometimes, a brand needs a fresh start and depending on the approach we take, it can succeed or fail spectacularly. As an example, let’s go over a popular Kellogg’s breakfast cereal that has made waves in the UK for more than half a century now. The original cereal, marketed with a familiar mascot, the now-famous […]
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If you take a look at your marketing success, you might notice some discrepancies. For example, your email marketing campaigns might have an open rate of 20%. On the other hand, direct mail campaigns will probably be a bit more successful, stabilising at about 60%. However, there is one instance where your open rate will […]
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Establishing your company’s brand should be a vital part of your overall business strategy. It helps show your customers who you are and what makes your company special. However, branding encompasses more than just your logo and colours. In fact, it involves everything from the way you communicate with your audience to what causes your […]
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