A brand identity prism is a tool that can help you build an effective and attractive brand. Before you can use this tool, however, you need to understand what it means to have an effective brand identity and why it’s essential to have one in the first place. In today’s article, we’ll discuss everything about […]
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Let’s be frank — branding for your company can be complex and time-consuming as any full-time job. In fact, if you just consider all the platforms available to your business, you can quickly become overwhelmed. And while that diversity offers limitless opportunities for your growth, lacking the necessary knowledge and experience can be detrimental to […]
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What is brand extension? When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. Brand extensions are quite popular nowadays for multiple reasons. Let’s take Nike here as an example. Nike’s core products are shoes, and they’ve gathered a mighty following by […]
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In order to achieve certain goals, brands sometimes unite and delve into co-branding so as to name a new product. However, for the product to be a success, brands have to be in sync and always do what’s best for it. But what is co-branding? Let us show you an example. One of the best […]
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What do fans of McDonald’s first think of when you mention the company? Aside from their assortment of meals and different variations on the typical cheeseburger — they’ll remember its logo. There’s a reason why so many people across the globe refer to the famed M as ‘the golden arches.’ It’s a logo you recognise […]
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There’s a trend online where people would take pictures of counterfeit, bootleg products and post them online. These pictures give us all a huge laugh, of course, since they often look incredibly poor. In other words, we don’t associate a particular brand with a horrible final product. But there’s another huge reason behind these bootleg […]
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It happens to every company from time to time—their business is no longer doing as well as it used to. This decline doesn’t necessarily mean a brand’s products aren’t of good quality anymore. It could instead be a sign that the branding no longer aligns with the company’s business model. Sometimes, companies misjudge what strategy […]
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Every new company looking to get their foot in the door receives similar advice about what to do to achieve success—use clever marketing to stand out. Though quality products are crucial for creating a loyal customer base, a solid marketing campaign will get them to buy the products in the first place. However, even brands […]
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Every entrepreneur knows that one of the most important parts of any company’s marketing efforts is its brand identity. However, having a strong brand identity doesn’t happen instantly. You can’t just put a logo together and expect it to work. You need to approach the process strategically to be able to build an identity that […]
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Stories make your idea known worldwide. People can relate and show affection towards your brand by hearing great stories; especially as your brand becomes a separate identity, legitimate business, a separate legal entity, and an idea. People rarely believe in business slogans, mantras, and taglines. All they believe in is stories and real-time illustrations given. […]
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