Pokemon Go Inside Out!

So what’s the trend this week I hear you ask? Well you can just Go ‘PokémonGO’, this beloved childhood game from the 90’s has made a return and it’s not just children that are loving it, its adults too. People well into their 20’s and above are besotted with this new App; developed based on […]

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How Can Your Business Benefit from this Pokemon Go Phenomenon?

Whether you are intrigued annoyed or love this Pokemon Go game, you can take advantage of it for your retail business. It might just be a fad, but all the more reason to capitalise on this Pokemon Go craze sooner rather than later. If you are wondering if the game, now being called “the biggest […]

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Emotional Ads Get All The Attention!!!

  Skipping, blocking, avoiding and ignoring ads, we are all guilty of it and all the brand marketers know this which is why brands are cranking up the quality of their ads, to trying and get people to watch them. Ad Age, Game Global Brand Officer Marc Pritchard stated that “they are turning down the […]

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Ignore the Noise and FOCUS!

Are you the one that is either procrastinating or multitasking, well stop both! What you need to do is FOCUS (easier said than done, right!) change your set of mind to change your life. Focus on quality, focus on your creativity, and most of all focus on productivity. It’s not something that can be done […]

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Big Changes Coming to Adwords

Over the next several months you will see some major changes to Adwords bidding formats. Changes are nothing new to Adwords advertisers. Google is always making changes to the advertising platform. However, at The 2016 Google Performance Summit, they announced some of the biggest changes ever. These new changes came on the heels of the […]

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Why Are People Sharing Content on Social Media without Reading It?

Recent studies have uncovered a disturbing trend. A very large percentage of social media users are sharing stories without actually reading them, let alone doing any sort of fact-finding as to the validity of the article. Because of this, satirical sites and unscrupulous companies just trying to get views for ad revenue are benefitting. The […]

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Microsoft Buys LinkedIn – What Does this Mean for Your Professional Social Network?

Last week, the news hit the airwaves that Microsoft bought LinkedIn for a whopping $26.2 billion. That is $196 per share. It was definitely a big industry shakeup. WithIt is being called the largest marketing technology acquisition ever. Google and Facebook dominating the digital and social scenes, Microsoft’s area seemed to remain in the software […]

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Is Your Facebook for Business Cover Page Creative Enough?

When it comes to your Facebook for Business cover page, creativity can be more important than you realise. Your cover page isn’t seen in the regular feed except when you update it, but when customers or clients visit your Facebook page by clicking on the link from your site, they will see the cover photo […]

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Will Websites be Replaced by Mobile Apps?

We are lucky to live in a time of such advancing technology. Technological innovation is happening faster than we ever imagines. So many of us who use computers every day and smartphones as an important aspect of our lives grew up without anything even remotely close to what we have now. Sometimes it is hard […]

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10 Convincing Trade Show Statistics Prove Why You Should Exhibit

Since promotional products and trade show exhibitions often go hand in hand, we are already very familiar with how trade shows help businesses increase revenue and connect with current and target customers. The smart folks over at SageWorld.com  put together a great list of powerful statistics that do a great job convincing you that exhibiting […]

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