What is Brand Equity and How Do You Measure It?

What is Brand Equity and How Do You Measure It?

The only way to make your marketing strategy effective is to create a loyal customer base. However, to accomplish that, it’s not enough to just implement your carefully thought out marketing initiatives. No matter what action you come up with, your ultimate goal should always be to develop strong brand equity. That’s the only way […]

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4 Ways to Build Emotional Connections to Your Brand

4 Ways to Build Emotional Connections to Your Brand

Technology has changed our lives for the better in recent years. However, it has also made possible for customers to think for themselves and have more power over businesses. What do we mean by this? Well, transparency and loyalty are now even more important than they used to be. Moreover, customers can now shop around, […]

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What is the Difference Between Branding and Marketing?

What is the Difference Between Branding and Marketing?

If you wondered how exactly marketing and branding differ from each other, don’t worry, you’re not the only one. Although these two are connected, they are definitely not the same, and their differences are relevant. Every business owner needs to completely understand marketing and branding. Why? Because only when you understand them, you can use […]

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What is Big Data?

What is Big Data?

Big data is a term that was popularised in the 1990s thanks to John Mashey, a US entrepreneur and computer scientist. But, what is big data? Big data is what we call datasets that are much larger than typical datasets. For example, an average dataset size is a couple of gigabytes. We can’t define the […]

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Why is Data Important for Your Business?

Why is Data Important for Your Business?

5 Reasons why your company needs a good database In order to make sound decisions, many successful business leaders rely on some form of data. In the past, when we talked about data collection, we used to refer to manually gathering data. We used to do that by talking with customers in person or conducting […]

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What is Market Sensing and How Can it Help Your Business?

What is Market Sensing and How Can it Help Your Business?

Nowadays, even our culture has become digital. And although that fact isn’t new, it does bring new possibilities for brands. The omnipresence of the media allows brands to engage with us through our favourite news and information channels. If you pay just a bit of attention to it, you will notice that we are constantly […]

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What is Brand Marketing?

What is Brand Marketing?

We could say that the most important thing about a product is its quality. However, although that may be true in some form, we still have to take note of other factors that could play a role in its success. After all, even the most famous brands have to heavily promote themselves, no matter how […]

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4 Killer Tips for Successful Brand Management

4 Killer Tips for Successful Brand Management

The Internet has given us many benefits, but it has also made it impossible for companies to conceal their misdoings. In fact, if a company makes a mistake, the online world will promptly find out. Furthermore, since everyone is online most of the time, the news about the mistakes spread fast. Because of all these […]

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Branding in the Digital Age

Branding in the Digital Age

Branding in the digital age of information and the internet   Reaching the millennials The Internet has given us many benefits, but one of the most important ones is certainly the ability to market our products and services online. In fact, today, online marketing and branding in the digital age is of the utmost importance […]

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What Does a Brand Manager Do?

What Does a Brand Manager Do?

New brands and products are emerging every day, which is the main reason why consumers are having a hard time reaching a buying decision. In fact, supermarkets are filled with food and groceries from all sorts of brands, and the variety is just incredible. Thus, most consumers generally opt for the cheapest product or a […]

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