Ignore the Noise and FOCUS!

Are you the one that is either procrastinating or multitasking, well stop both! What you need to do is FOCUS (easier said than done, right!) change your set of mind to change your life. Focus on quality, focus on your creativity, and most of all focus on productivity. It’s not something that can be done […]

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Big Changes Coming to Adwords

Over the next several months you will see some major changes to Adwords bidding formats. Changes are nothing new to Adwords advertisers. Google is always making changes to the advertising platform. However, at The 2016 Google Performance Summit, they announced some of the biggest changes ever. These new changes came on the heels of the […]

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Why Are People Sharing Content on Social Media without Reading It?

Recent studies have uncovered a disturbing trend. A very large percentage of social media users are sharing stories without actually reading them, let alone doing any sort of fact-finding as to the validity of the article. Because of this, satirical sites and unscrupulous companies just trying to get views for ad revenue are benefitting. The […]

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Microsoft Buys LinkedIn – What Does this Mean for Your Professional Social Network?

Last week, the news hit the airwaves that Microsoft bought LinkedIn for a whopping $26.2 billion. That is $196 per share. It was definitely a big industry shakeup. WithIt is being called the largest marketing technology acquisition ever. Google and Facebook dominating the digital and social scenes, Microsoft’s area seemed to remain in the software […]

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Is Your Facebook for Business Cover Page Creative Enough?

When it comes to your Facebook for Business cover page, creativity can be more important than you realise. Your cover page isn’t seen in the regular feed except when you update it, but when customers or clients visit your Facebook page by clicking on the link from your site, they will see the cover photo […]

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Will Websites be Replaced by Mobile Apps?

We are lucky to live in a time of such advancing technology. Technological innovation is happening faster than we ever imagines. So many of us who use computers every day and smartphones as an important aspect of our lives grew up without anything even remotely close to what we have now. Sometimes it is hard […]

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10 Convincing Trade Show Statistics Prove Why You Should Exhibit

Since promotional products and trade show exhibitions often go hand in hand, we are already very familiar with how trade shows help businesses increase revenue and connect with current and target customers. The smart folks over at SageWorld.com  put together a great list of powerful statistics that do a great job convincing you that exhibiting […]

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Are You Making These Common Mistakes with Marketing Surveys?

In today’s business atmosphere with all of the “big data” information floating around, it is still important to make sure that you are asking your customers for their opinion on matters and, most importantly: asking the right questions. Customer surveys can be an excellent tool that can complement, and in some cases be just as, […]

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Using Your Time Wisely and Efficiently at Trade Shows

We have talked about trade shows and their effectiveness in the past. Even though so much of the marketing and business world has turned to digital technologies, trade shows have stood the test of time. There is something to be said about the power of face to face meetings, networking, and the highly competitive trade […]

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To Blog or Not to Blog – Is that Your Company’s Question?

If you don’t blog for your company because you aren’t sure what exactly to blog about, we have some great ideas for you. Every company big and small should be blogging. We have some ideas to help you get over your writer’s block. Afterall, you are the expert in your business, so show off what […]

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