When you are organising a party, you might choose to give away party favours at the end. Well, if you are organising a corporate event or a conference, you might want to do a similar thing. And promotional pens are the party favour most organisers choose to go with.
A lot of companies are trying to evolve further and solely focus on digital media. They are creating apps that advertise them loudly. They are creating promotional codes for attendees, and they are blasting the event on social media. Of course, there is nothing wrong with that at all. However, there is a reason promotional pens are still the number one giveaway product. Namely, the reason for that is the fact that everyone needs a pen. And that makes promotional pens incredibly effective. So let’s take a closer look.
So, How Effective Are Promotional Pens?
Well, to put it simply, it is due to the amount of research that the British Promotional Merchandise Association has conducted on the topic of promotional merchandise. A particular piece of statistics has really given us a lot to think about. Namely, in one survey, the BPMA asked over 1200 business executives about promotional products. And 9 out of 10 business people have reported that they have a promotional pen on their desk or at home. So, even in the digital era, almost every single company and organisation out there uses pens. Moreover, a vast majority still use promotional pens. Not to mention the fact that custom printed pens are the all-time favourite promotional product for the majority of people.
1. The Advantages of Using Promotional Pens
As with many other promotional products, the main goal is to generate brand recognition. And whether you are simply printing your logo to brand your pens or writing down a personal note, the effect remains the same. The basic approach to marketing tells us that the more people you get to see your name, the better for you. Furthermore, if you can get the same people to see your brand more often, the better brand recognition gets. That is why promotional items, in general, are an excellent marketing choice. You can use branded giveaways as a subtle way to embed your company’s logo into your customers’ daily lives. Since pens as such are an essential part of the office environment, they are an excellent business brand promoter.
Why Use Promotional Pens
2. Giving out Promotional Pens
If you are trying to give out promotional pens, you should consider which environments are ideal for the giveaway. Simply having the products at the ready won’t do you much good if you don’t put them in circulation. Of course, the final say is up to you. But we can recommend some of the most popular ways to hand out promotional pens:
* Trade Shows — Trade shows always include a lot of giveaways of various promotional products. They are an ideal environment for brand awareness building.
* Your Office — Not every promotional product should go to potential customers. You can build brand awareness by equipping your employees with branded items.
* Client Meetings — If you can, make sure that your client doesn’t walk away empty-handed. Have your custom branded pens at the ready in every client-meeting area.
* Community Events — Treat community events in a similar manner as you would trade shows. Make sure that people notice you and try as hard as you can for them to remember your company.
* Promotional Gifts — You can reward your customers with promotional pens after every purchase.
Of course, not every environment is perfect for every company. But one thing is for sure: presentation is more important than the product. You should leverage the soft skills of your employees to work on your brand’s image. Don’t just leave your products out for the passersby to pick them up. Make sure that every giveaway involves interactions between your employees and the recipients. A personal touch is always a good thing. Not to mention that promotional gifts are excellent for breaking the ice.
3. The Variety of Promotional Pens
There is a wide variety of options to choose from when you are buying promotional pens. For starters, the cost of printed pens can vary depending on a number of factors. The build quality of the pen, the materials, and the design of the pen all influence the final price tag. And even within the same price range, pens can vary in a myriad of ways, so its always best to get advice from a professional distributor before striking out.
It is that variety that makes promotional pens really versatile as a giveaway item. Promotional items as such should always match the brand of the company that is giving them out. Also, they should resonate with the target audience of those companies. If you are trying to show that your brand is environmentally conscious, using recycled printed pens is an excellent way to do so. Alternatively, if you are trying to reach a valuable business partner, we would recommend using promotional metal pens with custom engravings to create a truly professional finish.
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