Why consumer leave before buying and how you can win them back

GoPromotional March 17th, 2017

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Finding a way for customers to even consider your brand, let alone begin the process of purchasing your products or service, is becoming increasingly difficult. This is because consumers are constantly bombarded with hundreds of options for every sector imaginable, therefore it is crucial to find out why they are not clicking YOUR ‘buy button’.

Main reasons for ‘NO sale’  

In the past 12 months, a significant number of 18 to 34 year olds switched from one of their favourite brands. YouGov and the commerce cloud provider GT Nexus conducted a survey to find out why this switching of brands is becoming so frequent in this day and age.

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The Facebook Famous – Can they help your brand?

GoPromotional March 3rd, 2017

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Winning the attention of a specific target audience can be quite a chore but in order to gain popularity, your brand may find it useful to work with an online influencer.  Phillip Brown, sociology expert, states the Vloggers (some of whom also know as the Facebook Famous) and other online influencers have more of an impact on customer’s buying  impulses than  brand efforts alone.

Although getting a leading influencer on board to help your brand grow could be greatly beneficial, Brown advises brands not to assume that they always know what is best for their company exposure. Instead they must allow influencers to use their proven strengths no matter how unorthodox.

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The evolution of the World Wide Web

GoPromotional February 17th, 2017

 

earth-1920x1080-id-44640-world-wide-e1472114251196The Internet is an amazing thing (guaranteed) that has been around since 1990 and it is remarkable at how far it is come in such a short space of time. For example when the internet was first available it was a platform designed simply to share information mainly used by businesses, however today nearly everyone uses it, and do so even in their ordinary day-to-day chores, such as the weekly shop. To say that we used to get on with our lives and work without the Internet seems preposterous because it has now become a part of all of us, I bet 90% of the UK population don’t go a single day without going online.

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The importance of social selling for B2B

GoPromotional February 1st, 2017

Kiev, Ukraine - October 17, 2012 - A logotype collection of well-known social media brand's printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

It’s  well-known that most individuals go online to research a product when they are interested in purchasing. However, did you know that it is as much as 90% of the consumers. Furthermore not only do they start by researching on the internet but they begin their search on social media.

Social media plays an increasingly important role in influencing  the customers with their purchasing decisions, however this does not just apply to business-to-consumer (B2C) but it also applies to B2B (business-to-business) market as well.

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Support employees and revolutionise the workplace

GoPromotional November 29th, 2016

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Your company’s most valuable asset is its employees. After all, they are the ones that are most closely connected to your customers, processes, products and services. They really are the heart of the company, which means they are also potentially the ones with great revolutionary ideas. Therefore listening to their ideas and putting forth opportunities for them, will mean greater support and consequently the improvement and adaptation your company needs.

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Trade Show Checklist

GoPromotional November 2nd, 2016

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Are you planning for a trade show? Do you want your stand and staff to triumph?  Well you will need this essential checklist to make it a success. Trade shows are a brilliant place to network with potential customers. They allow you face-to-face interaction and they hand you the opportunity to build solid, strong relationships with consumers. However, it is important to plan the event from beginning to end. So, this checklist is here to guide you – and help you and your company be the best you can!

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Stay Connected – Stay Charged

GoPromotional September 7th, 2016

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Electronic gadgets are taking human ability to the next level. The advancement of this technology is simply astounding, for how far it has come in such a short period of time, especially gadgets such as mobile phones, tablets, and portable gaming stations i.e. Nintendo ds.  Our whole way of entertainment and work is now able to be put in our pockets, and it can be taken anywhere we desire, who ever thought that it would be possible to do all your work from the comfort of your own home or even a sunny beach (if you really wanted to, I know I would!). However, all these gadgets in today’s age are power hungry, unlike 10+ years ago when typically, a Nokia mobile battery life could last you a whole week if not longer, but you’d be lucky to get a full days’ worth of battery life from today’s smartphones.

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Pokemon Go Inside Out!

GoPromotional July 25th, 2016

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So what’s the trend this week I hear you ask? Well you can just Go ‘PokémonGO’, this beloved childhood game from the 90’s has made a return and it’s not just children that are loving it, its adults too. People well into their 20’s and above are besotted with this new App; developed based on the Nintendo game and children’s Tv program “Pokémon”. This new game actually manages to get you out of the house, as you have to walk around your area to gain characters as it uses google maps to combine real life within its virtual world, where it uses local landmarks as “Pokémon shops” so you have to walk to these landmarks to go to the shop on your game, sounds like far too much exercise for a game to me.

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How Can Your Business Benefit from this Pokemon Go Phenomenon?

GoPromotional July 22nd, 2016

Whether you are intrigued annoyed or love this Pokemon Go game, you can take advantage of it for your retail business. It might just be a fad, but all the more reason to capitalise on this Pokemon Go craze sooner rather than later. If you are wondering if the game, now being called “the biggest mobile game of all time” has enough users to help your business, then you can go by TechCrunch’s numbers  earlier this week that show that Pokemon Go topped Twitter’s number of daily users and beat Facebook on engagement time. Just yesterday, 14 July, 2016 Pokemon Go was officially launched in the UK. That doesn’t mean that people weren’t playing already. Pokemon Go hasn’t officially set up sponsorships or sponsored locations, although that is in the works. You can still take advantage of increasing foot traffic now and for free just by playing the game yourself. Read on for details on how to set up your retail locations as a Pokestop with a lure.

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Emotional Ads Get All The Attention!!!

GoPromotional July 20th, 2016

 

Skipping, blocking, avoiding and ignoring ads, we are all guilty of it and all the brand marketers know this which is why brands are cranking up the quality of their ads, to trying and get people to watch them. Ad Age, Game Global Brand Officer Marc Pritchard stated that “they are turning down the noise and turning up the quality of their ads” by doing this they are hoping it will give them a better chance of success.

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