Finding a way for customers to even consider your brand, let alone begin the process of purchasing your products or service, is becoming increasingly difficult. This is because consumers are constantly bombarded with hundreds of options for every sector imaginable, therefore it is crucial to find out why they are not clicking YOUR ‘buy button’.
Main reasons for ‘NO sale’
In the past 12 months, a significant number of 18 to 34 year olds switched from one of their favourite brands. YouGov and the commerce cloud provider GT Nexus conducted a survey to find out why this switching of brands is becoming so frequent in this day and age.