5 Tasteful Branded Office Stationery Ideas

5 Tasteful Branded Office Stationery Ideas

Branded office stationery is one of the most popular types of business merchandise. There are many reasons for this, but some of the key ones are that it is genuinely useful, reasonably cost effective and can be highly distinctive if done correctly. The key to effectively promoting your business with branded stationery is to know […]

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Branded Shopping Bags – What Are The Options?

Branded shopping bags are essential for most shops, as well as being an ideal piece of promotional merchandise for any other kind of business. They are versatile, genuinely useful and give you plenty of space for your business messaging. In this article, we look at the various options for branded shopping bags, including why they […]

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Corporate Merchandise – How to Strike the Right Chord

Corporate merchandise can help you achieve many goals for your business, including increasing brand awareness, encouraging customer loyalty and helping to define your brand identity. However, in order for your promotional merchandise to be effective, you need to get your messaging right and make sure it strikes the right chord with your customers. This can […]

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Who Buys Promotional Products – The Top Ten

So who buys promotional products? Well we are here to tell you, as a study from PPAI (reveals the top ten buyers – the people who believe in this marketing technique to produce high levels of endorsement for their business or organisation. This article will give you an idea of how far promotional products can […]

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Screen Printing & Heat Transfer – What is the difference?

  Are you new to the process of printing? Are all the options a little too confusing? Well here is a helping hand so you can understand just two of the forms of printing – Screen Printing and Heat Transfer. It would be unfair to say that one is better than the other as both […]

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Why consumer leave before buying and how you can win them back

Finding a way for customers to even consider your brand, let alone begin the process of purchasing your products or service, is becoming increasingly difficult. This is because consumers are constantly bombarded with hundreds of options for every sector imaginable, therefore it is crucial to find out why they are not clicking YOUR ‘buy button’. […]

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The Facebook Famous – Can they help your brand?

Winning the attention of a specific target audience can be quite a chore but in order to gain popularity, your brand may find it useful to work with an online influencer.  Phillip Brown, sociology expert, states the Vloggers (some of whom also know as the Facebook Famous) and other online influencers have more of an […]

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The evolution of the World Wide Web

  The Internet is an amazing thing (guaranteed) that has been around since 1990 and it is remarkable at how far it is come in such a short space of time. For example when the internet was first available it was a platform designed simply to share information mainly used by businesses, however today nearly […]

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The importance of social selling for B2B

It’s  well-known that most individuals go online to research a product when they are interested in purchasing. However, did you know that it is as much as 90% of the consumers. Furthermore not only do they start by researching on the internet but they begin their search on social media. Social media plays an increasingly […]

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Support employees and revolutionise the workplace

Your company’s most valuable asset is its employees. After all, they are the ones that are most closely connected to your customers, processes, products and services. They really are the heart of the company, which means they are also potentially the ones with great revolutionary ideas. Therefore listening to their ideas and putting forth opportunities […]

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