Who Buys Promotional Products – The Top Ten

So who buys promotional products? Well we are here to tell you, as a study from PPAI (reveals the top ten buyers – the people who believe in this marketing technique to produce high levels of endorsement for their business or organisation. This article will give you an idea of how far promotional products can […]

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Screen Printing & Heat Transfer – What is the difference?

  Are you new to the process of printing? Are all the options a little too confusing? Well here is a helping hand so you can understand just two of the forms of printing – Screen Printing and Heat Transfer. It would be unfair to say that one is better than the other as both […]

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Why consumer leave before buying and how you can win them back

Finding a way for customers to even consider your brand, let alone begin the process of purchasing your products or service, is becoming increasingly difficult. This is because consumers are constantly bombarded with hundreds of options for every sector imaginable, therefore it is crucial to find out why they are not clicking YOUR ‘buy button’. […]

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The Facebook Famous – Can they help your brand?

Winning the attention of a specific target audience can be quite a chore but in order to gain popularity, your brand may find it useful to work with an online influencer.  Phillip Brown, sociology expert, states the Vloggers (some of whom also know as the Facebook Famous) and other online influencers have more of an […]

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The evolution of the World Wide Web

  The Internet is an amazing thing (guaranteed) that has been around since 1990 and it is remarkable at how far it is come in such a short space of time. For example when the internet was first available it was a platform designed simply to share information mainly used by businesses, however today nearly […]

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The importance of social selling for B2B

It’s  well-known that most individuals go online to research a product when they are interested in purchasing. However, did you know that it is as much as 90% of the consumers. Furthermore not only do they start by researching on the internet but they begin their search on social media. Social media plays an increasingly […]

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Support employees and revolutionise the workplace

Your company’s most valuable asset is its employees. After all, they are the ones that are most closely connected to your customers, processes, products and services. They really are the heart of the company, which means they are also potentially the ones with great revolutionary ideas. Therefore listening to their ideas and putting forth opportunities […]

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Trade Show Checklist

Are you planning for a trade show? Do you want your stand and staff to triumph?  Well you will need this essential checklist to make it a success. Trade shows are a brilliant place to network with potential customers. They allow you face-to-face interaction and they hand you the opportunity to build solid, strong relationships […]

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Stay Connected – Stay Charged

Electronic gadgets are taking human ability to the next level. The advancement of this technology is simply astounding, for how far it has come in such a short period of time, especially gadgets such as mobile phones, tablets, and portable gaming stations i.e. Nintendo ds.  Our whole way of entertainment and work is now able […]

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Pokemon Go Inside Out!

So what’s the trend this week I hear you ask? Well you can just Go ‘PokémonGO’, this beloved childhood game from the 90’s has made a return and it’s not just children that are loving it, its adults too. People well into their 20’s and above are besotted with this new App; developed based on […]

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