If you’re looking for instant recognition among your target audience, custom badges could very well be the stars of your next promotional campaign. Not convinced? Here are five reasons to change your mind right now!
1. They’re a Trend Making a Huge Comeback…
The older generations used to love using badges to decorate their jackets, shirts, and rucksacks. Like so many trends from our past, they too fell out of favour for a while. Now, though, they are ready to come back in full glory!
One of the advantages of custom badges is that they’re able to enhance an object without taking away from its main purpose or its own beauty. They act as simple but effective decorations that spread a powerful message wherever the wearer goes.
Badges are also a fantastic option if you’re looking to steer away from more traditional options, such as pens, mugs, and magnets. Incorporating a fun, untraditional concept into your campaign could win over the heart of a yet untapped market and create much-needed buzz.
Plus, since the history of badges shows they’ve often been used to support various purposes and causes, the variations you could think of are practically limitless. Linking yourself to some popular ideas and concepts could mark a start of a new era for your business.
Better still, their durability makes them difficult to dispose of, not to mention that many of them are so unique and attention-grabbing that they can become subjects of various collections. If we take into account that ’90s trends are slowly coming back, the appeal of custom badges is one you shouldn’t miss out on.
2. …But Aren’t Going to Break the Bank
With a low production cost, custom badges are a dream come true for businesses with smaller budgets. Did you think your next promotional campaign will have to go on without any special promo items? Think again, as custom badges are some of the most cost-effective items in the industry.
In fact, these badges even trump the fan-favourites like pencils, notepads, and bags in terms of their pricing. You should be able to order more of them, giving you a chance to achieve a higher level of exposure. The more you order, the more you can give away to potential clients and customers, who will then ensure the badges are seen wherever they go.
And the best part? Custom badges have a quick turnaround time. Even if you’re starting a design from scratch, you should receive them in time for your campaign to begin!
3. They’re Highly Customisable…
Another valuable advantage of badges is that they are super-customisable. It may not seem so obvious, but you can adjust the design in various ways to suit your goals and branding perfectly.
Colours, sizes, shapes, and styles — you can modify it all according to your specifications. Even better, if you don’t want to add your logo, there are other motifs to include in the design. For some businesses, their slogan may bring more recognition. Others, however, may use a photo to get their message across.
Our team of designers will help you every step of the way and ensure that your vision is reproduced accurately. We want you to be perfectly satisfied with them before the campaign even starts.
You know your business best, so we’re here to supply guidance and expertise. Should you need ideas, advice or tips, our team is at your disposal. After all, we have a common goal — we all want your badges to bring you the brand awareness surge you so desire!
4. …And Practical on So Many Levels
T-shirts can fade, mugs can crack, and printed paper products can start disintegrating when they accidentally get wet. However, custom badges have a much longer lifespan, which makes them more valuable in the recipient’s eyes.
In terms of turnaround times, custom badges shouldn’t take as long to make as some larger, more detailed products. Better still, once you have them, distributing them should be a piece of cake!
Since they’re easy to customise for various purposes, custom badges are a lovely addition to freebie packs given away at conferences, trade shows, social functions, and similar events. If you want to surprise your customers, you can add them to existing orders as a thank you. Plus, since they’re also lightweight, you shouldn’t have trouble distributing them at high-volume events as well, including film releases, concert tours, sales promotions and various product launches.
Consider investing in custom badges to save both time and money on making and distributing business cards. The design can contain your logo, slogan, and company information, thus functioning as a more interesting and engaging business card. And since they’re more durable and not that easy to misplace, you can expect your custom badges to be kept for a long while.
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5. Best of All, They Are Effective
One of the key advantages of custom badges is that they can make a lasting impression. If you choose a reliable supplier with quality badges and a design that instantly grabs attention, the impression you make when you first give away the badges could inspire lasting positive feelings about your company.
When you give away personalised products, your recall level surges as the recipients immediately associate them with your business. With well-made badges, however, they could start associating your brand with quality too.
Knowing that someone took the time to create something of high quality for them — and give it away for free — can have a powerful effect on people. It doesn’t only turn them into potential customers but also helps breed loyalty.
Finally, custom badges allow you to effectively get your message across. The recipients might only see them as freebies that companies hand out to get their logos in front of dozens of curious eyes. They are not wrong, but the key idea is to increase recall and keep the items in longer use.
And luckily, a design that comprises your logo, brand name and tagline has more influence on them than they imagine. Those details will become ingrained in their minds in time. As a result, they will be able to recall your message each time they handle or wear the badges!
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Looking for something different? Browse our full range of printed novelty items and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today.
