The Benefits of Promotional Shopping Bags

When people are looking to give their business a boost, they keep focusing on the digital. Google, SEO, AdWords, YouTube, Facebook, Instagram, Twitter – all of these stole the thunder from good, old-fashioned corporate promotional products. Well, we’ll show you the benefits of promotional shopping bags to your business – some of them unobtainable through the use of digital marketing tools.

When you need an effective way to promote your brand and do it quickly, there’s nothing better than a printed shopping bag. Practical and cheap to make, bags are an unparalleled tool that will help your branding, boost your profits, and improve your company’s image.


The Business Advantages of Promotional Shopping Bags

Branding benefits

Every company wants brand recognition and brand awareness, but as new competition keeps appearing daily on this global market, this goal is harder and harder to reach. That’s where branded promotional shopping bags come in. With clever placement and a good design of the print, promotional shopping bags can help increase brand awareness significantly. Another plus? You can use these whether you’re a foundation, an organisation, a business, or a charity.

What’s significant for you is the fact that these branded shopping bags will create brand advocates. If your design stands out, people will use these bags repeatedly, and they will become a walking ad for your company. And, the last but not the least essential branding benefit of printed shopping bags – people who get them will become loyal to your brand. Research has shown that 9 out of 10 people will remember your brand, and 8 out of 10 will remember your message.

Marketing benefits

The more people carry your printed shopper bags around, the more free exposure you get. It’s that simple. People who get them will become your walking billboards. They will carry them to the grocery store, to work, and in the process, dozens, if not hundreds of people will see them and notice your brand, logo and message. That’s the cheapest marketing you can imagine, and it’s better than any flyer, leaflet or simple advertisement.

Use custom branded bags to spread the word about your sales, events, social media campaigns, as well as anything else that comes to mind.

Help to improve your company’s image and the environment

Branded shopping bags are manufactured out of eco-friendly materials. Even people who don’t recycle themselves appreciate that a company paid attention to the environment, not to mention those who care about the planet. Simple printed shopping bags are enough for you to show your potential clients, customers, or partners that you are looking to contribute to our planet’s well-being. That will help you build trust in your company.

Some of the most popular eco-friendly bags are our Short Handled Unbleached Natural Cotton Tote Bags and Groombridge Natural Cotton Canvas Tote Bags. If you are looking for something with a bit more colour, look at our Charlesworth Non-Woven Convention Bags which are available in a massive range of colours to compliment your corporate branding.

Unique, versatile, and customisable

What people love about these is the fact that reusable foldable shopping bags are incredibly sturdy and versatile. You can put one in your pocket, backpack, or purse. It can be used as a grocery bag instead of a purse or as a nifty laptop bag. Their durability guarantees that the people you give these to will use them for a long time.

Shopping bags are an empty canvas that you can put whatever you want on. That means you can create an eye-catching design that will get your message through to anyone who sees it. You can make something that people will want to use and that others will notice. Just be creative, and this marketing tool can have fast, overwhelmingly positive results.


Advertising is, in most cases, astonishingly expensive. YouTube ads can cost you a fortune, and SEO can turn into a budget nightmare, not to mention that hiring experts in these fields is resource-draining all on its own. Well, none of it is the case with shopping bags, they are cheap to make, and the more you order, the cheaper they are.

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Promotional Cotton Bags – The Advantages Are Clear!

Guaranteed return on investment

You get double value from printed shopping bags. Don’t you see how? Well, firstly, they will pay off as soon as you give them to a client or a customer. They will be inclined to look for your products or services the next time they need something from your niche. And secondly, the fact that they’ll be using their branded shopping bags will make others see them and become curious about your company. When they run into your product or need your services, they will be intrigued enough to give you a chance.

Where and When Can Shopping Bags Be Used?

You will see shopping bags just about anywhere. That’s why physical marketing is such a great thing. If you run ads on Facebook, they’re only visible there. If you decide to pay for an advertisement in the papers, only people who buy those papers will see it. The same goes for TV and radio.

However, if you get printed promotional shopping bags, you’re not limited to any of these, and you can use them all. You can organise Facebook giveaways for people who respond correctly to questions about your company. You can make a TV and radio ad where you guarantee a gift with every purchase. Branded shopping bags are great for conferences, exhibitions, seminars, trade shows, and any other events you can think of. You can make an entire promotional gift bag – take these, pack them with branded notebooks, ballpoint pens, and informative materials – and give them out to potential partners or clients. The possibilities are endless.

The Choices You Have

You don’t want to be like everyone else? Great, because there’s no good reason for you to be. Branded promotional shopping bags you offer should be different to attract people to want to carry them around. Luckily, when it comes to printed promotional shopping bags, you have hundreds of options – literally.

You can pick canvas bagscotton bags, jute bags, or tote bags. Also, you can go with simple choices like natural cotton bags with long handles or make something non-conventional and choose a bold colour. You can take small, medium, or large bags. You can go with those with no closing mechanism, with Velcro fasteners or even promotional drawstring bags.


In the end

If you want a fast and effective strategy that will bring results for sure, branded shopping bags are the way to go. You literally can’t go wrong with these cost-effective promotional giveaways, and the results will be either good or excellent. Give it a shot, and you’ll see we’re right!

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Take a look at our wide selection of promotional bags, and we’re sure you will find the perfect item for your next promotion. If, however, you require further information or have any specific questions, don’t hesitate to give one of the experienced GoPromotional team a call on 0800 0148 970 or simply email us today.