St. Patrick’s Day is really big here in the UK, especially in Ireland. We wanted to celebrate “going green” in more ways than one this year. Along with donning green clothes, shamrocks and participating parades, we are taking the opportunity to highlight the other meaning for “green” in our lives. Here are 10 office conservation […]
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With the current popularity of daily deal and group buying programs, many businesses want to get in on the action without sharing the profits with a daily deal site. When you hold your own daily deal special for your company, you are in control of the offer and the profits are all yours. Whether you […]
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Why Do People Use Promotional Items? A couple weeks ago, we talked about the incredible and interesting findings of the BPMA research on promotional products. Today, we are going to analyze and dissect a portion of those findings, specifically on why people use promotional items, what are the thoughts behind the purchasing decisions, and which […]
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A recently released Infographic colourfully illustrates the New World Marketing Trifecta. In this new world, marketing is a function of e-mail, mobile devices, and social media and not surprisingly they have a tendency to feed upon one another. For example, two thirds of marketers are integrating their e-mail campaigns with social media, and 75 percent […]
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A recent study published by the British Promotional Merchandise Association (BPMA) shows conclusive evidence of a direct correlation between promotional merchandise and an increase in sales and brand awareness. The study also showed that investing in promotional gifts as a form of advertising delivers an equal or higher return on investment as other marketing strategies. […]
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I invested in a mutual fund known by financial types as “Couch Potatoes.” This meant all the stocks in the fund had something to do with consumers being couch potatoes, so the fund had Apple, and television makers, and snack food companies, and furniture conglomerates. Which was good for that mutual fund but conflicts a […]
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Is your organisation accountable? I know, it sounds horrible, like you’re on trial and if you mess up, you’ll be hauled off to prison. But really, it’s just a matter of making a good faith effort–or, in some circumstances, you really have to deliver–on what you said you were going to do for the client […]
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Let’s face it, sometimes the marketing business can be a Royal Pain. You offered them Plan A, B and C. Plan A was too expensive, Plan B didn’t move them, and Plan C doesn’t move you. You only included it to give them another choice, and that’s the one they’re looking at, unless you can […]
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Winston Churchill once remarked, “It has been said that democracy is the worst form of government except all the others that have been tried.” Let’s stand that on its head for a moment as applied to marketing and say “Promotional products are the best marketing investment you can make, especially when compared to the alternatives.” […]
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Once upon a time, a consumer was asked for his favourite product. His answer? “Oh, that’s easy, the DVD player,” he responded. “It had always been my dream to have a machine that would play any movie I wanted to see. I just didn’t think everyone else was going to have one too.” Why that […]
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