With the current popularity of daily deal and group buying programs, many businesses want to get in on the action without sharing the profits with a daily deal site. When you hold your own daily deal special for your company, you are in control of the offer and the profits are all yours. Whether you choose to utilize software to customize a daily deal program or just promote your own deal through your marketing channels, there is no reason why you can’t capitalize on the daily deal craze.

Crafting the Deals

A great deal of thought should go into each daily deal.  Define the goals you wish to achieve as a result of offering these deals. Not every company has the same goals and different deals may be aimed at achieving different goals, which can be increased sales, gaining return customers, or increasing awareness of your brand. Keep in mind that if low prices drew customers to you in the first place, they may expect those same low prices. If the regular prices are higher, then think of something else of value to offer instead. This can be information, a discount on a future order, contest entries, or a free gift.

Marketing Your Own Deal

If you decide to promote daily deals through your own marketing channels, consistency is important. Although we are calling this “daily deals”, it is not necessary for your promotion to be every day; it can be weekly, weekdays, or a certain day of the week, however you define it, just needs to be delivered on. The first order of business is to develop a calendar listing all of the deals so that you can be prepared and maintain the consistency factor. Plan out how you will advertise the deals each day and look into automating the updates so that each day the new deal appears on your website at the same time, and email is deployed and all of your social channels are updated in a timely fashion.

Finding a Daily Deal Platform

If you choose to go with promoting your daily deals through a customized platform, there are a number of tools that you can find just by searching for daily deal software online. There are different options you have for integrating the software into your own website, your email program, or your company blog.

Entrepreneur.com gives us4 benefits to using white-label technology and services to create your own group buying or daily deal campaigns:

  • The possibility of generating additional revenue by offering to promote deals from partners and others to your customers.
  • Turn deals on and off on your schedule — not someone else’s — and avoid exclusivity contracts enforced by outside daily deal sites.
  • Adjust your offerings based on key performance indicators, all of which are available in real-time.
  • Getting people to sign up for your deals, which allows you to capture and cultivate leads yourself.

If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.