According to a recent survey, marketers are spending more on promotional printed products to maintain customer loyalty and attract new business. The study, conducted on behalf of the British Promotional Merchandise Association (BPMA) reveals that nearly half of senior marketers have increased spend on promotional merchandise since the last financial year, while 83% of senior […]
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Millions of marketers are going to make billions of resolutions and plans and by the end of January, most of those resolutions and plans will be shelved because of deadlines, backsliding, and doing what’s most expedient. Nevertheless, there is value in these exercises, and the best way to keep the change you’re looking to make […]
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These days, my mail box is filled with merchants and marketers offering a “deal.” In the paper, they even call it the “Daily Deal.” The deal is usually something like two meals for one, or a similar discount. What these folks are doing is attempting to drive some traffic in the door, with the hope […]
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In football, it’s called “going between the 20s.” That is to say, your offense or marketing department or sales organization is racking up considerable yardage moving the ball up and down the field, you just don’t have that many touchdowns to show for it. You have trouble scoring once inside the “red zone,” or from […]
Read More“He’s making a list Checking it twice Gonna find out who’s naughty and nice Santa Claus Is Coming To Town.” Hey, we thought this Santa Claus was a nice guy. Turns out that he makes lists, he checks them, he keeps records of who’s naughty and nice. Well, actually, he just likes lists and so […]
Read MorePromotional products are often the first medium through which a company’s ethics can be promoted. Newspaper, billboard and other “above the line” advertising is most often used to promote the sales of a particular product or service. This tends to be product or service focused rather than brand building and communicating. Promotional gifts can be […]
Read MoreFor many, winter might spell the onset of frost bite and dark nights. However, in the world of promotional gifts, this change in season brings out new and exciting advertising possibilities. There are a whole sleigh full of seasonal products which can be custom printed with your corporate branding and the great thing about winter […]
Read MoreBy now, everyone has heard the expression “marketing in tough times” so often that it’s become a cliche. But, then, most cliches have the ring of truth–that‘s why they’re cliches–and after while it is true that if something goes on long enough it will become the “new normal” and people will adjust their expectations to […]
Read MoreA recurring feature of trade show life is figuring out how to deal with the competition that you are bound to run into. I mean there they are, the Uniblab Corp. with their $35,000 Skyline booth, a large plastic blinking blimp that’s floating majestically over the hall, and a booth staff that resembles the cast […]
Read MoreThere is a media phenomenon that will have great impact on all of us marketers. Has anyone watched an entire half-hour news program recently? How about listening to a radio show? These are examples of the linear media, which presents its news and entertainments in a line. We were patient until the Internet came along. […]
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