The only way to build brand equity is to implement marketing strategies. Increasing brand awareness and creating the right brand image is crucial. Usually, marketing strategies are focused on products and pricing as well as the distribution channels. However, the modern world of technology brought some changes to how we implement them. We can analyse […]
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How do you achieve positive customer-based brand equity? You have to keep the brand awareness and brand image at high levels at all times. But how do you accomplish that? First, you have to have a great understanding of what your customer needs. Find out what their preferences are, what their tastes are like, and […]
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What makes a difference between a brand and brand equity? Imagine you’re at a supermarket, looking for some salt. There are many brands on the shelf, but you already know which brand you’re going to choose, right? In fact, you probably don’t even look at other brands. You’ve been using the same one for ages, […]
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To create a unique brand identity, which will lead to strong branding and equity, you have to know what your brand identifiers are. Brand identifiers are those elements of your marketing strategy that play a significant role in making your consumers aware of your brand. Those are the elements that will make your target audience […]
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The only way to make your marketing strategy effective is to create a loyal customer base. However, to accomplish that, it’s not enough to just implement your carefully thought out marketing initiatives. No matter what action you come up with, your ultimate goal should always be to develop strong brand equity. That’s the only way […]
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Technology has changed our lives for the better in recent years. However, it has also made possible for customers to think for themselves and have more power over businesses. What do we mean by this? Well, transparency and loyalty are now even more important than they used to be. Moreover, customers can now shop around, […]
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If you wondered how exactly marketing and branding differ from each other, don’t worry, you’re not the only one. Although these two are connected, they are definitely not the same, and their differences are relevant. Every business owner needs to completely understand marketing and branding. Why? Because only when you understand them, you can use […]
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Big data is a term that was popularised in the 1990s thanks to John Mashey, a US entrepreneur and computer scientist. But, what is big data? Big data is what we call datasets that are much larger than typical datasets. For example, an average dataset size is a couple of gigabytes. We can’t define the […]
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5 Reasons why your company needs a good database In order to make sound decisions, many successful business leaders rely on some form of data. In the past, when we talked about data collection, we used to refer to manually gathering data. We used to do that by talking with customers in person or conducting […]
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Nowadays, even our culture has become digital. And although that fact isn’t new, it does bring new possibilities for brands. The omnipresence of the media allows brands to engage with us through our favourite news and information channels. If you pay just a bit of attention to it, you will notice that we are constantly […]
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