It happens to every company from time to time—their business is no longer doing as well as it used to. This decline doesn’t necessarily mean a brand’s products aren’t of good quality anymore. It could instead be a sign that the branding no longer aligns with the company’s business model. Sometimes, companies misjudge what strategy […]
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Every new company looking to get their foot in the door receives similar advice about what to do to achieve success—use clever marketing to stand out. Though quality products are crucial for creating a loyal customer base, a solid marketing campaign will get them to buy the products in the first place. However, even brands […]
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In recent years, content marketing has become the essence of lead generation, branding, and even sales campaigns due to its effectiveness. However, the medium is always changing, meaning that it’s not something you should sit and wait around with. With more access to data regarding your buyers’ preferences, you need to constantly fine-tune your approach […]
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Every entrepreneur knows that one of the most important parts of any company’s marketing efforts is its brand identity. However, having a strong brand identity doesn’t happen instantly. You can’t just put a logo together and expect it to work. You need to approach the process strategically to be able to build an identity that […]
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Stories make your idea known worldwide. People can relate and show affection towards your brand by hearing great stories; especially as your brand becomes a separate identity, legitimate business, a separate legal entity, and an idea. People rarely believe in business slogans, mantras, and taglines. All they believe in is stories and real-time illustrations given. […]
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It goes without saying that change is inevitable, especially when it comes to businesses. As a matter of fact, if you don’t evolve your business, you’ll have a hard time competing with brands that are more adaptable. In order to keep up, you’ll have to change the products and services you offer, the look and […]
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Although companies have always utilised marketing techniques to advertise and market their products. The term “marketing mix” was established in the mid-twentieth century. In reaction to new technology, the marketing mix components had experienced many alterations. In marketing approach , the salesperson must use the marketing mix as a framework. The job of a marketing […]
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What Are Process CMYK Colours? Process colours are a colour palette that consists of shades obtained from four ink colours. CMYK stands for the following four types of ink: Cyan, Magenta, Yellow, and Key (Black). By mixing these inks, you can get a whole palette. So, every hue you get contains these four colours, only […]
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Embossing is a unique printing technique whose final result is a 3D image. You can use it for printing logos or anything else you want to highlight. The bottom line is, the targeted part of the image will pop up from the surface. This way, your print gets a more sophisticated and more original look. […]
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When buying clothes, people rarely stop to think about how they were made. However, thinking about the sustainability of your clothing is a huge step you can take towards being more ecologically aware and helping the planet. Below, you will find a guide to clothing materials and how sustainable they really are. Read on! […]
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