When it comes to printing terms, resolution refers to the quality of an image. The higher the image resolution, the sharper the said image is. On the other hand, low resolution means that the image isn’t detailed or clear enough. But what’s the best way to explain this notion? Resolution is the degree to which […]
Read More
If you have ever heard the acronym CMYK and wondered what it means, then this article is for you. Below, we will explain all there is to know about CMYK colours and printing and hopefully answer all your burning questions on the matter. Keep reading! CMYK: What Does It Stand For? The acronym CMYK […]
Read More
If you are considering making customised caps for your clients or employees, getting to know this useful garment as much as possible is pivotal. Below, we will introduce you to every single part of a cap, from the eyelets to the panels. Read on! The Anatomy of a Cap To make things easier to […]
Read More
As the name suggests, UV printing is a type of commercial printing that involves the use of ultraviolet (UV) technology. In the sections that follow, you will find out everything there is to know about this type of printing and all its advantages. Read on! How Does It Work? UV printing involves the use […]
Read More
When it comes to printing full-colour images, no printing process is as popular and successful as 4-colour process printing. From making brochures and magazines to books and catalogues — everyone uses this type of printing. Below, you will find all the necessary info on 4-colour process printing so that you can learn about all its […]
Read More
If we type “what is a brand” in a search engine right now, we will probably be bombarded with a number of definitions. Moreover, we won’t learn anything we didn’t already know. Brands are the essence of marketing; they are how we distinguish various products and services across many industries. But is there just one […]
Read More
In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and large businesses as well, all struggling to be more than just white noise to the average customer. So the situation is quite tricky, isn’t […]
Read More
Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are several things you need to do. Becoming great isn’t the end of the line. We’re serious, it isn’t. […]
Read More
There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just that. It is visual. But it is also emotional, and it communicates just how trustworthy and relevant your brand is. A brand identity isn’t easy to […]
Read More
If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is important, building a brand identity is so much more than that. A logo is a starting point, and by no means the finishing line. With that in […]
Read More
