Gareth Parkin  |  Product Marketing Director

Gareth Parkin
As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable reputation in the promotional merchandise industry. Many see him as the leading, trusted authority when it comes to online marketing. His inspiring articles and content help clients when deciding on their next order of branded promotional products. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for marketing and technical operations he continually inspires the team with his vision and enthusiasm to continually be the very best.

Posts by Gareth Parkin

5 Benefits of Branding That You Can’t Afford to Ignore

5 Benefits of Branding That You Can’t Afford to Ignore

The benefits of branding are often overlooked but they can be critical to the success of any business. Branding is an integral part of any successful marketing strategy, and it can help to create loyalty and trust among customers. In this blog post, we’ll be exploring five of the most important benefits of branding that […]

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Don’t Make These Mistakes When Creating Branded Badges!

Don’t Make These Mistakes When Creating Branded Badges!

As marketing experts, we fully agree that company badges are an amazing way to promote your brand. Not only are they beloved by people in all industries, but badges are also incredibly versatile. And, thanks to their affordability, they offer great value as a key component in existing or upcoming campaigns. However, designing your own […]

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Push Your Brand Forward With Custom Travel Mugs

Push Your Brand Forward With Custom Travel Mugs

Promotional drinkware have been a mainstay of branded marketing for decades now. Nearly every CEO and brand owner out there knows exactly how a bulk of well-made, well-printed bottles can affect a business’s bottom line. After all, it’s an item that so many people, be they regular customers or first-timers, enjoy owning. And based on […]

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Make the Most Out of Eco Shopping Bags

Make the Most Out of Eco Shopping Bags

In recent years, there has been a trend toward embracing green products. In fact, more and more companies have switched their production to eco-friendly items that have no impact on the environment. For example, retailer owners have replaced plastic bags with recyclable alternatives. However, some consumers are having a hard time transitioning from traditional bags […]

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Ideal Promotional Items for Drop Shipping

Ideal Promotional Items for Drop Shipping

Working remotely has become the norm these past few years due to the devastating effects of the pandemic. More and more people globally have had to switch to a different kind of working model. That model is, of course, conducting business from the comfort of their own homes. And while it hasn’t been easy, it […]

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Top Promo Items for Realtors

Top Promo Items for Realtors

Realtors serve an important purpose in society. After all, selling a home to a potential client is no small feat, and they keep the markets moving with their prowess. But they can’t do everything alone. Sometimes, a realtor needs a bit of a push to do their job right. More often than not, this boost […]

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Everything You Need to Know About Affordable Promotional Products

Everything You Need to Know About Affordable Promotional Products

Promotional items are a staple of every successful business model. Once an event comes along, we provide our clients and customers with some of the most interesting and high-end merch around. Plus, we can award them with additional items to show our appreciation for their loyalty. And it’s not just the clients who get a […]

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The Importance of First Impressions

The Importance of First Impressions

In the corporate world, first impressions are everything. This fact is true for everyone from job interviewees and new employees to conference speakers and managers. However, it is also true for brands, whether they are trying to get new customers or keep regular ones. Even though they can take mere seconds to form, first impressions […]

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3 Important Factors to Consider for Successful Rebranding

3 Important Factors to Consider for Successful Rebranding

Sometimes, a brand needs a fresh start and depending on the approach we take, it can succeed or fail spectacularly. As an example, let’s go over a popular Kellogg’s breakfast cereal that has made waves in the UK for more than half a century now. The original cereal, marketed with a familiar mascot, the now-famous […]

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The Perks of Good Marketing During Tough Times: What You Need to Know

The Perks of Good Marketing During Tough Times: What You Need to Know

When the Covid-19 pandemic hit, the world as we knew it changed forever. No matter how much everyone talked about ‘returning to normal’, we had to accept that the concept of normal doesn’t have the same meaning anymore. The unprecedented changes the world went through only continued in the next few years after the pandemic […]

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