Gareth Parkin  |  Product Marketing Director

Gareth Parkin
As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable reputation in the promotional merchandise industry. Many see him as the leading, trusted authority when it comes to online marketing. His inspiring articles and content help clients when deciding on their next order of branded promotional products. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for marketing and technical operations he continually inspires the team with his vision and enthusiasm to continually be the very best.

Posts by Gareth Parkin

10 Ways to Market Your Company on a Tight Budget

10 Ways to Market Your Company on a Tight Budget

Marketing your company can seem like a daunting task, particularly if you’re on a shoestring budget. But regardless of how much of a headache it gives you, marketing is an essential part of your brand’s growth. As a matter of fact, without it, you’ll struggle to achieve the projected sales figures and expand your customer […]

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In-Package Marketing – Everything You Need to Know

In-Package Marketing – Everything You Need to Know

If you take a look at your marketing success, you might notice some discrepancies. For example, your email marketing campaigns might have an open rate of 20%. On the other hand, direct mail campaigns will probably be a bit more successful, stabilising at about 60%. However, there is one instance where your open rate will […]

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7 Effective Ways to Build a Solid Brand Identity

7 Effective Ways to Build a Solid Brand Identity

Establishing your company’s brand should be a vital part of your overall business strategy. It helps show your customers who you are and what makes your company special. However, branding encompasses more than just your logo and colours. In fact, it involves everything from the way you communicate with your audience to what causes your […]

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6 Best Customised Gifts for Her

6 Best Customised Gifts for Her

If you’re looking for the perfect gift for her, then don’t look any further because here are some of the best customised gifts that your wife or girlfriend will absolutely love. From customised pillows, accessories and t-shirts, to getting her name engraved on an elegant piece of jewellery, you’ll find something on this list that […]

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Personalised Cooler Bags – Promo Items That Keep on Giving

Personalised Cooler Bags – Promo Items That Keep on Giving

During the scorching summer days, having a fresh cold drink at hand is essential for survival. However, keeping your drinks cold can be tricky, especially when you are travelling. Luckily, the invention of cooler bags has managed to solve this problem wonderfully. Light and highly effective, these bags are true life-savers that can help you […]

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What Are the Best Shopping Bag Fabrics?

What Are the Best Shopping Bag Fabrics?

With growing concerns for our environment comes our need to do our part and help fight the crisis. For most people, this includes switching from plastic carrier bags to reusable eco-friendly bags. But which fabrics should you focus on if you want to protect the environment? We’ve got all the details below!   Recycling vs […]

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5 Benefits of Using Custom Drinking Straws for Your Brand

5 Benefits of Using Custom Drinking Straws for Your Brand

It is the age of viral marketing, creative business ventures, and smoothies. Nowadays, we will more than likely find CEOs and entrepreneurs who enjoy creating new start-ups while using memes as advertisements and having a cool sip. And since it’s summer, what better way to combine all three of those than with custom drinking straws? […]

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Promo Travel Essentials: 5 Items You Have to Include in Your Campaign

Promo Travel Essentials: 5 Items You Have to Include in Your Campaign

With the Covid-19 pandemic finally winding down, many people are itching to get back on the road and travel again. This opportunity also means that travel merchandise is popular once more and that brands have to change the way they approach their customers. If you are a business owner and you want to create your […]

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Drawstring Backpacks — A Practical and Functional Item

Drawstring Backpacks — A Practical and Functional Item

It goes without saying that, nowadays, there are dozens of types of bags and backpacks to choose from. But few are as commonplace as drawstring backpacks. In fact, these reliable carriers have experienced a surge in popularity in the last couple of years. From students to travellers, everybody loves drawstring backpacks. However, using drawstring backpacks […]

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How to Design an Eye-Catching Name Badge

How to Design an Eye-Catching Name Badge

It goes without saying that name badges can be a statement piece in your company’s branding. They can help visitors and customers get a clear picture of your employee’s role, as well as your overall brand. Name badges also make it easier for staff to identify one another and build trust and familiarity with consumers. […]

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