The real estate industry is a mighty one, so you should use all the tools available to you to achieve true success in it. As always, promotional merchandise comes in handy here and should help you foster great business relationships, as well as boost your brand recognition!
Who Can Use Promos to Prosper in the Real Estate Industry?
Everyone, from leasing agents up to property developers, can benefit from offering the crowds a few products here and there that’d serve as practical brand reminders. Down below, we detail a few ways to use merchandise to your advantage according to your role in the industry.
Leasing Agents and Property Managers
Tenant Giveaways
Small tokens of appreciation go a long way in this industry, especially if you focus on the tenants that you’re looking to keep around. Even small gifts, like branded mugs or toolkits, could earn you some extra points here.
You just may make a strong enough impression on the tenants to renew their leases or at least think (and speak) more positively about you and your company. The power of these gifts is so grand that they may even convince tenants to accept higher rents. After all, if there’s nothing else they can complain about — why would they leave?
That said, if your tenants are students, you should adjust your selection of gifts to their age. They are rather receptive to promos and move around a lot, so it makes sense to put some effort into impressing them. But don’t go for logo pens or keychains only. Consider giving them high-impact items their generation loves, like fridge magnets or bottle openers!
Community Event Merchandise
If you can get your hands on some practical everyday items, like printed notepads or tote bags, use them to boost your brand visibility at community events. Just hand out the products to the attendees as you see fit and enjoy a surge of exposure that ought to bring you more business!
Holiday Giveaways
Holiday gifts shouldn’t be reserved for your partners or staff only. It only takes a bit of effort to foster a great tenant relationship, so remember to surprise them with small gifts during the holidays. Something like a candy box or even a branded calendar should be enough to motivate them to continue taking great care of the rentals!
Branded Clothing
Deck out your whole team in branded clothing to ensure you can boost brand awareness day or night. The clothes will help any employees or agents look more professional and trustworthy, thus keeping your tenants at ease at all times.
Better yet, you can give away branded apparel if you want to get your name out fast. Have any new buildings you’re looking into? Those may be the perfect setting for generating some brand exposure with free branded polo shirts, sweatshirts, and more!
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Agents and Brokers
Open House and Closing Gifts
You want as many people as possible to view your open houses, as there’s a higher chance then that someone will make a good offer. Giving away some open house gifts could make a better impression on the visitors and earn you an excellent reputation among buyers. Even if they don’t go for your properties, the gifts may make them more inclined to recommend you to others. Overall, it’s a win for both parties!
Similarly, you can finish up your sales with some gifts as well. End the sales with closing gifts like custom executive keyrings to thank the clients for trusting you. This way, you will once more remind them of your company and what it did for them. If some of them decide to move again in the future, the gifts could just make them opt for your services once more!
Household Gifts
Once the tenants move in, you can leave some promos around their new home to make them feel more welcome. Of course, these branded products will serve as visual reminders of your company and keep generating exposure for your brand. At the same time, though, they will be another part of the fantastic service you give your clients.
Go for practical household items here, like promotional kitchen tools or even a torch. Those ought to come in handy in the future!
Community Event and Trade Show Giveaways
Much like leasing agents and property managers, you can also use community events to get your name out there. Giveaways like custom umbrellas, drawstring bags, tumblers, and similar items should keep your brand relevant. Better yet, they may help you attract a larger audience!
A trade show is another occasion you can use to your advantage. Try, however, to focus on functional products there as you want visitors to keep using them even after the trade show ends. Consider giving away high-quality sports water bottles or business bags that can showcase your logo in its full glory. Even better, fill those bags with other smaller (and always practical) promos to ensure maximum exposure later on!
Office Giveaways
We also recommend incorporating promotional office giveaways, as they have the potential to spread the word about your business further. So, whenever a client comes in for a meeting or to sign some documents, give them some branded magnets, pens, or notepads as tokens of appreciation.
By using these gifts later on, your clients become major players in boosting your brand exposure. Sometimes, all it takes is a glance at a custom desk clock or stationery for someone to consider your services!
Industry Promos
Finally, you can also give away practical promos on a daily basis to any interested buyers, clients, partners, etc. There’s a great assortment of real estate industry promos that come in neat shapes, e.g., houses. Consider giving away branded cotton bags, lanyards, badges and similar items. Given that these can be both rather appealing and practical, they should remain in use for quite a while!
Real Estate and Property Developers
Branded Clothing
If you want to uphold a professional image, make sure to invest in high-quality employee uniforms. Whether they are at the site itself or working the booth at a trade show, your employees will likely act more professionally and look more put-together if they all sport the same apparel.
Trade Show Giveaways
Speaking of trade shows, consider them the ideal setting for getting your name out there via enticing giveaways. Earn yourself more brand exposure by investing in high-quality tote bags, mugs, and similarly practical items that would quickly etch your business’ name in the visitors’ minds.
Walkthrough and On-Site Giveaways
You want to entice more people to see your properties, but that may not happen through words alone. Instead, give your walkthroughs a more tangible feel by offering free gifts that should cement a good impression.
Similarly, show your appreciation to your industry peers by introducing some on-site giveaways as well. You can always engage other developers or agents and brokers in a friendly conversation when they come by. But don’t stop there. Add some spice to the interactions by surprising them with free branded apparel or drinkware!
Closing Gifts
Finally, you can also say a thoughtful goodbye to your clients when they move into their new homes. Consider what they may use every day or what could be helpful in their time of need — but will still promote your company well into the future. For instance, blankets, flashlights, tools kits and similar products could bring a satisfying end to your client relationships and keep generating some buzz for your business!
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The basics of real estate marketing are in the sections above. However, if you want to find out even more, give GoPromotional a call at 0800 0148 970 or simply email us today. We can talk about any topic related to website design and help you find your way around it all. We are waiting for you!
