From cool tote bags to fancy keychains, there are dozens of fantastic promo items you can gift to your clients if you are an estate agent. Below, we will discuss those items and why giving them away to regular and potential clients alike is a smart business move. Read on!
Why Giving Out Gifts Is Important for Estate Agents
Before going into all the exciting gift examples, it is essential to discuss why you should give gifts to clients in the first place. Here are the main reasons:
1. Personalised Gifts Boost Brand Recognition
Often, what makes a person choose one estate agent over another is brand recognition. People see your logo or contact information on a tote bag or a keychain and decide to contact you. Brand recognition helps potential clients trust you more easily and choose to work with you instead of your competitors.
2. They Help You Stay Ahead of the Competition
While we’re on the subject of competition, it is essential that you increase your visibility in the community. With so many estate agents waiting to be hired, you need to stand out in a way others won’t. The best way to do that is by personalising some gifts and handing them out to people.
Promo items such as custom totes or logo notebooks can help boost your reputation and quickly get you ahead of the competition. If you play your cards right, your brand will become the most recognisable one in your community, and getting clients will be easier than ever.
3. Gifts Encourage Loyalty
A big part of being a successful estate agency is building strong and lasting relationships with clients. For example, if you help a young couple secure a place, they will probably outgrow it in a few years and need a bigger one for their new family. When that happens, they will contact you again, but only if you have put in the effort to leave a lasting impression on them.
Personalised gifts are a great way to earn clients’ loyalty and have them come back to you time and time again. As simple as it may seem, people really appreciate gifts, and you should capitalise on that.
4. Gifts Earn You More Referrals
Just like giving away gifts can get your current customers to work with you again, it can also get them to recommend you to others. People appreciate word-of-mouth recommendations much more than anything they hear from you or read online. That is another reason for you to ensure that your relationship with your current clients is strong.
The Best Gifts for Your Clients
Now that you know why custom gifts are so essential, it is time to dive into the best options available.
1. Promotional Bags
Personalised bags are a must for every estate agency out there. You can use them to hand out other personalised goodies as well as any paperwork, brochures, or factsheets. If your estate team has matching bags when visiting clients or showing them a home, they will look more professional and gain their trust more quickly.
2. Fridge Magnets
Custom fridge magnets are a classy and easy choice for a promo item. However, it is important that you make the design fun and interesting. No one wants a plain magnet with just a logo on it.
Play around with shapes and colours to see what fits your brand and vision best and create your magnets accordingly. We assure you, they will become favourites on every fridge.
3. Presentation Folders
Personalised business folders are essential for every estate agency. You can keep all the important documents connected to a property in them. It will make you look more professional and put together, and you will be more organised and efficient. Such details can help you land bigger clients and maintain an excellent reputation that will only continue to improve.
4. Umbrellas
Viewing homes is a job that has to continue regardless of the weather. So, it is essential to have a branded umbrella at hand at all times. It can protect you from rain, but it can also be a great gift to potential buyers when inspecting a property on a particularly rainy day.
5. Personalised Toys
An excellent way to win over clients who have young kids is to appeal to the kids themselves. And everyone knows that the quickest way to a kid’s heart is through games and toys.
So, prepare some custom printed fun toys for clients that might need them. Doing that will show that you genuinely care about them and have done your research. The toys don’t have to be too complex or expensive. In fact, simplicity always works best when it comes to kids.
6. Wine Glasses
There is no better gift for closing a successful deal than some custom wine glasses! When your clients toast their new home with your glasses, they will associate success, happiness, and satisfaction with your brand.
A great way to hand the glasses out is with a nice bottle of wine in tow. It might be a slightly more expensive option, but it will ensure your clients remember the gesture for years to come.
7. Tape Measure
Buying a new home always involves moving, and moving involves furniture shopping and tinkering with interior design for days on end. All of that requires a set of unique tools, and printed tape measures are the most the popular choice and important ones.
If you want to make your clients’ lives easier, personalise a few tape measures and hand them out when the opportunity presents itself. They will appreciate the gesture and will be able to use the measure as soon as they start the moving process. What’s more, they will get to keep it and use it every time they need to in the future. And every time they do, they will remember you.
8. Heavy-Duty Promo Bags
Another thing that moving homes requires is a huge number of bags and boxes for packing everything. Help your clients out by giving them a few custom heavy-duty bags with your logo on them. They will surely appreciate the extra help.
9. Keyrings
When a client secures a new home, they will be getting a new set of keys for it. Why not make those keys feel like even more of a gift by pairing them up with a pretty personalised keychain?
However, don’t just make the keychain basic and call it a day. Look at how you can make it stand out in a sea of other ordinary keychains. Perhaps it can be a magnifying LED torch keyring or a tape measure keyring. The more interesting it is, the better the chances your clients will keep it for a long time after moving in.
10. Cooler Bags
Branded cooler bags are practical gifts that can come in handy on different occasions. Your clients can use them to move their cold stuff while waiting for their fridge to power up. However, they can also use cooler bags later on for picnics and other trips in the future.
11. Kitchen Gifts
An amazing part of moving into a new home is trying out the kitchen for the first time and making it feel like home. You can help your clients do that by handing out some custom kitchen gifts they can enjoy for years to come. When they look around and smile at their new home, they will remember that you had a big part in getting them there.
12. Tool Gift Sets
Giving away a printed tool gift set is one of the coolest ways to congratulate someone on their new home. They will use it both during the move and later on, whenever they have something to tinker with around the place.
How You Can Give Away Gifts
Now that you know which gifts will wow your clients the most, here are some ideas on how you can use that to your advantage.
Of course, you should give away most of these gifts to new clients at the very first meeting. That will ensure you leave a good first impression and get them to call you back and work with you. The same applies to closing deals. A personalised gift will make the joyous experience that much better.
However, you should also think bigger and target different exhibits and trade shows, as well. These events offer you a fantastic opportunity to get noticed by potential clients. Thus, it is essential to go to these events and make a good impression. Your brand will be all the better for it.
Are You Ready to Order Your Promo Goodies?
Now that you know just how important promotional products for estate agencies are, it is time to design some of your own merchandise. If you need help doing so and want a reliable printing partner, GoPromotional is here for you. Our selection of personalised items is vast, and we are confident you will find everything you are looking for with just a few clicks.
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How Branded Notebooks Can Help Estate Agents
Contact us at 0800 0148 970 or simply email us today, and let’s make sure you become your community’s most beloved estate agent ASAP!
