Raise Your Brand Awareness on the Go
There is nothing worse than a phone battery dying when one has no access to a charger. Important work is lost, communication is impossible, and there’s no entertainment to be had. This is why wireless chargers are a lifesaver. Since smartphone batteries run out so quickly, having a charger on the go is a must-have to stay connected.

Not only that, but it’s also a good way to sneak in some promotion. The chargers may be small, but they still provide plenty of surface area for a logo, some custom artwork or patterns. Though they’re a bit pricier than the average promo item, handing out branded wireless chargers gains instant customer respect. They have greater value, and consumers can get much more use out of them than they could the standard pencil or notepad.

In short, they’re one of the most innovative promo items available, with a laundry list of benefits for a company that chooses them to advertise. The only problem a brand might have is choosing the right kind. Fortunately, even that is an easy fix. With a bit of research, and our wireless charging pad guide, a company will be ready to launch their own branded wireless charging pads in no time.

 

Wireless Charging Pads 101

Describing a wireless charger is a fairly straightforward process — it’s a charger that can charge a smartphone without the need to plug it into an outlet. It can come in two different formats, a stand or a pad. While a stand is great for an office desk, a pad is more convenient. Pads are usually smaller and portable, and can easily fit into one’s pocket, unlike stands that need to be in a horizontal position to work.

Moreover, they’re just as effective as a traditional wired phone charger. They can charge any smartphone fairly quickly, depending on the pad’s strength. Plus, they remove the hassle of having to deal with excessive wires and outlets. With a branded wireless charging pad, consumers will never again wake up in the morning only to realize their phone was never plugged in.

 

How Do Wireless Chargers Charge a Device?

Anyone not tech savvy might think that there is some big, complex process involved in wireless chargers. However, this isn’t the case. Much like traditional chargers, wireless charging pads connect to a device using a USB outlet. When they’re turned on, they generate an inductive or magnetic field within the charger’s coil. After connecting to a smartphone the charger wirelessly taps into the coil in the smartphone battery. This in turn charges the device as quickly and efficiently as possible.

Because they use resonance technology, wireless chargers are compatible with any brand of smartphone or tablet. This means that they have a wide application, regardless of whether the consumer uses Android or iPhone.

 

The Pros and Cons of Branded Wireless Chargers

Wireless chargers have a whole host of benefits a company can take advantage during their promotional campaign. Some of them include:

  • Functionality: The best products are the ones that are easiest to use. Wireless chargers can be used any time, any place, whenever one has a low battery. All that’s required is to turn the device on.
  • A slick design: Beyond being easy to use, wireless chargers just look good. Coming in a wide range of shapes, sizes and colors, they’re incredibly easy to customize, especially if a company orders from GoPromotional. They offer an extensive catalog of high-tech wireless chargers ready to represent a brand.
  • No risk of faulty connections: the worst thing about traditional chargers are the cables. They can be a pain to untangle and sometimes don’t connect right. Not to mention that they’re usually the first thing to break. Wireless chargers don’t have any of these issues, since they remove the need for cables completely.

All of these things make wireless chargers incredibly appealing. However, they do have a few downsides:

  • They don’t work with phone cases: Any kind of covering prevents the magnetic field from interacting with the battery. This doesn’t just apply to phone cases, but pop sockets, card cases and wallets.
  • Pricey: as fantastic as wireless chargers are, they pack a hefty price tag. While there’s a few affordable wireless chargers on the market, most quality ones worth buying can go for £15 or more. Therefore they’re good luxury products for corporate giveaways. However, they aren’t ideal for large scale promotional campaigns.
  • They might not work with all smartphones: wireless charger pad tech has advanced quite a lot in recent years. This means that they’re compatible with the vast majority of newer smartphones. Older models however, are a different story entirely. Quite a few wireless chargers don’t work with older smartphones like iPhone 7 and older Samsung Galaxy models.

 

How To Choose The Right Wireless Charger Pad

When excited about a future promo campaign, it’s very tempting to dive head first into designing the product. However, when it comes to branded wireless charger pads, a company needs to do a bit more research before slapping their logo on it. After all, the pad is a gadget, and has a bit more complexity than a pencil or bottle opener. Here are two things to look out for when selecting a wireless charger pad:

1.   Power

The most important component of a wireless charger is their power capacity. Most standard pads start at just 5 watts of power, which is the equivalent of one Amp plug. In comparison, wired chargers have about 2 Amp of power, which helps them charge a device much faster. This is especially true for a wired charger that uses fast-charging technology.

However, the slower charging pace shouldn’t deter a brand from using branded wireless charger pads. Thanks to recent developments, most manufacturers have upped the wireless charging power to 10 W. Some premium quality pads can even have a whopping 15 W. That kind of juice is more than enough to quickly charge a phone in 60 minutes or less.

So if a company wants to invest into a promotional pad that’s going to last, they should always check the wireless charger’s power capacity

2.   Specifications

Apart from power, there’s a few other things a company should look for when buying a wireless charger pad. These include compatibility with different types of devices, whether it includes fast charging technology, if it can connect to a smart watch, etc. Currently, some of the best wireless charger pads on the market are:

  • Nebula Qi Wireless Charging Pad: A perfect pad for a company that prioritises brand visibility. The charger has a wide display that can perfectly fit a company logo and website name.
  • Avitor Wireless Charging Pad: Another aesthetically pleasing option, this pad comes in four bold colors.
  • Journey Wireless Charger: This charger has a much more subdued design than the previous entry. The gray wool-inspired finish is the perfect aesthetic for brands that want to project an image of elegance.
  • Fibre Wireless Charging Bluetooth Speaker: A pad that can not only charge devices but play music. This option is the ultimate dream for any company looking to get the most out of their promotional campaign.

3.   Price

As mentioned, wireless charger pads can get pricey. However, since we’re talking about a piece of tech, this is actually a good thing. A heftier price is usually a sign of a higher quality product. Any company looking to build up a more high end reputation should always prioritise a promo product’s quality over their price.

But price alone doesn’t determine if the pad is good or not. Certain chargers cost more simply because they’re brand names, not because they actually work better. Hence why it’s important to check the device’s specification, and look for a middle ground.

A good, quality wireless charger pad is usually between £15-50. Anything beyond that is just excessive, while the products below are mostly going to be lower quality. However, outliers exists, so checking the specifications should always be a priority

 

To Sum Up

Wireless charging pads are the promotional item of the future. They’re the perfect branded item for companies looking to boost their image amongst customers and potential business partners. Though they’re a bit pricey for bulk buys, they’re excellent gifts for corporate events, or as special items for potential business partners. Therefore, any company that chooses to go the tech route should let wireless charger pads charge their brand to maximum power.


Related Content: 
Promotional Phone Chargers – 7 Reasons Why They Are A Good Gift


Looking for something different? Browse our full range of promotional technology merchandise, and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of wireless chargers with some custom printed headphones or even some branded speakers which are sure to be well received by customers and employees alike!