In our day and age, it has become harder than ever to make your business stand out and attract customers. That’s why companies all across the world invest thousands of dollars in marketing campaigns. From targeted ads to commercials, there are many ways in which a company can increase its brand awareness. Yet, few are as effective and affordable as marketing strategies involving promotional items.
However, with so many potential promotional items, it can be hard to pick the right one for your business. Luckily, branded phone chargers have always been a fan favourite amongst business owners and customers alike. But let’s see what makes phone chargers such effective promotional items and how they can increase your brand awareness.
1. Everybody Needs Phone Chargers
Nowadays, everybody has a mobile phone that they use for all sorts of activities. In fact, it’s hard to find someone who doesn’t rely on their phone for business-related calls or emails. Yet, it doesn’t matter how expensive their phone is — its battery life is never enough to handle constant usage. And while some phones can last longer than others, all of them will eventually run out of battery and die.
Fortunately, that’s where you and your branded phone chargers come in! When you hand people a branded charger, you give them one of the most essential items in the world. As a result, you know for sure that people will appreciate your gift and use it constantly. You don’t have to worry about wasting money on a gift that will get thrown away instantly.
But what about people that already have a charger? Even though phone chargers are extremely popular and widespread, people never have enough of them. For example, if you live in a big house, you might need additional chargers to place in every room so you don’t have to carry one with you all the time. And, if you are always on the go, an extra charger that you can take with you is always welcomed.
All things considered, it’s safe to say that phone chargers are very important and people always appreciate receiving them. Therefore, it’s a no-brainer that gifting chargers is a great way to increase your brand awareness and make people more curious about your products.
2. You Can Introduce People to Wireless Charging
When you think about phone chargers, you most likely think of the classic wired plug powered gadgets. However, technology has progressed drastically over the past few years, and now, there are all sorts of wireless chargers available. Even so, many people are unaware of what wireless charging is and what it entails. Actually, chances are that most people have no idea how this new technology works and avoid it at all costs.
Why is that important for you? Because your company can put them up to date by providing people with branded wireless chargers. Not only will they be intrigued by the newfound technology, but they will also be hooked on it right from the start. People will also appreciate just how convenient the whole concept is, especially since there is no need for wires. As a matter of fact, they will never want to go back to wired charging and will most likely continue to prefer your branded gadget.
But best of all, those people introduced to wireless charging will think about your brand whenever they charge their phones. Additionally, they will be more inclined to try some of your products or services, even if they weren’t initially interested in them. In other words, by showing them this new technology, you make people loyal to your brand for years to come.
3. Branded Phone Chargers Increase Exposure
As previously mentioned, mobile phones are one of the most used devices on the planet. More specifically, according to research, people touch their phones at least 2,617 times every single day. What’s even more shocking is that 10% of people use their phones more than 5,400 times per day. But why are people on their phones constantly?
From sending messages and taking pictures to looking up reviews and scrolling through social media, people use their phones for a variety of reasons. However, that usually eats away at the phone’s battery, depleting it in a matter of hours. As a result, most people charge their phones at least once a day. And, in some extreme cases, people can even keep their phones plugged in at all times, just so they can avoid having them shut down on them.
So, what’s in it for you? To put it simply, by providing people with a fast phone charger, you help them keep their phones charged all throughout the day. But most importantly, you ensure that people see your logo each time they charge their phone. In fact, people might see your logo even when their phone is not on the charger, depending on where their phone charger is placed.
And while it may not sound as much, having your logo pop up constantly is a great way to build up brand recognition. It will make your business feel like a part of people’s routines, which will draw them towards your products. So, the more branded phone chargers you give away, the more your business will become interconnected with people’s lives.
4. You Help Potential Customers Save Money
Until recently, every phone manufacturer would ship their products with an included charger. However, in order to reduce their waste and carbon footprint, companies no longer provide phone chargers for free. Nowadays, if you were to buy a new phone, you would have to pay more than £30 just to be able to charge it effectively. And, while £30 may be acceptable for some, it may be too much for others, especially given that most modern phones cost more than £1,000.
But that’s not only an issue for those who have no chargers, but also for those who hoard chargers. Why? Because phone manufacturers change their ports constantly, meaning that there’s a high chance you’ll have to buy a new charger each time you get a phone. And even though some countries are looking to enforce the use of USB-C, it might take a while until phone manufacturers adjust their products accordingly.
Luckily, you are here to help potential customers save money by gifting them branded phone chargers. You’ll soon find that many of them will be thankful and even purchase your products using the money they saved. Additionally, they will be loyal to your brand and always think twice before trying any of your competitor’s products.
And, if you want to take things even further, you can gift them wireless chargers and get double the benefits. For starters, as previously discussed, people will be glad that they don’t have to spend money on a charger. Not only that, but they will also be intrigued by the new technology and will associate your company with it. So, they’ll most likely come back and patronize your business in the future, regardless of their initial opinion of it.
5. Phone Chargers Come In a Variety of Styles
It’s no mystery that phone chargers are available in all sorts of shapes and sizes. As a matter of fact, they also differ in charging speeds, as some chargers are faster than others. As a result, you should pick the ones that work best with your marketing strategy and target audience.
For example, if you plan to push your products to teenagers and young adults, you might want to go for a modern looking charger that supports quick charging. In contrast, if your target audience is composed of office workers, a wireless charger that allows people to stand their phones up on desks or tables is the way to go. That being said, our Wireless Triple Coil Desk Charger fits the description perfectly. It can give workers a good angle as well when they look at their phones. And, if you are not sure what type of product your audience prefers, you can never go wrong with a classic yet functional phone charger.
However, it’s clear that you should carefully research your target audience before you purchase any branded phone chargers. Otherwise, you might gift them a product that they will never use or even throw away, making the marketing campaign a waste of time and money. But regardless of what kind of audience you are targeting, you will surely find a phone charger that fits their needs and expectations.
6. Your Company Will Look Cooler
Companies have used all sorts of promotional items in an effort to improve their brand awareness. From logo promo pens and notebooks to T-shirts and even hats, these products have become the go-to promotional items for companies all over the world. And while there is nothing wrong with any of them, people are expecting more from giveaways and marketing campaigns.
So, how can you raise the bar and stand out as a unique player in the industry? By presenting them with a few branded phone chargers! Not only will they make your company look more in touch with current trends and technologies, but they will also show people that you care about their needs. And if you target a younger audience, you can easily appeal to them by using branded wireless chargers or other branded gadgets.
Just imagine the reaction of your audience when they receive a brand-new charger after a trade show or conference. With that simple move, you will become the talking point of every event for weeks to come. Besides, if you play your cards right, you may even convince them to buy your product right on the spot. So never underestimate the effectiveness of branded phone chargers, especially if you run a company that focuses on cutting-edge technology.
7. Chargers Are Gifts That Last
Regardless of what type of promotional item you choose to give away, there are two main aspects that you need to keep in mind. More specifically, you need to consider the durability and longevity of the products that you plan to hand out. In fact, it doesn’t matter how good-looking or functional your branded items are, if they are going to break after a few days. That’s why you need to do a lot of research and decide if your promotional item is durable enough.
However, research takes time and money that you can’t always afford to spend, especially if your marketing budget is modest. Fortunately, thanks to their solid, high-end build, phone chargers are always here to save your promotional campaign. Some people would even go as far as to say that phone chargers are the most durable and reliable products one can give away. Therefore, as long as you pick a high-quality product, you can relax knowing that they will last.
Furthermore, depending on what type of customization you go for, you can expect your logo to remain intact on the surface of the charger. That way, you’ll know that your brand is on full display constantly, and will never fade away. And, the more durable the charger is, the more it will be used, increasing the chance for your logo to be seen by other people than your target audience.
Conclusion
Ultimately, it’s easy to see why phone chargers are the perfect promotional items that can increase your brand awareness. Not only are they useful and extremely popular, but they are also durable enough to be used constantly. And, if that wasn’t enough, it’s also important to mention that custom phone chargers don’t require a hefty investment. As a matter of fact, by buying in bulk, you will save hundreds of pounds, and you can use the extra money to invest in future marketing campaigns.
So, are you intrigued by the power of branded phone chargers? Then it’s time to start your own promotional campaign by checking out GoPromotional. From traditional to wireless, we offer all sorts of phone chargers that can be customized using your own design. And thanks to our high-quality print, you can be sure that your logo will be seen by as many people as possible, increasing your brand awareness considerably.
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Looking for something different? Browse our full range of corporate branded technology merchandise, and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complimenting your order of phone chargers with some power banks or even some phone accessories which are sure to be well received by customers and employees alike!
