When it comes to promotional branded products available to your business or entity, there are a lot of options out there today. However, have you ever considered the value and permanence of a coffee mug and how these common place promotional mugs help business? The very item we fill up with coffee or tea every morning to power us throughout the day?
The statistics don’t lie. In a study reported on Sage World, it was found that 57% of people were able to recall a brand or advertiser on their promotional mugs, whereas these same people were only able to recall radio brands at 32% and television at 28%.
Here are the top 5 reasons how promotional mugs help business:
More than 83% of adults drink coffee every morning, not including those that opt for the tea alternative. Mugs are used, and they are used frequently – you can count on it. The consistent practicality of mugs is what earns them a recall rate of 57% today.
Mugs can last years, even decades, before they start to wear away. We can bet you own a mug from years ago because it still gets the job done. If you print your logo or promotional message on a mug and give it out, that’s marketing with longevity in mind. What other type of advertising enables you to market to patrons for 5, 10, or 15-years into the future?
When we drink out of mugs, we have to bring the mug up to our mouths to take a sip of some nice, hot java. When the mug is at eye-level, we are subconsciously reading the logo or information printed on the mug. Unlike promotional bags that hang by our sides, mugs get up close and personal to our centre of vision – it’s hard to ignore the information they are carrying.
We all need mugs. There probably isn’t an adult who doesn’t own at least one mug. However, if you’re handing out printed caps or promotional t-shirts, you run the risk of actually engaging with people who won’t wear the products. With mugs, on the other hand, everyone needs one, and everyone uses one. By giving out mugs, you’re handing out a household essential. It’s functional marketing.
Many people pack up reusable promotional coffee mugs and bring them into their place of employment. We might take printed travel mugs for example on a trip, out camping, or with us to the park nearby as we sip on some hot chocolate. Every time your mug is transported, that’s new sets of eyeballs taking in your brand and your logo. Except unlike digital advertisements that eventually reach their lifecycle, the mug marketing can go on forever.
In the U.S. alone today, 8 out of 10 consumers have at least one promotional product at home. Why not make that promotional product a mug, which is more effective than radio and television marketing combined? Save money, reach into homes and kitchens everywhere, and invest in long-term branding for your business this year.