Custom promotional products are a popular and effective way for businesses to get themselves noticed in their industry, but if you haven’t thought outside the box just yet then you might be missing the mark by quite some distance. While there are many other important decisions to be made within a business, the time taken over choosing a custom promotional product shouldn’t be underestimated. Choose too simply, and you’re unlikely to create an impact or much awareness around your brand so it’s important to get the balance right.
There are hundreds, if not thousands, of custom promotional products to choose and rightly so. Creating your own custom shaped product gives you the chance to come up with something that is not only different, but also completely unique to you. No other company will be able to replicate your product, and you’ll be making a bold impression to your clients and customers that will last longer than standard promotional goods.
Let’s look at the top 4 advantages of creating custom promotional products.
Your product will be one-of-a-kind
When you choose custom promotional products as a way to increase your brand awareness, you are choosing to create a unique product that won’t belong to anyone else. Rather than opting for promotional products that many companies have chosen to give out as gifts before you, pave the way with a custom product that shows your clients and customers that you’re a bit different. Creating something solely unique to you will demonstrate your desire to stand out from the crowd and your efforts to connect with your audience on a deeper level.
Custom promotional products can be cut to any shape, allowing you the freedom of being as creative as you like. Options such as air fresheners, fridge magnets, wall clocks and drinks coasters are brilliant gifts to offer out as they are practical, as well as unique. When they’re personalised to reflect your brand through customised shapes and colours, you can make a strong impact at any meeting, event or conference. Why would you want to choose a product that others have already given out? Custom promotional products immediately diminish any competition and gives you full reign in your marketing campaign.
You can really enhance your logo
The difference with custom promotional products is that you have the option to create a product in the shape of your logo. While advertising your brand and getting your logo out into the world through television or magazine advertisements is the quickest way to increase your company exposure, this comes at a rather hefty price. Instead, you can spend less and still generate awareness, but to a more specific audience and with longer lasting effects.
Rather than seeing a fleeting image of a logo on TV or in a magazine, you can pick and choose who to give your custom promotional product to. This ensures it makes its way into the hands of those you want to do business with. If you choose a 2D custom shaped magnet, it might sit on the fridge door in a company’s office kitchen and become familiar to many, or it might sit proudly on a desk where the more the person sees it, the more recognisable your brand will become.
You can showcase a new product
As well as 2D custom shaped magnets, we offer 3D custom shaped magnets to help you create a promotional product that truly reflects what your company is about.
If you’re giving your promotional gift to new clients and you want to showcase a new product that you’re offering as part of your marketing campaign, a custom promotional product is a great way to launch the design and style of the product before they are able to see it with their own eyes. If they like it, they’ll show their friends, they’ll recognise it in shops (if that’s your market) and there’s more possibility that they’ll buy from you, either now or in the future.
It’s creativity at its best
There’s no denying that a custom shaped product is far more creative than choosing a pre-designed product that is available to the whole world. It doesn’t matter whether you’re a creative company or not, custom promotional products offer you the chance to share exactly what you want with your clients and customers. You can be brave, bold and extraordinary in creating your product – which will always go down well to the receiver. If it’s different to anything they’ve received before, they’ll be impressed.
You don’t have to spend a lot of money to show flair and creativity, or to make a long-lasting impact on your customers. You could even think about including business details somewhere on the product, and that way you can hand it over with your business card and encourage them to make the connection long after your first encounter.
Why choose us for your custom promotional products?
GoPromotional offer a large range of custom products that can be cut into any shape, and with a wide range of colours to choose from there is plenty of scope to be as creative as you like. We pride ourselves on working closely with each company to help you choose the best possible product as part of any marketing campaign and we promise to treat every customer, large or small, like gold dust.
Start making your choice today and browse our extensive collection of custom promotional products for your business. If you’d like to pick up the phone or send us an email to discuss your requirements further, please feel free to get in touch and one of our dedicated Account Managers will be happy to answer any questions you may have.