There is hardly a better place to market your brand than social media, especially Facebook. It is a versatile platform that can help you reach millions of people and expand your business. To help you start your Facebook journey, we’ve prepared a list of tips for you to consider. Make a Clear ‘About Us’ […]
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Social media platforms, such as Instagram, are one of the best ways to increase your brand awareness and reach a wider audience. However, while running an Instagram business account might sound easy, it takes a lot of time and effort. In fact, without posting enough engaging content, your followers will feel bored and uninterested. If […]
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With online shopping becoming more and more prevalent, brands are facing a new challenge — go digital or go broke. However, this is easier said than done. As competitive as the traditional market is, internet-based businesses can have an even harder time succeeding. This is especially true for brands that aren’t well versed in using […]
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It’s undeniable that 2020 has been a year when everything changed. Lockdown shifted the fabric of society itself, altering how people interact, how they socialise, and how they do business. One of the most prominent trends that emerged during the pandemic was online shopping. Because people couldn’t physically go out to get their necessities, they […]
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Most people think that the success of a social media marketing campaign is measured by likes and comments alone. However, these metrics do not tell the whole story at all. To accurately analyse a campaign on socials, you have to take into account various other factors. If you want to find out what they are, […]
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Many business owners believe that offering excellent products and services is all it takes to be successful. In an ideal world, that would be true. But in reality, even the best companies in the world would be nothing without smart and strategic marketing. Aside from custom products and Google ads, advertising on social media is […]
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If you are a business owner, you want your company to attract as many potential clients as possible. There are many ways you can ensure that your brand reaches your target audience, and they all involve marketing. From TV ads and billboards to social media, every marketing strategy can have a long-lasting impact on the […]
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Even though email marketing has been around for a long time, it’s still one of the most effective ways to grow your business. Through email marketing, you can share news about your company, build a relationship with customers, and advertise your products and services. In other words, email marketing provides unlimited advertising opportunities. However, in […]
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Boosting brand awareness and reaching out to a broader audience are just some of the crucial benefits of hosting webinars. Apart from being incredibly valuable to any marketing mix, these programs can help establish your company as a thought leader and contribute to the creation of new and the nurturing of quality leads. Better yet, […]
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Growing a brand’s social media presence is not an easy task, no matter how much marketing experience you may have. The pressure to perform better than your competitors and have an innovative but successful social media strategy can become a burden, as it often seems that your whole business depends on it. If you’re struggling […]
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