Fake Reviews Making Headlines

When are people going to learn that when you waste time trying to get around the established system that you end up worse off in the long run? Amazon just filed suit against hundreds of individuals who were trying to profit from writing fake reviews. These individuals or companies were dangling the idea of positive […]

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Help Increasing Online Conversions: 6 Checkout Tips from PayPal

PayPal recently published some online checkout tips and guidelines to help reduce abandoned carts and increase conversions. With the busy 4th quarter coming up, it’s time to make sure that your website is in tip top shape so that you can get the most out of the busiest shopping season of the year. Each year […]

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Facebook to Launch Reactions Instead of the ‘Dislike’ Button

Facebook to Launch Reactions Instead of the ‘Dislike’ Button

Thank goodness Facebook is not really going to develop a ‘dislike’ button. Anyone on Facebook for personal or business already knows how volatile relations can become. We have all seen and heard about friendships, marriages, and relationships ending because of the social network. Adding a negative “thumbs down” option would only fuel the fire and […]

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IoT – the Internet of Things is Taking Over

The Internet of Things is a hot topic in all industries but has huge implications for digital marketing. The “Internet of Things” is when everyday objects become connected to the internet, or smart-enabled. It is the future of commerce, marketing, and big data. Objects are coming online with the aid of beacons, microchips, and Bluetooth […]

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Minding Your Ps and Qs in Business and Marketing

I recently read an article about the 5 Cs of modern marketing and I thought that we would explore these principles’ past, present, and future and see how they are relevant in helping us remember to keep our marketing in check in today’s market. So minding your Ps and Qs is really a reference for […]

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Facebook Gives Users More Control, But What’s It Mean for Your Brand Page?

Facebook Gives Users More Control, But What’s It Mean for Your Brand Page?

Facebook just launched a series of different changes in the last two weeks. Of course, all of these changes have a significant impact on advertisers and brand pages. A couple weeks ago, Facebook announced a big change to its algorithm. Now, this week Facebook announced a change in the way the CPC is calculated  and, […]

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6 Content Ideas Your Company Should be Posting on Social Media

If your company is new to the social media arena or even if you have had channels set up but weren’t sure what to post, we have some content ideas to help you fill your channels with excellent and engaging content. One of the most important things to remember with social media is to consistently […]

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How to Activate and Use Gmail’s New Unsend Button

How to Activate and Use Gmail’s New Unsend Button

Chances are anyone reading this has suffered the wrath of sending an email they didn’t mean to or shouldn’t have. Whether it was the dreaded “reply all” button accident, having second thoughts about a rant, or just recognising a simple type-o you wanted to fix, everyone has likely sent an email they immediately regretted. Now, […]

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How Google Trends Can Help Your Marketing Efforts

Google is always here to tell us what is going on in the world of search. We all know that capitalising on trends in a smart way can help you grab the attention of your readers, followers, and customers. Now, with improved Google Trends, you should check on them weekly, if not daily to incorporate […]

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Tips for Driving Traffic to Your Business Blog

Our blog aims to help our business clients with marketing tips, trends, and tips.Since our outlet is our blog, we hope that you have one too and that you use it to communicate with your customers. Of course, it helps if people are listening and reading on a regular basis, so here are some tips […]

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