Is Competing on Price Worth It?

Is Competing on Price Worth It?

These days, my mail box is filled with merchants and marketers offering a “deal.” In the paper, they even call it the “Daily Deal.” The deal is usually something like two meals for one, or a similar discount. What these folks are doing is attempting to drive some traffic in the door, with the hope […]

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Four Ways to Decide – Revolution or Revision in the New Year?

Four Ways to Decide – Revolution or Revision in the New Year?

In football, it’s called “going between the 20s.” That is to say, your offense or marketing department or sales organization is racking up considerable yardage moving the ball up and down the field, you just don’t have that many touchdowns to show for it. You have trouble scoring once inside the “red zone,” or from […]

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Call Me the Tumbling Dice

Ever been to a casino and watched the serious expressions gamblers have on their faces as they risk considerable sums with a roll of the dice? Why do we do it? It might have something to do with the idea that you always have a 50 percent shot. We’re due. It’s our lucky day. Our […]

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Give Where They Live – In Their Computers

During a recent trip, I was really amazed at the extent to which people have become attached to their smart phones and laptops, or more likely, the devices have become attached to them, as extensions of their hands and ears. You might say “Duh,” but the extent of the attachment is fun to watch. For […]

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