Take advantage of the festive atmosphere during the holidays to make your December trade show booth extra special and memorable. The holidays are always known as a time for spending, so having a trade show during the holidays can always lead to extra sales, not to mention cheer and good will. The first order of business is to contact the company that is putting on the trade show and find out if there are any decorations restrictions for the show. Once you have established that, based on those rules or restrictions come up with a plan for holiday decorations. One of the important things here is to decide what type of holiday décor your company wants to have. This can be determined by your company culture and remember it is important to keep holiday decorations multi-cultural as to not offend or exclude anyone group of people.
Here are 10 ideas to help celebrate the season and make your trade show booth festive and fun, but most of all create buzz and make your company memorable:
- Lights are always a great way to get attention to your booth. White lights can appeal to more people, but if you choose lights that represent your brand or are already in your logo it can really tie into your company and make your booth more memorable.
- Choose winter or generic holiday decorations with themes like snow, winter, reindeer, etc.
- Play holiday music. Who doesn’t love holiday music?
- Plants can always add a generic but festive holiday feel. Plants also give off extra oxygen, so booth guests will be breathing easy and feel relaxed around your booth.
- Tie in the holiday décor you choose to what the employees manning the booth wear. It can be holiday hats, vests, or complete costumes.
- Offer holiday treats, hot cocoa, cookies, and coffee are always welcome winter treats.
- Send out holiday cards to all your booth visitors with a special thank you message for visiting their booth.
- Have a holiday toy drive. No matter what holiday people celebrate, everyone can get behind giving toys to needy children.
- Everyone likes to receive gifts anytime of the year, so have daily or hourly prize drawings. This will allow you to collect data from your booth visitors and also create buzz for your booth. Of course, giving out promotional gifts are the best gifts to give away and represent your company. There is a wide variety of branded gifts to choose from that fit any budget and fit any theme.
- Another way to create buzz for your booth is to set up a holiday photo booth or take pictures with a costumed character or winter background. Collect customer data and mail the pictures after the show is over so that they will be reminded about your company later.
