Sometimes, it pays to think outside of the box. When we do brand promotion, we usually focus on the items that already have staying power. Those items are usually stuff like custom pens, branded sticky note pads, personalised paperweights, logo calendars, printed lighters, or branded clothing. And while those items all work fairly well, they are still a bit overused. So, why not try something different, like promotional branded lip balm?
Many CEOs and entrepreneurs will rightly wonder why lip balm would make a good promotional product. Well, we’re here to discuss why it might be the best decision for any brand promoter out there. Furthermore, we will cover some interesting methods of using lip balm as a promotional product.
The Benefits of Using Lip Balm
Lip balm is not the same as lip gloss, or even chapstick. Yes, they all perform the same basic function, i.e., they give moisture to chapped and dry lips. But it’s a bit more complicated than that when we look into the products a bit more.
Lip gloss, for example, is usually nothing more than a beauty product. It’s something that mostly women use, so it definitely alienates at least half of our potential client base. In addition, it has no healing properties, so we would really be using it as a typical makeup product.
Chapsticks, on the other hand, do have some health benefits, but not many. They are usually just as commercialised as lip gloss, and often don’t provide the necessary ingredients that make chapped lips heal.
By far, the best option is lip balm, since it’s technically a healing item, similar to topical creams for the skin. If our clients live in dry, hot areas, they will definitely need something for their lips. The same goes for people who work in dust-prone areas like construction sites, mines, etc.
In addition to its usefulness, lip balm is also cost-effective. Producing some basic balms isn’t difficult, and it will cost less than ordering a bulk of other promo items such as personalised sweatshirts or custom speakers.
Creative Ways of Promoting Our Brand With Lip Balm
Trade Show Giveaways
When attending a trade show, we will always want some promo items with us. Lip balms are perfect for these events. With all of the walking and talking, the lips of a client are bound to get dry. All they have to do is put a bit of our balm and they can move forward without feeling any pain or discomfort.
Swag Bags
Of course, we don’t have to limit ourselves to giving just the balm. Why not produce an entire little swag bag of tiny items and include a balm right in there? They would fit perfectly with branded tissues, engraved cutlery sets, and other items that can fit an average swag bag. Plus, we will get additional praise if all of the swag bag items are eco-friendly and renewable.
As Part of a Gift Set
Gift sets are similar to swag bags, but with one key difference. With a swag bag, we can basically use anything. Several items, be they personalised snacks, promotional tech items, or custom office materials, can fit together in one bag. On the other hand, a gift set contains items that are closely related to each other.
We can do the same with lip balm. All we need is a set of different health products for lips, with slight variations. One way is to combine lip balm with branded moisturiser cream, a printed body lotion, and some personalised body massage oils. Another method involves using several different flavours of lip balm, which we would either sell or give away as a set.
In-Store Samples
One key aspect of sales is ‘try before you buy’. And lip balm lends itself well to this method. If we want new clients to try our goods, we can provide some complimentary lip balm for them to test out.
Welcome Kits
There are few better ways to receive new employees than to give them a nice welcome kit. And while those kits can and should include anything, we advise throwing in a promo lip balm. It’s a product they will use daily for months, a creative reminder of the brand they work for.
Speaking Engagement Gifts
When attending a speaking engagement, we will want to provide gifts for the listeners. Sometimes, it’s as simple as a few customised tote bags. But giving the listeners promotional lip balms will show that we can be creative and that we care about their wellbeing.
Gifts With Purchase
If a customer spends a certain amount of money on our products, a complimentary balm will be an excellent incentive for them to come back. The same goes for returning and loyal customers. There are many pricy ways to reward loyalty, and lip balms represent a cost-effective, healthy, and fun alternative.
Related content:
Promotional Lip Balms – A Great Tool For Raising Brand Awareness
Lip Balm as a Promotional Item: Conclusion
As we can see, lip balms are an excellent choice for any entrepreneur. Not only are they useful, but they get the brand message across easily, plus they have a long shelf life. In short, lip balms will get clients, so make sure to order some custom ones today.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen printed lip balms fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
