These days it is not uncommon for a business to have a traditional storefront and at the same time also be running a website. When you are choosing to promote your business on promotional products you really need to figure out which aspect of your business that you want to focus to be on.
Usually when items are imprinted one portion of the imprinting will stand out more with other additions added on in a smaller, less impressive font and style. When designing your products you will have to decide if your emphasis is going to be on your business name for the traditional storefront or on the web address for increasing website traffic. Many companies are choosing the latter very simply because even those who live in the same town as your business can access your business via the web but customers who are too far away will not be able to walk into your storefront.
Emphasizing differently on your products can be done so that when you are participating in a community based event you can use those that place emphasis on your business name and logo. Then when you are mailing items out to customers or incorporating them in a mailing you may want to flip that and use the imprint focused most directly on your web address. Finding balance between the two will allow you the best possible impact with your advertising.
And whenever you are purchasing mailers and envelopes for your business you will want to make sure that you get the emphasis on your web address for the maximum exposure. Even those who see your logo mailer half way across the world will be able to easily access your business by hopping on the web.
Making an impression is what promotional advertising is all about and whenever you are designing products for your business you need to think about the ways in which you can make them have the greatest impact on your business.
