When it comes to increasing the visibility of your brand, printed clothing is one of the most effective marketing tools out there. Regardless of your industry, printed clothing appeals to everyone: it’s versatile, quick to customise and easy for your customers to use. It takes your branding to audiences who might not have seen it otherwise – imagine the number of times someone could wear a branded cap to the gym or a slogan t-shirt to the park.
Thanks to popular campaigns and free merchandise at sporting events, printed clothing regularly tops lists of branded merchandise that customers would like to receive. The “I love NY” t-shirt was first designed as part of a tourism campaign in 1977 and has gone on to be one of the most recognisable designs in the world. Similarly, Hard Rock Cafe’s signature t-shirts are branded with the city they’re sold in, and have become sought after collectible items for music fans.
Whether you want to reward loyal customers or create a sense of pride in your own employees, there are a number of ways you can use printed clothing to boost business and communicate your brand’s message.
Create interest in your brand
One of the biggest advantages of printed clothing is that many people don’t think it counts as advertising. Instead, customers appreciate the quality and sentiment behind branded items that they’ve been given. Printed clothing gives you high visibility at a low cost, since items like crew-neck collar t-shirts never go out of style and can be worn at almost every occasion. This can help you to build a more positive brand image with your customers than other traditional forms of advertising, like billboards or flyers.
The size of the print area on clothing also gives you the freedom to make your brand stand out. An impressive design can be a conversation starter for anyone wearing your item, and can make your customers feel like they’re part of an exclusive group. Varsity hoodies or jackets have long been a popular way to strengthen team spirit, making them the perfect item for schools, universities or corporate sports days.
Reinforce your values
Your choice of printed clothing can be used to reinforce the brand values your company already has. For companies like office supply stores, polo shirts are durable, comfortable and help to give your employees a professional appearance. Companies with a focus on hiking and the outdoors might prefer a fleece to reinforce a sense of adventure – and, of course, to keep any employees working outdoors warm in winter. Or, if your employees work in an active workplace like a sports centre, a shirt with quick-drying properties and UPF 30+ UV protection fits in with a lively, energetic brand.
When your employees wear printed clothing, they also help to promote your company outside of the office too. Employees who drop children off at school or stop at the supermarket after work become walking advertisements for your company. Eventually, even just seeing a colour can encourage people to think of your brand.
Give loyal customers a chance to get involved
Studies have found that attracting new customers will cost a company 5 times more than keeping an existing customer. Printed clothing is a great way to build strong, meaningful connections and show your customers that you really value their business. Rewarding loyal customers with a branded item of clothing can help them to feel like part of the team and create a sense of pride about buying from your store.
Since printed clothing lasts longer than other promotional material, handing out branded t-shirts or caps is one of the best ways to say “thank you” to your customers. They’ll also help to spread awareness about your company every time they wear an item.
Build a sense of unity
Printed clothing doesn’t just benefit your customers – it’s an easy and cost-effective way to create a sense of unity within your own company. Branded clothing in the same colour brings people together behind a common cause, whether that’s working in the same department or taking part in a sports event.
Supplying your employees with printed clothing can blur the line between employees and managers, which helps to create a positive culture of communication and cooperation. It can also make your work a happier place, since employees won’t feel the pressure to dress in high-end brands or to keep up with fashion trends to compete with fellow co-workers.
Boost customer trust
Printed clothing is often associated with large, well established companies. By having your own branded items, you can boost a customer’s confidence in your professionalism and skills, making them more likely to feel secure when they’re buying something.
Printed clothing means your staff are easily identifiable; a key factor for retail stores where customers need to know who works there when they need assistance. It also has the advantage of giving your employees a sense of authority – customers tend to view employees who wear company branded clothing as brand ambassadors and experts in their field. This increases their confidence in the competence of your employees and the customer is more likely to trust them to help make the right purchase.
Show that you care
Running a fundraiser using an item of printed clothing is a fantastic way to show your local community that you’re a brand who cares. Using a site like GoPromotional, you can custom print a high-quality design using the latest screen printing technology. Then, you can give customers the opportunity to purchase the limited edition.
At the end of your campaign, anyone who’s supported you has a shirt they can proudly wear to show their solidarity, and the after-cost funds raised from sales can go directly to a local charity you care about. This not only helps to strengthen your reputation in the local community, but everyone who purchased your printed clothing will feel included and part of your brand family.
Get started with your own promotional printed clothing
Printed clothing gives you a versatile and cost-effective way to promote your company’s brand and create a good impression in your local community. Whether you’re planning to print something special for your loyal customers or you’d like to create a powerful sense of belonging in your team, you’re in good hands at GoPromotional.
At GoPromotional, we regularly work with world-known brands like Amazon, Google and British Airways. Whatever your needs, company size or budget, we can help you to find promotional printed clothing that’s just right.
Take a look at our full range of promotional items and please don’t hesitate to get in touch if you have any questions.