Digital marketing is evolving constantly and unpredictably. While a few years ago, a well-built website was enough to attract customers, now, brands need to channel their efforts into social media platforms. And one of the most recent and interesting ways that companies have tackled this challenge was with the help of influencers. These people have […]
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Gift-giving brings joy both to you and the recipients, but choosing the best pens to gift can be tricky for most businesses. Your goal is to impress your target audience, of course. However, you don’t want to deplete your whole marketing budget for it or pick a product that won’t bring you a satisfying return […]
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In the wake of the recent environmental crisis, buying sustainable products has become more and more important. The fashion industry produces a staggering 90 tonnes of textile waste every year. That number is set to increase by around 60% in the following years. This textile waste usually ends up in landfills, where it contributes to […]
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It seems like an antiquated notion to the modern reader: “Hey, want to go to the library?” Libraries still exist, of course, and even in 2022, there are lots of eager readers out there that are card-carrying members. But in the age of PDFs, eBooks, and audiobooks, should we even join a local library? Obviously, […]
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Jute bags are great and have many uses, which is why so many brands pick them as their go-to promo items. Most of the time, if we see a person walking with a jute bag, it will have the logo and the details of a particular brand or company. Other times, we may see artwork […]
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Since everyone has a calendar on almost all of their devices, you might believe that printed calendars have become obsolete. However, that’s far from the truth. A lot of people still hang calendars in visible places in their homes or offices. That’s because it’s much more convenient to take one quick glance at the wall […]
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It seems like a lifetime ago when the first wave of the COVID-19 pandemic started. With all of the panic, misinformation, and disorientation, it’s safe to say that the worst is behind us. But COVID-19 is far from the only issue we need to concern ourselves with. Indeed, some of the other pressing problems of […]
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There are two things that can complete an outfit — a pair of good shoes and a stylish handbag. Handbags and totes are essential fashion accessories that can perfectly reflect the wearer’s unique style. However, their true beauty is that they aren’t just something nice to look at. They’re also functional! A good tote can […]
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In the past two years, the world as we know it has been forever changed. The Covid-19 pandemic, social unrest, inflation, and widespread armed conflicts continue to plague the entire world. These circumstances have led to a lot of uncertainty, anxiety, and stress for many people. But despite these feelings and everything happening around them, […]
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Digital ads are a bit of a double-edged sword. Sure, they might succeed based purely on the magic of the algorithms. But people know full well what an online ad looks like. In fact, they know it so well they’re eager to skip it altogether. Why else would ad-blocking software be so popular, even in […]
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