Marketing Strategy Its Importance and Meaning

It’s vital that very business owner needs to understand what a marketing strategy is, as well as why it is so relevant for that every business has one.


The Meaning of Marketing Strategy

Marketing strategy is defined as an extensive plan made to achieve the desired marketing goals of an organisation. A marketing strategy is a roadmap that leads to the desired marketing goals. Its job is to assist an organisation in focusing its resources in the best way possible so that it can increase sales.


How to Design a Marketing Strategy

Choose your market

Determine who your goal demographic is and who you want to sell your products to. Not every market segment will be perfect for your organisation.

On the one hand, there are market segments that can guarantee a quick profit, on the other, there are those that are hard to enter but offer long-term engagement.

You need to pick your market carefully. The best way to choose it is by doing thorough market research to learn more about your target demographic, their wants, needs, and habits. Once you do, you will know who to advertise to. Thus, you will be able to create your marketing mix accordingly.

Create your own marketing mix

A marketing mix is how you gather and combine the famous 4Ps of marketing (product, price, promotion, place). Moreover, creating your own unique combination of these four vital marketing elements is crucial to the creation of a good marketing strategy.

You will need to decide:

  • What is the best combination of the four Ps for your situation
  • Which distribution channels to use
  • What should your development strategy be when you take your target market into consideration
  • How to design the price structure


The Importance of Marketing Strategy

  • A marketing strategy is what can give you the necessary edge over your competitors.
  • It can help you focus your efforts at developing products that have the best profit-making potential.
  • A well defined marketing strategy can help you discover the areas most relevant for catering to the needs of your target consumers.
  • It helps you find the right price for your product — to determine a price that will suit your target audience.
  • It helps your organisation utilise existing resources to the fullest.
  • Thanks to a marketing strategy, you can determine the advertising budget in advance, as well as expected return on investment (ROI).

In the End

Basically, without a clear marketing strategy, no business can expect steady growth, brand recognition, or sales increase. However, with a good marketing strategy, an organisation can achieve its goals with minimal expenses and minimal risk of derailment.

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