Stories make your idea known worldwide. People can relate and show affection towards your brand by hearing great stories; especially as your brand becomes a separate identity, legitimate business, a separate legal entity, and an idea. People rarely believe in business slogans, mantras, and taglines. All they believe in is stories and real-time illustrations given. Such is the case even when shoutouts of business slogans do not match with their business practices and create a void of disinterest.
Business case studies are great customer relationship campaign stories. On the other hand, managerial level problem-solving stories are more rational and digestible for the audience. To create a real-life customer experience spreading the business stories is effective enough. Real brands provide customers with reasons to believe in their success and business growth.
Marketers do not need to craft stories but they need to redefine the old business precepts. More importantly, marketers need to keep in view the 4 key principles of brand storytelling. So they do not fall back in their marketing.
Great Stories Connect with the Audience’s Emotions
Inordinate stories are not about business growth and how well you have performed throughout the business cycle. Rather, they are more about establishing emotional connection with the audience. Business stories are about thrill, excitement, teamwork, management, authority, and many other psychological touchpoints.
All these stories must relate to your business values. And business success in subtle ways. In a community event if someone can connect and relate with your story, the purpose is justified.
Great Stories Speak about Authenticity
Noteworthy stories are about authenticity as well. Consider brands like McDonald’s being involved in various community social works and sports sponsorships. The fast-food chain and its partnership with the sports community do not make much sense. But, when Tesla talks about non-gasoline electric cars and supports car racing festivities, the story looks authentic and practical. Marketers must not make people feel uncertain enough to doubt their story. If your audience is left wondering about it, your story won’t come out to be authentic.
Great Stories Are Not Meant to Make Sense to Everyone
Marketing has a well-established, well-grounded concept of the target market and focused groups and differentiation. When choosing the story or the event, you must understand your audience. Will your story resonate with your audience? Will they relate to our story in a positive way? Are these ideas of their area of interest? If you answered yes to all these questions, then that means you’re presenting your story well.
Understand the fact that your story is not for everyone, and not everyone can relate to your story. You can go for different stories for a different set of audiences. IKEA’s story will not resonate with interior designers who design luxurious houses. Meanwhile, minimalistic house designers and homeowners can relate more with IKEA’s extensive catalogue and story.
Great Stories Make Their Own Way
The thing that is in your control is the story delivery. How far and how deep your story can travel is beyond marketers’ control. Authentic, supreme, great, and inordinate stories travel long distances and travel fast. We see things going viral every single day. Why is that? Because people can connect and relate with them well. That, and also because their stories are great in the first place.
Marketing stories, when propagated well, make their own way to the deepest levels. A brand’s storytelling technique does influence their overall journey. But all that matters in the end is the content of the story. Purposeful, easy-to-relate-to stories are more likely to get great engagements.
Summary
Crafting a business story seems difficult, but it isn’t. Every day, brands get tons of stories to tell. To make a relevant story for your brand, you must incorporate the 4 tips above in your storytelling strategy. All that is possible by telling a story through a proper audience channel.
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