Corporate sports hospitality is the facility of organising exclusive corporate sports galas and sports festivities for a business chain, organization, or a whole industry. Sports hospitality is one of the services under corporate hospitality where sports events are organized and festivities are handled by a third party. As a third-party organiser, you must be probing for bespoke ideas to cover these events as successful as possible.
This post is for sports event organisers to give them 7 keys to successful business sports receptions.
Be clear in your aim
Compliment your business objective with the events’ goal. Make sure your business objective is aligned with the event objectives. Also, your business objectives must be quantifiable and attainable when you speculate them with the help of strategic vision. Some of the objectives can be tying new relations, improving customer loyalty, retaining existing customers, and better brand positioning. Even some hot prospects can be invited for the event with the intent of converting them. Converting this way would bear more fruits as it is a practical, social way to partner yourself with potential business deals.
Opt for a client originated event
Keep an eye on your strategic events, but do not forget to bring out what clients demand. Go for the themes that clients desire. For example, studying your clients’ business demographics will reveal that a fashion designing agency’s employees and a digital marketing agency’s employees have different sports preferences. Now you, being the organiser, will handle these two categories separately. A one-thing-fits-all technique would be an inappropriate strategy.
Get yourself partnered with reputable event hosts
Although you can organise a well-going reception without having expensive gusts, cutting the corners will make your business look cheap. Reputable event hosts can be a possible key to attract massive audiences and generate ticket based revenue. Other than that, these reputable hosts will make your events look luxurious and enjoyable. If you want to appear as business that serves something different, think of something unusual and out of the box.
One-to-one communication is the key
Greet and welcome your hosts and guests with a warm welcome. Make sure the communication from start to end is clear. For example, from sharing the event requirements, invitation list, and invitation process, your client and your team should be on the same boat. Even throughout the ongoing event and festivities, the two-way communication would bring your relationship on better terms. After the event, ask for feedback and reviews. These follow-ups will bring you one step closer to your future business with the same client.
Make sure your staff are friendly and courteous
The hospitality you serve is remembered longer than the event memories. Brief your staff that they are there to serve and assist, and not to intermingle unnecessarily. Your human resources can play a big role in game winning by just following the procedures and protocols. Overindulgence and poor services can lead to bad memories, but you and your staff are there for making reputable memories and healthy contacts. Staff behaviour and hospitality will make your business flourish as the service will be appreciated at many other parties. Here, the role of management matters a lot.
Distribute relevant sports promotional products as a memory
This is the most essential key if you want your business to stand out of most. Bring forth the idea of saying good bye with your branded office giveaways. These customised bags either filled with printed mugs, branded chocolates or with some waffles and a hand written note, can play a big role. Other than that, printed water bottles and branded paper items can be added in those logo tote bags. The purpose of this initiative is to convey a message “you are looking forward to make another reception unforgettable and eventful”. So, to convey your message in warmest way, see off your guests and sponsors with personalised promotional items.
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