Are you a bar owner looking for an easy, affordable, but memorable way to advertise your business? If so, custom plastic shot glasses might be just what you need.
Plastic shot glasses are a perfect way to attract and keep customers and popularise your brand. Put simply, these glasses allow your customers to take a piece of your bar home with them, and there is no better way to build brand awareness than that.
However, for the glasses to be that successful in promoting your bar, they need to be attractive, catchy, and memorable. If you want to achieve that, read on. We will show you how to make the best out of your plastic shot glasses and make your brand thrive.
Why Go for Shot Glasses?
If you think about it, no other printed products make as much sense for a bar as shot glasses. Your customers come to your bar to drink, so letting them go home with a fitting souvenir can only help them return time and time again.
In addition, those who appreciate a nice drink at a bar usually also like to drink at home. If you gift them pretty plastic shot glasses, they will likely use them often and see your logo every time. What’s more, anyone they share that drink with will also see your design, which only increases your brand awareness and exposes you to new audiences.
If you combine great customer service and dedication to customers with such a unique gift, you will ensure those customers become regulars. As simple as it may seem, people enjoy nice gifts, and you should capitalise on that when you can.
The Design Matters
A mistake that many bar owners make is not putting a lot of effort into the design of their glasses. They usually just slap their bar’s logo on any glass they can get their hands on and hope for the best. However, truly good results can only come if you ensure your glasses are unique and pretty.
Apart from your logo or contact details, you need to include a special design on the glasses as well. Whether it is a little drawing connected to your brand or it’s just a fancy and colourful variation of your logo, you have to do your best to ensure the glasses really stand out. That way, you can rest assured that people will both use the glasses at home and display them for everyone to see.
Think of the Glass Type
Which glasses you go for is just as important as the design you put on them. Of course, you can always go for a classic shot glass and adorn it with a unique design. That will work if your target audience is a bit more traditional.
However, if you really want to make an impact, you can choose some unusual glasses that you can be sure people will display in their homes. These include light-up options, glasses made of stainless steel, or some unusual ones like our Twister Plastic Shot Glasses. If you go down that road, your glasses will truly elevate your brand to unimaginable heights.
Use the Glasses Smartly
While you can just always display your glasses at your bar or serve drinks in them, there are other promo strategies you might want to try out as well. For example, you can organise different tournaments and competitions at your bar. These could include karaoke nights, darts tournaments, or trivia contests. As a reward for whoever wins, you can give them a set of custom shot glasses.
Such a gift will serve as an incentive to participate in the action. Moreover, it will make winning seem much more important. And then, the feelings of accomplishment and success will forever be tied to your bar and your brand. The glasses will serve as a nice reminder of a wonderful time, so the customer will always remember you fondly.
Should You Sell the Glasses?
It is natural, especially for small businesses, to always want and need a quick return on investment when it comes to marketing. After all, the money isn’t that easy to get.
Still, you shouldn’t make selling the glasses your main goal. If customers have to buy them, the personal connection to them will be much weaker. They will not remember your bar as a place where they got an amazing gift or won a prize. Instead, they will think of it as the place where they had to pay extra, and that’s not what you want.
If you want to sell the glasses anyway, it is smart to be subtle about it. Don’t display them as if they are actually on sale. Rather, spread the word around that people can buy the glasses if they enquire about them directly. That way, you create a story around your bar that will draw people in without being too in their face about it.
Customising Your Shot Glasses: A Step-by-Step Guide
Since designing your shot glasses is a delicate process, you should approach it carefully and with a plan. Here is how you can do that.
1. Think of Your Demographic
Your audience and its needs and preferences are the first things you should think about. Factors to consider include the age, profession, gender, and drinking habits of the people who frequent your bar. Those should help you decide what type of glass and design you need.
For example, the younger crowd would most likely love flashier designs and light-up glasses. But guys in their forties who come for a glass or two after work would probably enjoy something classier and more subtle like our Prism Polycarbonate Shot Glass.
2. Think of the Distribution
As we have mentioned, you can sell the glasses, hand them out as competition prizes, or as gifts at events or special bar nights. The best way to go is combining all strategies into one, as that will make sure you cover all the bases.
3. Think of Your Budget
Of course, none of the above matters if you don’t figure out exactly how much you can spend on your shot glasses. Before you make any decisions, consult your budget and see how it all fits together.
Luckily, shot glasses are quite affordable, and even a catchy and unique design won’t cost a fortune. If you look at things in the long term, you’ll see that they are an excellent investment, no matter how small your budget might be.
Get Your Glasses Now
Whenever you are ready to kick off your promo campaign, shot glasses will be the best choice to make. As long as you make sure they are pretty and unique, they will bring in countless impressions and help you promote your brand effortlessly.
If you’re thinking about getting started and need some advice, give us a call or check out our collections. The best custom plastic shot glasses for your bar are just a few clicks away!
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Mugs & Drinkware
Take a look at our full collection of branded drinkware which includes barware accessories, plastic beer glasses, glass tankards, and wine goblets and champagne flutes. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today. Together, we’ll make sure your chosen shot glasses or other drinkware fit any event or giveaway you have in mind!
