Especially after Christmas things come screeching to a halt. Did you ever notice how sales stop and advertising slows down to nothing during the cold weather months? Well surely you have everyone sees it. If you are a business owner and someone who is looking to have your best winter ever this coming year then you most likely have given a lot of thought to what you can do differently this year than in years past.
One of the very best things you can do for your business is get creative this winter and think of some incredibly exciting ways to win your customers over. You will likely be tempted to go overboard on the items that you give to your customers during the pre-Christmas rush in an attempt to boost holiday sales, especially in the slower economic climate. It is however, not truly beneficial to put all your marketing budget on the line at this juncture. Spreading them out into the beginning months of next year will likely prove more beneficial in the long run.
Holiday promotions become like a tug-o-war between companies and therefore they are not always beneficial to participate in. At this time of year you are not gaining customer loyalty, you are instead just playing into their hand.
Of course, spending your advertising dollars in January is a good idea but don’t do so in pushy advertising that is directed to sell something to customers. Instead during this time of year it is best to offer promotional giveaways and sales to customers and some even like to offer free gifts to their customers. One method of doing this is by raffling off larger items each week in order to keep customers coming and buying.
Another way of making sure that your customers keep focused on your business is to make sure that you are offering them free items to take. Items such as promotional ice scrapers, sweatshirts, fleeces, jackets, automatic umbrellas, hand sanitiser, and even mint pots are small ways to keep your customers understanding how much you appreciate them.
The winter months can be a very profitable time in your business but you must keep spirits up, prices down, and keep your customers coming back in week after week for more. Keeping your business flowing through the slower winter months will prove to be extremely beneficial to your business in the coming year.
Take a look at our wide selection of promotional branded giveaways and we’re sure you will find the perfect item for your next promotion. If however, you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
