As the health and fitness industry grows, it’s no wonder that more attention is being paid to fitness apparel – and that includes the gym bag. A good gym bag is essential for any gym-goer, making them a great promotional gift for your business.
Is a custom gym bag a good fit for your business? Here’s five questions you need to ask yourself.
1. What do you want to achieve through your promotional giveaway?
While a gym bag may make for a great giveaway, it’s important to think about how much it’s going to benefit your business. If you’re a gym or a business that sits within the health and fitness industry – then this could be a great fit for you. But, if you run a furniture store or a tiling company, it’s unlikely to have quite the same impact.
A gym bag is a great product to give away for those looking to get fit as well as those who are already active. If you time it right, you could target the 12% of all gym goers who sign up for gym memberships in January. As people make New Year’s resolutions to get fitter and start exercising more, your custom gym bags could start making their way all over your local area, giving you great exposure for your business.
2. Do they fit in with your brand?
A gym bag is a product that is cool and on-trend, but is that really right for your brand? It can be great if you’re trying to give your brand a bit of an update – but it could miss the mark if it’s not a good fit.
The great thing about custom gym bags is that they can be designed to match your logo and branding for something that easily connects the product with your business. Large gym bags like Slazenger gym bags have plenty of space for you to add your name, logo and all of your brand’s colours. Put a bit of thought into your design, it could be a top way of finding favour with a whole new customer base!
3. Could they be a great gift for staff?
There are a lot of benefits for businesses who look after the health and wellbeing of their staff. Not only could it help them save money through having fewer sick days and encouraging a healthier workforce, but it could also help boost staff morale.
Why not use custom gym bags as a way to boost the health of your employees? The timing couldn’t be better with the New Year on the horizon and all those post-Christmas pounds just waiting to be lost. It’s a great way to introduce your business’ health and fitness initiatives, while a health and wellbeing day (as recommended by the British Heart Foundation) could be the ideal opportunity to hand out your promotional gym bags to those who attend.
4. Could they help your business do some good?
Businesses that give back to the community can benefit in different ways. From helping to increase job satisfaction among employees to helping your business become a part of the community, there is a lot of good that can come from being a charitable business.
At the heart of it all is knowing that you’re doing something good for others. Christmas is the season of giving after all, so why not use custom gym bags to give to a good cause? Use them to raise money, as a reward for a donation or donate them to a local sports team who could use a bit of sponsorship and good will. It’s a good way to get your name out there and do some good for your local community – and will have the added bonus of making you feel good too!
5. Could they be your most affordable way of local advertising?
Think about it – what will people see more of: a newspaper advert or hundreds of people walking around a town centre or an event carrying one of your branded bags? Newspaper adverts can run up into the hundreds, even thousands depending on how much space you purchase. A Slazenger gym bag starts at £15.48 a unit, while a drawstring bag – popular with children as well as adults, could start from as little as £0.79p.
If you attend trade shows or local festivals, your cool, stylish giveaway could help you to become the must-visit stand that day. People scour these sorts of events for the best freebie, but you can always make them earn it. Get them to put a post on social tagging your brand or sign up to your mailing list – a short, simple interaction gives a great reward to them, but offers excellent value for you. People love a good freebie that they can actually use, and just like the tote bag which has been popular in recent years, the custom gym bag is the way forward.
Design your own custom gym bag with GoPromotional
Still wondering if our gym bags are the right promotional gift for you? Our wide selection of gym bags means there are promotional gym bags to suit your brand and budget. Put your stamp on it and draw people in – just in time for the New Year.
Contact us today for more information about our products and to speak to us about the promotional goods we can offer you and your business.